施策提案ワークショップ / Measures creation workshop

施策提案ワークショップ / Measures creation workshop

Wantedly New Grads Training 2019の講座「プロダクト改善の施策を提案できるようになろう!」で行われたWorkshopのためのKeynoteです。

Speaker: Jiro Nagashima, Kento Nagata

https://github.com/wantedly/try-growth-2019 (Internal Only)

88cc995ce5954b15c12ea14904258757?s=128

Kento Nagata

April 16, 2019
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Transcript

  1. ©2019 Wantedly, Inc. ࢪࡦఏҊWorkshop νʔϜͰऔΓ૊ΉΠϝʔδΛ࣋ͱ͏ New Grads Training 2019 Apr

    23, 2019, Visit User Growth Squad, Jiro Nagashima, Kento Nagata
  2. ©2019 Wantedly, Inc. *OUSPEVDUJPO ͜ͷϫʔΫγϣοϓʹ͍ͭͯ

  3. ©2019 Wantedly, Inc. ࢪࡦग़͕͠
 Ͱ͖Δࣗ৴Λ࣋ͭ *OUSPEVDUJPO ໨తɾΰʔϧ

  4. ©2019 Wantedly, Inc.  ૬ख͕࿩͍ͯ͠Δͱ͖͸ͪΌΜͱฉ͖·͠ΐ͏  ଞͷਓͷΞΠσΟΞ͸൱ఆ΍൷൑ͤͣɺ
 ΑΓྑ͘Ͱ͖Δ͜ͱΛൃݴ͠·͠ΐ͏  ໾ׂ͸ܾΊͳ͍ͷͰɺ༗ػతʹಈ͍͍ͯͩ͘͞

     ෼͔Βͳ͍͜ͱ͕͋Ε͹͍ͭͰ΋खΛ͋͛ͯ
 ࣭໰͍ͯͩ͘͠͞ *OUSPEVDUJPO ͓ئ͍͍ͨ͜͠ͱ
  5. ©2019 Wantedly, Inc. ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ ͲΜͳഎܠͰԿΛऔΓ૊Ήͷ͔

  6. ©2019 Wantedly, Inc. ͯ͞ɺ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  7. ©2019 Wantedly, Inc. ͋ͳͨ͸ɺ7JTJUͷάϩʔενʔϜʹ
 ࢀՃ͢Δ͜ͱʹͳΓ·ͨ͠ɻ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  8. ©2019 Wantedly, Inc. νʔϜϝϯόʔ͸ɺ
 ͋ͳͨͷपΓʹ͍ΔਓͰ͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  9. ©2019 Wantedly, Inc. νʔϜͷ0CKFDUJWF͸ɺ
 ʮ࿩Λฉ͖ʹߦ͘ମݧΛര૿ͤ͞Δʯ
 Ͱ͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  10. ©2019 Wantedly, Inc. ,FZ3FTVMU͸ɺ
 ʮΞϓϦͷืूϖʔδͷ
 ʰ࿩Λฉ͖ʹߦ͖͍ͨʱϘλϯͷ
 ίϯόʔδϣϯΛվળ͢Δʯ
 Ͱ͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  11. ©2019 Wantedly, Inc. *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ ืूৄࡉϖʔδͷΠϯϓϨογϣϯ (෼฼) ʮ࿩Λฉ͖ʹ͍͖͍ͨʯΛλοϓͨ͠ޙ Ԡื׬ྃ (෼ࢠ)

  12. ©2019 Wantedly, Inc. άϩʔενʔϜ͸ɺ
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 ,3ୡ੒ʹ௅ઓ͠·͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  13. ©2019 Wantedly, Inc. ͔͠͠ɺ
 νʔϜͷϦιʔε͸ݶΒΕ͍ͯ·͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  14. ©2019 Wantedly, Inc. དྷि࣮ࢪͰ͖Δࢪࡦ͸͚ͭͩͰ͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  15. ©2019 Wantedly, Inc. ͦ͜Ͱɺ
 άϩʔενʔϜ͸ࢪࡦΛ
 ࣋ͪدͬͯ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  16. ©2019 Wantedly, Inc. ΋ͬͱ΋,3ʹΠϯύΫτͦ͠͏ͳ
 ΞΠσΟΞΛ࠾༻͠·͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  17. ©2019 Wantedly, Inc. ·ͣɺ֤ݸਓͰࢪࡦΛ
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  18. ©2019 Wantedly, Inc. ͦͷޙɺνʔϜ಺Ͱڞ༗͠ɺ
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  19. ©2019 Wantedly, Inc. ࠷ޙʹ֤νʔϜൃදͯ͠΋Β͍·͢ *OUSPEVDUJPO ϫʔΫγϣοϓͰऔΓ૊Ή͜ͱ

