プロダクト改善の施策を提案できるようになろう! / Let's be able to propose measures for product growth!

プロダクト改善の施策を提案できるようになろう! / Let's be able to propose measures for product growth!

Wantedly New Grads Training 2019の講座「プロダクト改善の施策を提案できるようになろう!」のKeynoteです。この講座では、グロースのサイクルの回し方と施策提案の方法について詳しく説明しています。

Speaker: Jiro Nagashima, Kento Nagata

付随して開催したワークショップの資料はこちら: https://speakerdeck.com/ngtk/measures-creation-workshop

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Kento Nagata

April 16, 2019
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Transcript

  1. ©2019 Wantedly, Inc. ϓϩμΫτվળͷࢪࡦΛ
 ఏҊͰ͖ΔΑ͏ʹͳΖ͏ʂ New Grads Training 2019 Apr

    16, 2019 - Visit User Growth Squad, Jiro Nagashima, Kento Nagata
  2. ©2019 Wantedly, Inc. վળ͕ 99% by Wantedly Culture Book

  3. ©2019 Wantedly, Inc. ϦϦʔε·Ͱ͕ ͦͷޙͷͷվળͦ͜ॏཁ 1% 99% վળͷॏཁੑ

  4. ©2019 Wantedly, Inc. ॳΊ͔Βʮ౰ͨΔʯϓϩμΫτ͸ͳ͍ Airbnb, Youtube, Instagram, etc. ͍ͣΕ΋࠷ॳ͸શ͘ҟͳΔϓϩμΫτ վળͷॏཁੑ

  5. ©2019 Wantedly, Inc. ϦϦʔεޙͷվળ͕ ϓϩμΫτΛେ͖͘੒௕ͤ͞Δ վળͷॏཁੑ

  6. ©2019 Wantedly, Inc. վળࢪࡦΛ܁Γฦ͢ϓϩηε

  7. ©2019 Wantedly, Inc. ΄ͱΜͲͷࢪࡦ͸ ظ଴௨Γͷ݁ՌʹͳΒͳ͍ վળͰ͖ͨͱͯ͠΋খ͞ͳվળͰ͋Δ͜ͱ͕େ൒ ࢪࡦΛ܁Γฦ͢ඞཁੑ

  8. ©2019 Wantedly, Inc. ಘΒΕֶͨͼΛ׆͔ͤΔ ֶͼ͕࣍ͷࢪࡦͷਫ਼౓޲্΍ΞΠσΟΞͷਐาʹͭͳ͕Δ ࢪࡦΛ܁Γฦ͢ඞཁੑ

  9. ©2019 Wantedly, Inc. վળࢪࡦΛ܁Γฦ͢ϓϩηε ˠࢪࡦͷఏҊ͕ඞཁ

  10. ©2019 Wantedly, Inc. ߨٛͷΰʔϧ

  11. ©2019 Wantedly, Inc. ϓϩμΫτվળʹܞΘΔҰһͱͯ͠ ࢪࡦΛఏҊͰ͖ΔΑ͏ʹͳΔ ߨٛͷΰʔϧ

  12. ©2019 Wantedly, Inc. ΞδΣϯμ

  13. ©2019 Wantedly, Inc. w ϓϩμΫτվળͷϑϩʔ ͲͷΑ͏ʹࢪࡦ͕࣮ࢪ͞ΕΔ͔ w ࢪࡦఏҊͷख๏ ͲͷΑ͏ʹࢪࡦΛఏҊ͢Δ͔ ΞδΣϯμ

  14. ©2019 Wantedly, Inc. ϓϩμΫτվળͷϑϩʔ ͲͷΑ͏ʹࢪࡦ͕࣮ࢪ͞ΕΔ͔Λ஌Ζ͏

  15. ©2019 Wantedly, Inc. WantedlyͷάϩʔενʔϜͷࣄྫ ϓϩμΫτվળͷϑϩʔ

  16. ©2019 Wantedly, Inc. ϓϩμΫτվળͷϑϩʔ Wantedlyͷࣄྫ ࢪࡦఏҊ ༏ઌॱҐ෇͚ ࣮ࢪ ධՁ

  17. ©2019 Wantedly, Inc. ҰఆͷपظͰαΠΫϧΛճ͢ w िؒΛجຊతͳपظʹ͍ͯ͠Δ िͷ࢝ΊʹϛʔςΟϯάΛશһͰ࣮ࢪ w લिʹ࣮ࢪͨ͠ࢪࡦͷධՁ݁ՌΛڞ༗ w

