REC ONE

Advertising management platform for vendors and retailers

Transcript

1. Programmatic In-Store Advertising Platform for Online Retailers
2. Modern online retailers drive incremental revenues by placing brand products on premium spaces of their ‘digital shelves’.
3. The main challenge for online retailers is to drive incremental Revenues from Ad sales not losing customers. BRAND x3 Personalized Promotion
4. PROGRAMMATIC. PERSONALIZED. TRANSPARENT. REC ONE is the programmatic in-store Ads sales automation Platform. Powered by
5. FOR ONLINE STORES FOR BRANDS Automation: of in-store Ads inventory sales. “Outsourcing”: let Brand’s digital marketing staff tune your in-store advertising campaigns. Real-time bidding: earn more automatically by increasing average Ad price while encouraging Brands to compete for your Ad space. More inventory for the Brands to increase Store’s revenues. Targeting: get the access to a precise targeting tool for your campaigns. Sales boost: work the highest intent shoppers that are already in the Online Store and ready to buy. Inventory: use more tools to convert customers. Control: get real-time performance analytics. Increase Revenue Increase Sales & Market Share REC ONE
6. HOW DOES IT WORK? Create and select
 your inventory. Invite Brands to the Platform. You decide what brands to work with. Provide Brands with the inventory they can use. Deliver personalized ads
 to your customer. Track results and grow revenue. Important: You control exactly where to place the ads. The promoted products are selected from your catalog and placed in premium positions. 1 2 3 4 5 SELECT INVITE PROVIDE DELIVER TRACK
7. AVAILABLE INVENTORY Possible inventory types: Promo Blocks Behavioral Popups Personalized Product Recommendation Blocks Sponsored Product Blocks Ads In Regular and Trigger Emails Promo Web Push Notifications
8. BANNERS User ID User ID User Virtual Profile User Virtual Profile Woman Man Personalized Ad Banner Personalized Ad Banner Personalized Banner Personalized Banner
9. BEHAVIORAL POPUPS Relevant to the current context: On category page On product page (promoted alternatives)
10. RECOMMENDATION BLOCKS User ID User ID User Virtual Profile User Virtual Profile Woman Man Personalized Recommendations Personalized Recommendations Premium position: CTR Click-to-Purchase Rate +40% +22.5%
11. Brand X Brand Y Brand Y Brand Y Brand Y Brand Y Brand X Brand X Brand X Brand X SPONSORED PRODUCT BLOCK User ID User ID User Virtual Profile User Virtual Profile Brand: Y Brand: X Personalized Recommendations Personalized Recommendations
12. COME BACK FOR A SPECIAL OFFER SHOP NOW ADS IN EMAILS Premium placement in product recommendation blocks Targeted promo blocks CTR +11% CTR +13%
13. WEB PUSH NOTIFICATIONS Regular and trigger web push notification campaigns featuring promoted products 24 hours to pump up your camera. Save 30% on your next purchase within 24 hours. yourstore.com
14. TARGETING Enrich your Customer Data with REC DATA providing Brands an opportunity to target the right audience. Age Sex Location Relationship status Kids Pets Auto Real estate type Clothing/shoe size Skin/hair type and condition Average expenses in category Brand loyalty Regularly purchased goods Customer Lifecycle Customer Value based on RFM analysis Channel engagement
15. REAL-TIME PERFORMANCE ANALYTICS & INSIGHTS Right on your dashboard: Total revenue Campaign performance Bids Impressions Clicks Conversion rate Time periods
16. OPTIMIZING YOUR BUSINESS SUCCESS Sales growth Profit from ads Сost cut Sales growth Brand exposure REC ONE RETAILER VENDOR SUBSCRIPTION PLACING ADS PROFIT REVENUE
17. Office Phone: Email: Website: 54 West 40th Street New York, NY 10018 United States +1.347.620.1191 sales@rees46.com www.rees46.com Dmitry Zubenko Head of Sales