Faking statistics or doing bogus research on data has always been a classic and interesting topic. In the big data age, we observe otherwise rare phenomena such as the Simpson's paradox more often. There are also limits to our methods, both theoretical - think "black swan" - and human - think biases. I want to touch several topics to increase your consciousness and sharpen your critical thinking as an ethical data scientist. As everyone in Machine Learning has created a faulty experimental design at least once, this presentation is also of a high practical value. I will show-case you concrete examples of where the model evaluation has been screwed up for the disadvantage of human beings.