Marketing 450 Guest Lecture

Slides from a talk I presented to a class of marketing seniors at Washington State University.

Transcript

1. Marketing 450 Guest Speaker
2. Hi, I’m Nathan Smith. I work at as a designer + front-end dev.
3. My knowledge of Internet marketing is purely accidental
4. I code, design, and write
5. BA in Social Sciences Washington State University Master of Divinity Asbury Theological Seminary But not trained in web-dev, either
6. – Be culturally sensitive – Consider your audience I did learn two things
7. Oriental > Asian American Theodicy > Problem of evil Use appropriate lingo
8. Be succinct. Users will make an assessment of your site in fractions of a second.
9. Give me locational hints to help me understand where I’ve teleported
10. Home page is rarely the point of entry example.com/news/local/city/man-bites-dog.html
11. Niche ads generate better click-through
12. SEO: Use Semantic HTML <h1> <h2> <h3> <h4> <h5> <h6> <ul> <ol> <li> <dl> <dt> <dd> <table> <thead> <tbody> <th> <td> <a> <title> <meta> <link> <strong> <em> <p> (to name a few)
13. SEO: Meta + Link Tags Tells search engines to crawl site: <meta name="robots" content="all" /> — Also, make sure to have example.com/robots.txt Displayed in search results, if unique: <meta name="description" content="..." /> Not as important, but use anyways: <meta name="keywords" content="..." /> Prevent duplicate content penalty: <link rel="canonical" href="..." />
16. Faces of Internet Marketing – Niche entrepreneur – Social media expert – Design/Dev agency – SEO consultancy
17. MICHAEL MISTRETTA site – FusionAds.net Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school. Niche Entrepreneur
18. GIOVANNI GALLUCCI site – Gallucci.net Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses. Social Media Expert #1 result on Google for social media expert
19. TOM MCCRACKEN site – LevelTenDesign.com Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code. Design/Dev Agency
20. BEN FINKLEA site – Volacci.com Founded the SEO firm Volacci, with a specific focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding. SEO Consultant
21. Beware the backlash of gimmicks See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283
22. Tale of two sites: Both page-rank 6 www.sonspring.com page count: 300+ age: 6 years www.960.gs page count: 2 age: 1 year
23. Research before buying domain name Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom
24. wordpress.org textpattern.com drupal.org SIMPLE ROBUST FLEXIBLE Which CMS should I use?
25. Questions? Keep in touch: – http://twitter.com/nathansmith – http://slideshare.net/nathansmith – http://www.linkedin.com/in/nathan