Marketing 450 Guest Lecture

Slides from a talk I presented to a class of marketing seniors at Washington State University.

Transcript

1. Marketing 450
   Guest Speaker
   

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2. Hi, I’m Nathan Smith. I work at
   as a designer + front-end dev.
   

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3. My knowledge of
   Internet marketing
   is purely accidental
   

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4. I code, design, and write
   

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5. BA in Social Sciences
   Washington State University
   Master of Divinity
   Asbury Theological Seminary
   But not trained in web-dev, either
   

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6. – Be culturally sensitive
   – Consider your audience
   I did learn two things
   

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7. Oriental > Asian American
   Theodicy > Problem of evil
   Use appropriate lingo
   

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8. Be succinct.
   Users will make an assessment of
   your site in fractions of a second.
   

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9. Give me locational hints
   to help me understand
   where I’ve teleported
   

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10. Home page is rarely
    the point of entry
    example.com/news/local/city/man-bites-dog.html
    

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11. Niche ads generate
    better click-through
    

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12. SEO: Use Semantic HTML
    
    
    
    
    (to name a few)
    

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13. SEO: Meta + Link Tags
    Tells search engines to crawl site:
    
    — Also, make sure to have example.com/robots.txt
    Displayed in search results, if unique:
    
    Not as important, but use anyways:
    
    Prevent duplicate content penalty:
    
    

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16. Faces of Internet Marketing
    – Niche entrepreneur
    – Social media expert
    – Design/Dev agency
    – SEO consultancy
    

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17. MICHAEL MISTRETTA
    site – FusionAds.net
    Entrepreneur. Founded Fusion Ads, a niche
    advertising network. What makes his story
    even more inspiring is that he started this
    business while he was still in high school.
    Niche Entrepreneur
    

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18. GIOVANNI GALLUCCI
    site – Gallucci.net
    Self-described “carnival barker” for hire.
    Has spearheaded numerous online hype
    campaigns. He also offers social media
    marketing training for businesses.
    Social Media Expert
    #1 result on Google for social media expert
    

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19. TOM MCCRACKEN
    site – LevelTenDesign.com
    Founded LevelTen Interactive, an agency
    focused on designing and developing sites
    for clients using the Drupal CMS. SEO is a
    byproduct of good content and code.
    Design/Dev Agency
    

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20. BEN FINKLEA
    site – Volacci.com
    Founded the SEO firm Volacci, with a
    specific focus on Drupal optimization.
    Notable clients include Acquia.com which
    raised $15 million venture capital funding.
    SEO Consultant
    

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21. Beware the backlash of gimmicks
    See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283
    

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22. Tale of two sites: Both page-rank 6
    www.sonspring.com
    page count: 300+
    age: 6 years
    www.960.gs
    page count: 2
    age: 1 year
    

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23. Research before buying domain name
    Godbit means a small piece of something
    good in Norwegian, especially in reference
    to food. – Jørgen Arnor Gårdsø Lom
    

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24. wordpress.org textpattern.com drupal.org
    SIMPLE ROBUST
    FLEXIBLE
    Which CMS should I use?
    

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25. Questions?
    Keep in touch:
    – http://twitter.com/nathansmith
    – http://slideshare.net/nathansmith
    – http://www.linkedin.com/in/nathan
    

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