Podcasting with WordPress

My presentation for talk at WordCamp Nagpur - 2017

Transcript

1. Podcasting with WordPress Nagesh Pai Happiness Engineer @ Automattic Inc. @nagpai https://nagpai.blog
2. Radio is Beautiful, and the voice - divine! Image Credits - Caravan Radio by SaReGaMa - over Amazon.in
3. Broadcasting / Podcasting Today! (Podcast / Audio Blog) • From your desktop • Begin with Zero investment • Individual content creators with interesting ideas across ICE or TED?? Those Days! (Broadcast) • HAM / AIR to go “On Air” • Expensive infrastructure • Govt or a media baron What’s same? - Artists & Audience Image credits - ralphstephenson , abacus on flickr.com
4. Content Technology Distribution Revenue (Yes!) Growing as a platform Getting Started.. Image credits - totomaru on Flickr.com
5. Content • What’s your Story? • What’s your art? • Who is your audience? • What’s your message? • Marriage of your Passion with audience interest • Engage! • Genre / Periodicity….. • Wild berries vs. Fruit trees Image Credits - bysierramoon on flickr.com
7. Audio Blog and PodCasts Audio blogs - Streaming on the site Podcasts - download to device and play, delivered by a feed
8. Technology setup • Recording Equipment • Hardware - Start with the laptop >> Headphones >> USB Microphones • Software - Audacity , GarageBand (Mac), Ubuntu Studio • Audio Host - SoundCloud, YouTube, Native • Website - WordPress.com / Self - hosted site • Feeds - iTunes
9. Process
10. Distribution - Spread the good word • Social Media handles • Email subscriptions (on an opt-in basis) • RSS Feed subscription (niche) • Podcast subscriptions over iTunes • Signature on your emails • Advertise - AdWords, Facebook
11. Revenues - Hearing the Cash register chimes $$$ • Banner advertising - direct • Network Advertising - Adsense, WordAds • Affiliate marketing - Amazon and others - suited for review sites • Paid voice inserts or sponsorship - Credibility most important - Disclose when paid!!
12. Growing as a platform • Begin free with WordPress.com - no server limits on native audio (above premium plan) • Check - http://en.support.wordpress.com/audio/podcasting/ • Choice to upgrade to a WP.com Business Plan or export out to a self hosted WordPress website (guide - move.wordpress.com) • On WP.com Business Plan or Self hosted sites, choose and use some good plugins or custom developed themes
13. To conclude • Enjoy spreading your message • Enjoy building trust and engagement • Monetize with care • Start free - Invest as you grow • Make your own Broadcast medium!
14. Thank you!!! https://nagpai.blog /nagpai /nagpai /in/nagpai nagesh@automattic.com