  20. ©2019 Wantedly, Inc. ݸਓϫʔΫ ෼  άϧʔϓϫʔΫ ෼  ൃද

    ෼  ࣭ٙԠ౴ ෼  ·ͱΊ ෼ *OUSPEVDUJPO εέδϡʔϧ
  21. ©2019 Wantedly, Inc.  ֤ݸਓͰࢪࡦΛ࠷େͭ·Ͱॻ͘͜ͱ͕ΰʔϧ  ࢪࡦϑΥʔϚοτΛར༻͍ͯͩ͘͠͞ *OUSPEVDUJPO ݸਓϫʔΫʹ͍ͭͯ

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    ෼  w ਓͭྑ͍ͱࢥ͏ΞΠσΟΞΛਪન ෼  w ީิͷΞΠσΟΞΛϒϥογϡΞοϓ͢Δ ෼  w ܾఆ͢Δ ෼ *OUSPEVDUJPO άϧʔϓϫʔΫʹ͍ͭͯ
  23. ©2019 Wantedly, Inc. IUUQTHJUIVCDPNXBOUFEMZUSZHSPXUI ͜ͷϦϙδτϦͰશͯΛ؅ཧ͠·͢ɻ4MBDLOFXHSBET@Ͱ΋ڞ༗͠·͢ɻ *OUSPEVDUJPO ӡ༻ʹ͍ͭͯ

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    ֤νʔϜ͝ͱʹ(JU)VC1SPKFDU͕͋Γ·͢ w *TTVFৄࡉϖʔδͷӈΧϥϜͷʮ1SPKFDUʯ͔ΒࣗνʔϜͷ1SPKFDUʹ௥Ճ͍ͯͩ͘͠͞ *OUSPEVDUJPO ӡ༻ʹ͍ͭͯ
  25. ©2019 Wantedly, Inc. ͜͜·ͰͰٙ໰఺ɾෆ໌఺͕͋Ε͹
 ࣭໰͍ͯͩ͘͠͞ *OUSPEVDUJPO

  26. ©2019 Wantedly, Inc. Ͱ͸ɺ͸͡Ί·͠ΐ͏ʂ *OUSPEVDUJPO

  27. ©2019 Wantedly, Inc. ݸਓϫʔΫ ࢪࡦΛߟ͑Δ

  28. ©2019 Wantedly, Inc.  ΰʔϧ֤ݸਓͰ࠷େͭ·Ͱ
 ࢪࡦͷ*TTVFΛ࡞੒͢Δ  ࣌ؒ·Ͱ ݸਓϫʔΫ

  29. ©2019 Wantedly, Inc. άϧʔϓϫʔΫ औΓ૊ΉࢪࡦΛܾΊΔ

  30. ©2019 Wantedly, Inc.  ΰʔϧདྷिऔΓ૊ΉࢪࡦΛܾͭΊΔ  ΞδΣϯμ w ߟ͑ͨࢪࡦΛਓͭڞ༗ ෼

     w ϒϥογϡΞοϓ͢Δ ෼  w ࢪࡦΛͭબͿ ෼ άϧʔϓϫʔΫ
  31. ©2019 Wantedly, Inc. άϧʔϓϫʔΫ ࠓ͜͜  ΰʔϧདྷिऔΓ૊ΉࢪࡦΛܾͭΊΔ  ΞδΣϯμ w

