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Conversation as Interface - Future of Mobile Design ( WSJ & Dow Jones Mobile Week Presentation)

Conversation as Interface - Future of Mobile Design ( WSJ & Dow Jones Mobile Week Presentation)

This is a talk I gave to Dow Jones & WSJ company-wide. It provides an overview of the trend towards messaging interfaces across all sorts of mobile product categories, and tried to recommend design strategies and direction for companies trying to build products in this space.

Nicolae Rusan

October 26, 2015

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  1. MacGuffin Labs M We help companies innovate in the ‘Age

    of Messaging’ 2015 - 2004 - 2015 Messaging Era Social Network Era SMS
  2. Overview 1. Landscape of Messaging Apps 2. Design & Technology

    Trends in Messaging Apps 3. Thoughts for Media Companies Specifically
  3. TALK TO BRANDS In Brands’ Products Feedback & customer support.

    More powerful tools for companies to talk to their users
  4. her

  5. Monthly Active Users Stats & Facts 549 Million + 40

    Min + Daily Reading Time Tencent. Mobile First. QQ -> WeChat
  6. Chat is Central…. BUT Taxis Food Delivery Book Restaurants Pay

    Bills Government Services Movie Tickets Send Money to Friends Coupons Shazaam Dating Doctors Appointments News & Media (Moments) E-Commerce … and much more APPS WITHIN THE APP SERVICES & APPS WITHIN APPS
  7. M is a personal digital assistant inside of Messenger that

    completes tasks and finds information on your behalf. It’s powered by artificial intelligence that’s trained and supervised by people. David Marcus - Facebook VP of Messaging Products
  8. “So far, most people are using M to pass off

    less than thrilling chores, get out of a bind, or just extend their bandwidth when life gets truly busy.”
  9. • “Media and communication are converging,” • “Some of what

    we’re all creating now will be a huge part of these messaging apps over the next one or two years.” - Jonah Peretti
  10. Observations 1. Communication is Central to Human Behavior & Organization

    2. Computers are getting better at understanding natural language, and responding in natural ways, which allows us to take interact through conversation. 3. Allows for new types of interaction mediums - invisible interfaces, mining data, personalization.
  11. A New Type of Search Personal Assistants & Experts you

    have relationships and conversations with. Ask for things in natural, conversational way. Use conversation to disambiguate what you mean!
  12. Conversation is the Interface As technology gets smarter, and more

    anticipatory of our wants and intent, the interface gets smaller and smaller until it disappears.
  13. Thoughts for Media How do you personalize communication & information

    distribution on these new messenger apps? How do we make stories & information available to the new Personal Assistants & Expert platforms?
  14. Thoughts for Media How do we design content for these

    new platforms that is tailored to these new mediums? What does a story look like in conversation? What does a conversational interface look like for exploring & engaging with media?