Slides from a talk I presented to a class of marketing seniors at Washington State University.
Hi, I’m Nathan Smith. I work at
as a designer + front-end dev.
My knowledge of
is purely accidental
I code, design, and write
BA in Social Sciences
Washington State University
Master of Divinity
Asbury Theological Seminary
But not trained in web-dev, either
– Be culturally sensitive
– Consider your audience
I did learn two things
Oriental > Asian American
Theodicy > Problem of evil
Use appropriate lingo
Users will make an assessment of
your site in fractions of a second.
Give me locational hints
to help me understand
where I’ve teleported
Home page is rarely
the point of entry
Niche ads generate
SEO: Use Semantic HTML
(to name a few)
SEO: Meta + Link Tags
Tells search engines to crawl site:
— Also, make sure to have example.com/robots.txt
Displayed in search results, if unique:
Not as important, but use anyways:
Prevent duplicate content penalty:
Faces of Internet Marketing
– Niche entrepreneur
– Social media expert
– Design/Dev agency
– SEO consultancy
site – FusionAds.net
Entrepreneur. Founded Fusion Ads, a niche
advertising network. What makes his story
even more inspiring is that he started this
business while he was still in high school.
site – Gallucci.net
Self-described “carnival barker” for hire.
Has spearheaded numerous online hype
campaigns. He also offers social media
marketing training for businesses.
Social Media Expert
#1 result on Google for social media expert
site – LevelTenDesign.com
Founded LevelTen Interactive, an agency
focused on designing and developing sites
for clients using the Drupal CMS. SEO is a
byproduct of good content and code.
site – Volacci.com
Founded the SEO ﬁrm Volacci, with a
speciﬁc focus on Drupal optimization.
Notable clients include Acquia.com which
raised $15 million venture capital funding.
Beware the backlash of gimmicks
See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283
Tale of two sites: Both page-rank 6
page count: 300+
age: 6 years
page count: 2
age: 1 year
Research before buying domain name
Godbit means a small piece of something
good in Norwegian, especially in reference
to food. – Jørgen Arnor Gårdsø Lom
wordpress.org textpattern.com drupal.org
Which CMS should I use?
Keep in touch: