People, plans, and process: Making your content strategy really happen

People, plans, and process: Making your content strategy really happen

In this workshop, you’ll learn how to turn your content strategy into a tactical plan and then how to create a content workflow so you and your team can develop content with more clarity and a little less chaos.

You’ll walk away with:

1. A better understanding of how to turn your content strategy into action items.
2. A set of “building blocks” for creating a workflow for your content project.
3. Techniques for getting stakeholders to use and adhere to the workflow.

This session is most useful for people who understand how to get a content strategy in place but then find themselves asking, “Where do we begin? What do we tackle first?” Or, for those looking to improve their existing content production process.

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Malaika Carpenter

April 18, 2019
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