Some orientation on why so much info is needed here would be grrrreat! All this text is suuuuper tiny. I can barely read it and I’m a damn millennial. Bigify pls.
OH NOES!!! I have no idea what “Validated” means, and that’s a really similar term to “Activate” and “Register”… A progress bar would be great here—I’m nervous I’m doing this wrong. Friendlier copy here (e.g. “Hold on, let’s validate your account first”) would go a long way, as would helping me understand what I’m going to do next…
OK, now we’re getting somewhere! Looks like I need to register my Key Card next… “Add Product” is awkward— and how is that different than, say, Managing Your Account? I love it when I’m the silhouette of a generic “user” and a creepy outline to boot!
Not sure why the last time I visited the site is taking up real estate here…. And since I’ve only been here once, now it’s oddly blank… Let’s get some visual orientation up in this piece.. We still have no idea what this Key Card looks like…
What’s an “Instant SEPTA Key Card”? Is that what I have? Show me where to find this information on my card? What’s an alias and why do I need one? Heya tiny tiny words. So wee.
Not only am I unsure what these menus mean… Why is the “Fare Product” disconnected from the card its on? What’s a “Hotlist” and how do I get on it? Do I “Add Product” to Cart? To Card?
These “items” are what users are coming here to buy, that’s their goal. “Activate”/“register” should have been folded into the purchasing process instead of all that fare product nonsense.
PHEW! HUZZAH! LET’S RIDE A BUS! But at least the “Monthly TransPass Fare Product” (geez) shows up in My Account with an option to Autoload. Small happinesses!
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