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Marketing 450 Guest Lecture

Nathan Smith
March 02, 2012

Marketing 450 Guest Lecture

Slides from a talk I presented to a class of marketing seniors at Washington State University.

Nathan Smith

March 02, 2012
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  1. Marketing 450
    Guest Speaker

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  2. Hi, I’m Nathan Smith. I work at
    as a designer + front-end dev.

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  3. My knowledge of
    Internet marketing
    is purely accidental

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  4. I code, design, and write

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  5. BA in Social Sciences
    Washington State University
    Master of Divinity
    Asbury Theological Seminary
    But not trained in web-dev, either

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  6. – Be culturally sensitive
    – Consider your audience
    I did learn two things

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  7. Oriental > Asian American
    Theodicy > Problem of evil
    Use appropriate lingo

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  8. Be succinct.
    Users will make an assessment of
    your site in fractions of a second.

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  9. Give me locational hints
    to help me understand
    where I’ve teleported

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  10. Home page is rarely
    the point of entry
    example.com/news/local/city/man-bites-dog.html

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  11. Niche ads generate
    better click-through

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  12. SEO: Use Semantic HTML




    (to name a few)

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  13. SEO: Meta + Link Tags
    Tells search engines to crawl site:

    — Also, make sure to have example.com/robots.txt
    Displayed in search results, if unique:

    Not as important, but use anyways:

    Prevent duplicate content penalty:

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  16. Faces of Internet Marketing
    – Niche entrepreneur
    – Social media expert
    – Design/Dev agency
    – SEO consultancy

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  17. MICHAEL MISTRETTA
    site – FusionAds.net
    Entrepreneur. Founded Fusion Ads, a niche
    advertising network. What makes his story
    even more inspiring is that he started this
    business while he was still in high school.
    Niche Entrepreneur

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  18. GIOVANNI GALLUCCI
    site – Gallucci.net
    Self-described “carnival barker” for hire.
    Has spearheaded numerous online hype
    campaigns. He also offers social media
    marketing training for businesses.
    Social Media Expert
    #1 result on Google for social media expert

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  19. TOM MCCRACKEN
    site – LevelTenDesign.com
    Founded LevelTen Interactive, an agency
    focused on designing and developing sites
    for clients using the Drupal CMS. SEO is a
    byproduct of good content and code.
    Design/Dev Agency

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  20. BEN FINKLEA
    site – Volacci.com
    Founded the SEO firm Volacci, with a
    specific focus on Drupal optimization.
    Notable clients include Acquia.com which
    raised $15 million venture capital funding.
    SEO Consultant

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  21. Beware the backlash of gimmicks
    See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283

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  22. Tale of two sites: Both page-rank 6
    www.sonspring.com
    page count: 300+
    age: 6 years
    www.960.gs
    page count: 2
    age: 1 year

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  23. Research before buying domain name
    Godbit means a small piece of something
    good in Norwegian, especially in reference
    to food. – Jørgen Arnor Gårdsø Lom

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  24. wordpress.org textpattern.com drupal.org
    SIMPLE ROBUST
    FLEXIBLE
    Which CMS should I use?

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  25. Questions?
    Keep in touch:
    – http://twitter.com/nathansmith
    – http://slideshare.net/nathansmith
    – http://www.linkedin.com/in/nathan

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