    ఏҊ͞Εͨࢪࡦͷ༏ઌ౓Λ֬ఆɺࠓिʹ࣮ࢪ͢ΔࢪࡦΛܾఆ w 0,3ͷୡ੒཰ͷ֬ೝͳͲ΋͜͜Ͱߦͳ͏ िͷऴΘΓʹࢪࡦͷάϧʔϛϯάΛ֤ࣗͰ࣮ࢪ w ཌिͷϛʔςΟϯάͰਪન͍ͨ͠ࢪࡦͷ಺༰Λ༧Ί٧Ί͓ͯ͘ ϓϩμΫτվળͷϑϩʔ Wantedlyͷࣄྫ
  18. ©2019 Wantedly, Inc. ࢪࡦఏҊ ࢪࡦΛ஝ੵ͠Α͏

  19. ©2019 Wantedly, Inc. ࢪࡦͷ؅ཧ

  20. ©2019 Wantedly, Inc. ͢΂ͯͷࢪࡦ͸ͭͷϦετͰ؅ཧ w ΞΠσΟΞ͸༷ʑͳঢ়گͰੜ·ΕΔͷͰɺू໿ઌΛ໌֬ʹ͓ͯ͘͠ w Ұҙͳॱ൪Λ࣋ͨͤΔ͜ͱͰɺ༏ઌॱҐΛᐆດʹ͠ͳ͍ ࣮ࢪޙͷ݁Ռ΋ಉ࣌ʹ؅ཧͰ͖Δͱྑ͍ w

    ಘΒΕֶͨͼΛࢀরՄೳʹ͢Δ͜ͱͰɺޙͷࢪࡦͷਫ਼౓޲্΍ΞΠσΟΞͷਐาʹ໾ཱͯΔ ࢪࡦͷ؅ཧ
  21. ©2019 Wantedly, Inc. (JU)VCʹઐ༻ͷϦϙδτϦΛ࡞੒ͯ͠؅ཧ w ֤ࢪࡦΛJTTVFʹ͢Δ w ಘΒΕֶͨͼ΋JTTVFʹهࡌͯ͠φϨοδϕʔεԽ ࢪࡦͷ؅ཧ Wantedlyͷࣄྫ

  22. ©2019 Wantedly, Inc. ࢪࡦͷݟ෇͚ํ

  23. ©2019 Wantedly, Inc. ఆྔతͳ෼ੳ w ϑΝωϧ෼ੳ w ߦಈϩάͷύλʔϯ෼ੳ ఆੑతͳ෼ੳ w

    ΧελϚʔδϟʔχʔϚοϓ w ϢʔβʔΠϯλϏϡʔ ࢪࡦͷݟ෇͚ํ Wantedlyͷࣄྫ
  24. ©2019 Wantedly, Inc. ༏ઌॱҐ෇͚ औΓ૊Ήॱ൪ΛܾΊΑ͏

  25. ©2019 Wantedly, Inc. ༏ઌॱҐͷܾΊํ

  26. ©2019 Wantedly, Inc. είΞ෇͚ʹΑΔධՁ w ྫʣ*$&είΞ w Өڹ౓ *NQBDU ɺࣗ৴౓

    $POpEFODF ɺ؆୯౓ &BTF ͷείΞ෇͚Λͯ͠ൺֱ w ฏۉ఺ͷେ͖͍ࢪࡦ͔ΒऔΓ૊Ήͱྑ͍ ༏ઌॱҐͷܾΊํ Өڹ౓ ࣗ৴౓ ؆୯౓ ฏۉ఺ ࢪࡦ"     ࢪࡦ$     ࢪࡦ#    
  27. ©2019 Wantedly, Inc. (JU)VCͷ1SPKFDUTػೳΛར༻ͯ͠༏ઌ౓Λ໌֬Խ w ࢪࡦͷJTTVFʹ*$&είΞΛهࡌ w *$&είΞͷߴ͍ࢪࡦΛ༏ઌͯ͠िͷ࢝ΊͷϛʔςΟϯάͰٞ࿦ ༏ઌॱҐͷܾΊํ Wantedlyͷࣄྫ