    ߟ͑ͨࢪࡦΛਓͭڞ༗ ෼  w ֤ݸਓ࠷΋ྑ͍ͱࢥ͏΋ͷΛͭڞ༗ w Ұਓ౰ͨΓ෼Ͱڞ༗ w ϒϥογϡΞοϓ͢Δ ෼  w ࢪࡦΛͭબͿ ෼   ࣌ؒ·Ͱ
  32. ©2019 Wantedly, Inc. άϧʔϓϫʔΫ ࠓ͜͜  ΰʔϧདྷिऔΓ૊ΉࢪࡦΛܾͭΊΔ  ΞδΣϯμ w

    ߟ͑ͨࢪࡦΛਓͭڞ༗ ෼  w ϒϥογϡΞοϓ͢Δ ෼  w ෆ໌ྎͳ఺Λ໌֬ʹ͢Δ w Ͱ͖Δ͚ͩདྷिதʹ࣮૷׬ྃͰ͖Δ಺༰͔ w ࢪࡦΛͭબͿ ෼   ࣌ؒ·Ͱ
  33. ©2019 Wantedly, Inc. άϧʔϓϫʔΫ ࠓ͜͜  ΰʔϧདྷिऔΓ૊ΉࢪࡦΛܾͭΊΔ  ΞδΣϯμ w

    ߟ͑ͨࢪࡦΛਓͭڞ༗ ෼  w ϒϥογϡΞοϓ͢Δ ෼  w ࢪࡦΛͭબͿ ෼  w *$&είΞΛ֬ఆͤ͞Δ w *$&είΞ͕࠷΋ߴ͍΋ͷͰΈΜͳ͕ೲಘ͢Δ΋ͷΛબͿ  ࣌ؒ·Ͱ
  34. ©2019 Wantedly, Inc. ൃද ֤άϧʔϓͰऔΓ૊ΉࢪࡦΛڞ༗

  35. ©2019 Wantedly, Inc.  ൃҊऀ͕ൃද  ൃදऀ͕͡ΌΜ͚ΜɺউͬͨॱͰൃද  ൃද࣌ؒ͸̍νʔϜ෼ Ԇ௕͸͋Γ·ͤΜ

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  37. ©2019 Wantedly, Inc.  ߨࢣ΁ͷ࣭໰  ֤νʔϜͷࢪࡦʹରͯ͠ͷ࣭໰΍ײ૝ ࣭ٙԠ౴

  38. ©2019 Wantedly, Inc. ·ͱΊ ͓ർΕ༷Ͱͨ͠ʂ

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  40. ©2019 Wantedly, Inc. "QQFOEJY ෇࿥

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 ࢀর
 IUUQTHJUIVCDPNXBOUFEMZUSZHSPXUI
 औΓ૊Ή͜ͱ <ݸਓ>ࢪࡦΛߟ͑Δ ෼   ਓ࠷େͭ·ͰࢪࡦΛ࡞੒  ςϯϓϨʔτΛ࢖͍ɺࢪࡦ*TTVFΛ࡞੒ <શମ>ࢪࡦΛܾΊΔ ෼   ֤ݸਓͰߟ͑ͨࢪࡦΛڞ༗ ෼    ਓ͋ͨΓࢪࡦΛڞ༗ ࠷΋ྑ͍΋ͷΛڞ༗    ਓ͋ͨΓ෼Ͱڞ༗  ڞ༗ͨ͠ࢪࡦΛϒϥογϡΞοϓ ෼    ෆ໌ྎͳ఺ΛΑΓ۩ମԽ͍ͯ͘͠   ͳΔ΂͘དྷिதʹ࣮૷Ͱ͖ΔΑ͏ʹ಺༰ΛϦʔϯʹ͢Δ  དྷिऔΓ૊ΉࢪࡦΛͭબͿ ෼    *$&είΞΛ࠶౓֬ೝͯ֬͠ఆ   *$&είΞΛ΋ͱʹબఆ <શମ>ൃද ෼   νʔϜ෼Ͱൃද <શମ>࣭ٙԠ౴  ߨࢣ΁ͷ࣭໰  ֤νʔϜͷൃදʹର͢Δ࣭໰ɾײ૝ αϚϦ