Context is King – Crafting Smarter, Adaptive Digital Products Today

Context is king Crafting smarter, adaptive digital products today @nickvanderlinde

@nickvanderlinde UX Poland 2016 @nickvanderlinde Principal interaction designer

@nickvanderlinde UX Poland 2016

@nickvanderlinde UX Poland 2016 We are thinkers, designers, technologists, illustrators,
copywriters and makers

@nickvanderlinde UX Poland 2016 context Today’s subject:

@nickvanderlinde UX Poland 2016 Good design considers context

@nickvanderlinde UX Poland 2016 “The design goal is to find
ways to use data, prior behavior and business logic to have things happen automatically, or as close to automatic as we can get.” — Aaron Shapiro (CEO, Huge inc.)

@nickvanderlinde UX Poland 2016 Good design considers context Great design
adapts to context

@nickvanderlinde UX Poland 2016 Less work for our users! (Also:
more work for us!)

@nickvanderlinde UX Poland 2016 Context on the web today

@nickvanderlinde UX Poland 2016 Today, it’s mostly big tech companies
that (try) to make use of context.

@nickvanderlinde UX Poland 2016 Different kinds of context

@nickvanderlinde UX Poland 2016 Screen context

@nickvanderlinde UX Poland 2016 Proximity context

@nickvanderlinde UX Poland 2016 @nickvanderlinde UX Poland 2016

@nickvanderlinde UX Poland 2016 Environmental context

@nickvanderlinde UX Poland 2016 Behavioural context

@nickvanderlinde UX Poland 2016 http://www.leaseplan.com

@nickvanderlinde UX Poland 2016 Design system

@nickvanderlinde UX Poland 2016 Adobe Management Cloud Episerver Digital Experience
Cloud Sitecore Experience Platform New tools and platforms

@nickvanderlinde UX Poland 2016 A practical guide to designing for
context

@nickvanderlinde UX Poland 2016 “Help us improve the online seat
selection user experience”

@nickvanderlinde UX Poland 2016 1 2 3 4 Focus on
what matters

@nickvanderlinde UX Poland 2016 “The trick to making progress is
picking the right problem to solve” — Jeff Hawkins

@nickvanderlinde UX Poland 2016 & Quantitative research Helps to discover
what is happening with a product or service •  Surveys •  A/B tests •  Remote tests •  Analytics Qualitative research Tells you why that is happening, and catch underlying problems •  Focus groups •  Interviews •  Participatory design •  Usability tests

@nickvanderlinde UX Poland 2016 Mapping research insights to the customer
journey CONSIDERATION SEARCH PURCHASE ORIENTATION

@nickvanderlinde UX Poland 2016 The best ideas emerge at the
intersection of user needs and business goals

@nickvanderlinde UX Poland 2016 1 2 3 4 Start with
the basics

@nickvanderlinde UX Poland 2016 Progressive enhancement is your friend

@nickvanderlinde UX Poland 2016 Progressive enhancement means not making assumptions
about Javascript, browsers, connectivity, screens, etc, We simply make things that works everywhere

@nickvanderlinde UX Poland 2016 In practice, that means •  Core
content (text & images) •  Radiobuttons, forms, selectboxes •  A simple, accessible experience

@nickvanderlinde UX Poland 2016 Content blockers can (and will) wreck
your beautiful design Content blockers can (and will) wreck your beautiful design http://www.flickr.com/photos/johnkarakatsanis/15586600289

@nickvanderlinde UX Poland 2016 Exactly 0% of your users care
about ‘cross-platform brand consistency (And no, product managers do not count) http://bou.io/crossplatformdevelopment.html

@nickvanderlinde UX Poland 2016 It’s all about purpose, not “pixel-perfectness”

@nickvanderlinde UX Poland 2016 Making sure your product works everywhere
is incredibly liberating It allows us to move on quickly, and focus on the cool stuff

@nickvanderlinde UX Poland 2016 1 2 3 4 “Enhance” with
context

@nickvanderlinde UX Poland 2016 Now that we have the basics
in place, let’s enhance!

@nickvanderlinde UX Poland 2016 1 2 3 4 Test early
and keep improving

@nickvanderlinde UX Poland 2016 Designing for context Focus on what
matters Start with the basics Enhance with context Test early, keep improving 1 2 3 4

@nickvanderlinde UX Poland 2016 Design principles for working with context

@nickvanderlinde UX Poland 2016 1 Don’t take things away. Ever

@nickvanderlinde UX Poland 2016 (Re)prioritize content and features, don’t eliminate
them

@nickvanderlinde UX Poland 2016 2 Always allow overrides

@nickvanderlinde UX Poland 2016 No matter how sophisticated your context
model or algorithm, your assumptions will often be wrong.

@nickvanderlinde UX Poland 2016 When user location = NEW YORK
CITY When user location = AMSTERDAM

@nickvanderlinde UX Poland 2016 Clearly show what’s happening, and allow
users to overrule your assumptions or find alternatives.

@nickvanderlinde UX Poland 2016 3 Don’t get creepy

@nickvanderlinde UX Poland 2016 “We may collect information on your
mobile device, such as contacts, photos, or media files, your location, sensor data (e.g., about the speed of your movements, such as whether you are running, walking, or in transit).”

@nickvanderlinde UX Poland 2016 http://twitter.com/chrismnorr/status/634731205104156672

@nickvanderlinde UX Poland 2016 The benefits to your customers must
outweigh the (potential) privacy cost

@nickvanderlinde UX Poland 2016 Don’t take anything away Allow overrides
Don’t get creepy Design principles

@nickvanderlinde UX Poland 2016 What’s next?

@nickvanderlinde UX Poland 2016 https://blog.intercom.io/design-is-a-conversation/

@nickvanderlinde UX Poland 2016 As technology blends into every aspect
of our lives, the need for digital products to consider and adapt to context becomes increasingly urgent

@nickvanderlinde UX Poland 2016 Intel says: http://www.forbes.com/sites/jacobmorgan/2014/10/30/everything-you-need-to-know-about-the-internet-of-things/ 200 billion smart
devices in 2020

@nickvanderlinde UX Poland 2016 Are you ready for that future?

@nickvanderlinde [email protected] Thank you!

Context is King – Crafting Smarter, Adaptive Di...

Context is King – Crafting Smarter, Adaptive Digital Products Today

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