  28. ©2019 Wantedly, Inc. ϚοϐϯάʹΑΔධՁ w ྫʣΠϯύΫτͱ޻਺ͷϚτϦΫε w ΠϯύΫτͱ޻਺ͷ࣠ͷϚτϦΫεʹϚοϐϯάΛͯ͠ൺֱ w ࠷΋ΠϯύΫτ͕େ͖͘࠷΋޻਺͕খ͍͞ࢪࡦ͔Βணख͢Δͱྑ͍

    ༏ઌॱҐͷܾΊํ ΠϯύΫτେ ΠϯύΫτখ ޻਺খ ޻਺େ ࢪࡦ " ࢪࡦ # ࢪࡦ $ ͦͷଞͷख๏
  29. ©2019 Wantedly, Inc. ධՁ ੒൱Λ݁࿦෇͚Α͏

  30. ©2019 Wantedly, Inc. ධՁͷ࢓ํ

  31. ©2019 Wantedly, Inc. A/BςετʹΑΔධՁ w ͭͷϢʔβʔ܈ʹ෼͚࣮ͯݧΛߦͳ͏͜ͱͰޮՌΛൺֱ͢Δ w ࣮ݧ܈ʢ࣮ݧΛड͚ΔϢʔβʔ܈ʣ w ରর܈ʢ࣮ݧΛड͚ͳ͍Ϣʔβʔ܈ʣ

    w ਖ਼ֶ͍͠ͼΛಘΒΕΔΑ͏ʹɺ͢΂ͯͷ࣮ݧͰ౷ܭతʹ༗ҙͳ݁ՌΛग़͢͜ͱ͕ཧ૝ w ҰํͰɺ฼਺͕গͳ͍৔߹͸౷ܭతʹ༗ҙͳ݁ՌΛग़͢͜ͱʹֻ͕͔࣌ؒΔ͜ͱ͕͋Δ ධՁͷ࢓ํ
  32. ©2019 Wantedly, Inc. ࢪࡦͱ͸ ධՁ࣮͠ߦͰ͖Δࢪࡦͱ͸Կ͔

  33. ©2019 Wantedly, Inc. ධՁɾ࣮ߦͰ͖Δࢪࡦ Կ͕ඞཁ͔Λ஌Ζ͏

  34. ©2019 Wantedly, Inc.  ಺༰  Ծઆ  ༏ઌ౓ࢦඪ 

    ݁Ռͷ૝ఆ  λΠτϧ ࢪࡦʹඞཁͳ͜ͱ
  35. ©2019 Wantedly, Inc. ϓϩϑΟʔϧೖྗΛଅ͢ࢪࡦͷ৔߹ ࣮ྫΛݟͯΈΑ͏ ࢪࡦʹඞཁͳ͜ͱ ϓϩϑΟʔϧվળͷྫ

  36. ©2019 Wantedly, Inc. λΠτϧ ʮԠืͨ͠ืू͕ٻΊ͍ͯΔϓϩϑΟʔϧ߲໨ೖྗͷૌٻʯ ಺༰ λʔήοτاۀ͕ݟ͍ͨϓϩϑΟʔϧ͕ຒ·͍ͬͯͳ͍ɺԠืͨ͠Ϣʔβʔ ԿΛ఻͑Δ͔Ԡืޙʹاۀ͕ϓϩϑΟʔϧΛೖྗͯ͠΄͍͠ࢫΛ఻͑Δɻ ʮYYY͸ɺʓʓͷ߲໨ͷೖྗΛٻΊ͍ͯ·͢ɻߋ৽ͨ͠৔߹ɺ࠾༻୲౰ऀʹ఻ ΘΓ·͢ɻʯ

