Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing 450 Guest Lecture

Nathan Smith
March 02, 2012

Marketing 450 Guest Lecture

Slides from a talk I presented to a class of marketing seniors at Washington State University.

Nathan Smith

March 02, 2012
Tweet

More Decks by Nathan Smith

Other Decks in Design

Transcript

  1. Marketing 450 Guest Speaker

  2. Hi, I’m Nathan Smith. I work at as a designer

    + front-end dev.
  3. My knowledge of Internet marketing is purely accidental

  4. I code, design, and write

  5. BA in Social Sciences Washington State University Master of Divinity

    Asbury Theological Seminary But not trained in web-dev, either
  6. – Be culturally sensitive – Consider your audience I did

    learn two things
  7. Oriental > Asian American Theodicy > Problem of evil Use

    appropriate lingo
  8. Be succinct. Users will make an assessment of your site

    in fractions of a second.
  9. Give me locational hints to help me understand where I’ve

    teleported
  10. Home page is rarely the point of entry example.com/news/local/city/man-bites-dog.html

  11. Niche ads generate better click-through

  12. SEO: Use Semantic HTML <h1> <h2> <h3> <h4> <h5> <h6>

    <ul> <ol> <li> <dl> <dt> <dd> <table> <thead> <tbody> <th> <td> <a> <title> <meta> <link> <strong> <em> <p> (to name a few)
  13. SEO: Meta + Link Tags Tells search engines to crawl

    site: <meta name="robots" content="all" /> — Also, make sure to have example.com/robots.txt Displayed in search results, if unique: <meta name="description" content="..." /> Not as important, but use anyways: <meta name="keywords" content="..." /> Prevent duplicate content penalty: <link rel="canonical" href="..." />
  14. None
  15. None
  16. Faces of Internet Marketing – Niche entrepreneur – Social media

    expert – Design/Dev agency – SEO consultancy
  17. MICHAEL MISTRETTA site – FusionAds.net Entrepreneur. Founded Fusion Ads, a

    niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school. Niche Entrepreneur
  18. GIOVANNI GALLUCCI site – Gallucci.net Self-described “carnival barker” for hire.

    Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses. Social Media Expert #1 result on Google for social media expert
  19. TOM MCCRACKEN site – LevelTenDesign.com Founded LevelTen Interactive, an agency

    focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code. Design/Dev Agency
  20. BEN FINKLEA site – Volacci.com Founded the SEO firm Volacci,

    with a specific focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding. SEO Consultant
  21. Beware the backlash of gimmicks See also – http://mashable.com/2009/06/10/iphone-squarespace/ |

    http://blogs.zdnet.com/feeds/?p=1283
  22. Tale of two sites: Both page-rank 6 www.sonspring.com page count:

    300+ age: 6 years www.960.gs page count: 2 age: 1 year
  23. Research before buying domain name Godbit means a small piece

    of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom
  24. wordpress.org textpattern.com drupal.org SIMPLE ROBUST FLEXIBLE Which CMS should I

    use?
  25. Questions? Keep in touch: – http://twitter.com/nathansmith – http://slideshare.net/nathansmith – http://www.linkedin.com/in/nathan