    Ͳ͜ʹ࣮૷͢Δ͔ώϯτΞΧ΢ϯτ͔ΒϝοηʔδΛૹΔ ͍ͭ఻͑Δ͔Ԡืޙ͙͢ ͲͷΑ͏ʹݕূ͢Δ͔"#ςετͰೖྗ཰ΛݟΔ ࢪࡦʹඞཁͳ͜ͱ ϓϩϑΟʔϧվળͷྫ
  37. ©2019 Wantedly, Inc. Ծઆ Ԡืͨ͠Ϣʔβʔ͸ɺاۀ͔Βͷฦ৴͕΄͍͕͠ɺاۀ ͕ٻΊ͍ͯΔϓϩϑΟʔϧͷ߲໨ʹؾ͚͍ͮͯͳ͍ͷ Ͱɺاۀ͕ٻΊ͍ͯΔϓϩϑΟʔϧΛૌٻ͢Δ͜ͱʹՁ ஋͕͋Δɻ ·ͨɺաڈಉ༷ͷࢪࡦΛ1$8FCͰ࣮ࢪ͓ͯ͠Γɺ
 ϓϩϑΟʔϧೖྗϢʔβ཰͕ഒʹͳͬͨͱ͍͏࣮ݧ݁Ռ

    ͕͋Δɻ ༏ઌ౓ࢦඪ Өڹ౓ ࣗ৴౓ ؆୯౓ ݁Ռͷ૝ఆ ݕূࢦඪ ɾώϯτϝοηʔδͷ։෧཰ ɾԠืϢʔβͷϓϩϑΟʔϧೖྗϢʔβ཰ ɹɾվળΛݟ͍ͯΔ τϨʔυΦϑࢦඪ ಛʹͳ͍ɻ ϝοηʔδͷҰཡͰଞͷϝοηʔδΛݟಀ͔͢΋͠Εͳ ͍͕ɺͦ͜·ͰӨڹ͸ͳͦ͞͏ɻ ࢪࡦʹඞཁͳ͜ͱ ϓϩϑΟʔϧվળͷྫ
  38. ©2019 Wantedly, Inc. ֤߲໨ʹ͍ͭͯਂ͘ݟ͍͖ͯ·͢ ࢪࡦʹඞཁͳ͜ͱ

  39. ©2019 Wantedly, Inc. ಺༰ ԿΛ࡞Δͷ͔

  40. ©2019 Wantedly, Inc. 8)Ͱઆ໌͠Α͏ ͲΜͳࢪࡦͳͷ͔ϝϯόʔ͕ཧղͰ͖ΔΑ͏ʹॻ͜͏ ಺༰ 8)Ͱઆ໌͠Α͏

  41. ©2019 Wantedly, Inc. 8)0୭Λλʔήοτʹ͢Δͷ͔ 8)"5ԿΛ࡞Δͷ͔ 8)&3&Ͳ͜ʹ࣮૷͢Δͷ͔ 8)&/ͲͷΑ͏ͳλΠϛϯά ৚݅ ͰͦΕΛग़͢ͷ͔ )08ͲͷΑ͏ʹݕূ͢Δͷ͔

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  42. ©2019 Wantedly, Inc.  8)Ͱઆ໌͞Ε͍ͯΔ  ࣮૷ίετ͕૝ఆͰ͖ΔΑ͏ʹ৘ใઃܭ͕Ͱ͖ ͍ͯΔ  طଘϓϩμΫτͷεΫϦʔϯγϣοτ΁ͷ


    Ξϊςʔγϣϯ΍ϫΠϠʔ͸ඇৗʹ༗ޮ ಺༰ ΞυόΠε
  43. ©2019 Wantedly, Inc. λʔήοτ اۀ͕ݟ͍ͨϓϩϑΟʔϧ͕ຒ·͍ͬͯͳ͍ɺԠืͨ͠Ϣʔβʔ ԿΛ఻͑Δ͔ Ԡืޙʹاۀ͕ϓϩϑΟʔϧΛೖྗͯ͠΄͍͠ࢫΛ఻͑Δɻ
 ʮYYY͸ɺʓʓͷ߲໨ͷೖྗΛٻΊ͍ͯ·͢ɻߋ৽ͨ͠৔߹ɺ࠾༻ ୲౰ऀʹ఻ΘΓ·͢ɻʯ Ͳ͜ʹ࣮૷͢Δ͔

    ώϯτΞΧ΢ϯτ͔ΒϝοηʔδΛૹΔ ͍ͭ఻͑Δ͔ Ԡืޙ͙͢ ͲͷΑ͏ʹݕূ͢Δ͔ "#ςετͰೖྗ཰ΛݟΔ ಺༰ ϓϩϑΟʔϧೖྗͷվળྫ ϢʔβʹͲͷΑ͏ʹ఻͑Δͷ͔͕ΠϝʔδͰ͖Δ ۩ମతͳจݴΛࣔ͢ ର৅Ϣʔβ͸ΠϯύΫτ൑அͰ΋ॏཁ
  44. ©2019 Wantedly, Inc. -&"/ʹ͠Α͏ ര଎Ͱ݁ՌΛग़ͦ͏ ಺༰ -&"/ʹ͠Α͏

  45. ©2019 Wantedly, Inc. ,3ʹӨڹ͠ɺԾઆΛݕূͰ͖Δ͔ Ұ൪ॏཁͳͷ͸ɺ ಺༰ -&"/ʹ͠Α͏

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  48. ©2019 Wantedly, Inc. Ծઆ ͳͥͦͷࢪࡦ͕༗ޮͩͱߟ͑Δ͔

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 ֶͼΛಘΔ Ծઆ ͳͥඞཁ͔

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    ͳΔ΂͘ଟ͘ͷਓ͕ཧղͰ͖ΔΑ͏ʹঢ়گ΍ײ৘มԽΛઆ໌͢Δ w ཪ෇͚Δ਺ࣈ͕ͳ͍͔Λ୳͢ Ծઆ ԾઆͰड़΂Δ͜ͱ
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 اۀ͕ٻΊ͍ͯΔϓϩϑΟʔϧͷ߲໨ʹؾ͚͍ͮͯͳ͍ͷͰ
 اۀ͕ٻΊ͍ͯΔϓϩϑΟʔϧΛૌٻ͢Δ͜ͱʹՁ஋͕͋Δɻ ·ͨɺաڈಉ༷ͷࢪࡦΛPC WebͰ࣮ࢪ͓ͯ͠Γɺ
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    Ծઆ ϓϩϑΟʔϧվળͷྫ ཉٻɾ՝୊Λ໌֬ʹ͢Δ ͲΕ͘Β͍͔֬Β͍͔ࣔ͢͠
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  57. ©2019 Wantedly, Inc.  Өڹ౓ *NQBDU   ࣗ৴౓ $POpEFODF

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  58. ©2019 Wantedly, Inc.  Өڹ౓ *NQBDU   ࣗ৴౓ $POpEFODF

      ؆୯౓ &BTF 3ͭͷ߲໨Λֻ͚߹Θͤͯࢉग़͢Δɻ֤߲໨͸1͔Β10ͷ૬ରతͳج४Ͱ஋෇͚͢Δɻ ༏ઌ౓ࢦඪ *$&είΞͷఆٛ ͲΕ͚ͩཪ෇͚͕͋Δ͔
  59. ©2019 Wantedly, Inc.  Өڹ౓ *NQBDU   ࣗ৴౓ $POpEFODF

      ؆୯౓ &BTF 3߲໨ͷฏۉ஋Λࢉग़͢Δɻ֤߲໨͸1͔Β10ͷ૬ରతͳج४Ͱ஋෇͚͢Δɻ ༏ઌ౓ࢦඪ *$&είΞͷఆٛ ͲΕ͚ͩ؆୯ʹ࣮૷ɾςετՄೳ͔
  60. ©2019 Wantedly, Inc. ༏ઌ౓ࢦඪ ϓϩϑΟʔϧվળͷྫ 6 Өڹ౓ 10 ࣗ৴౓ 8

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