【アド部】第8回定例会 アプリインストール施策のその次は？

2013年1月24日：第8回日本Androidの会秋葉原支部アド部定例での発表スライド。
アプリの継続利用率・休眠ユーザの掘り起こしのためのマーケティングについて。

Transcript

1. (c) 2013 Noriaki Uchiyama [Marketing, Tech] ΞϓϦΠϯετʔϧࢪࡦͷͦͷ࣍͸ʁ /PSJBLJ
   6DIJZBNB 1
2. (c) 2013 Noriaki Uchiyama ࣗݾ঺հ w ಺ࢁ
   ل໌ʢ͏ͪ΍·
   ͷΓ͖͋ʣ w גࣜձࣾϦΫϧʔτ w גࣜձࣾ.FEJB
   4IBLFST w ΞυࣄۀऀɺϝσΟΞ 8FC ΞϓϦ ɺ ޿ࠂओɺશ෦΍ͬͯ·͢ w ϦΫϧʔτΞυωοτϫʔΫ w IUUQBPSFDSVJUDPKQIPNFIUNM w 3ʢΞʔϧχδϡ΢ΰʣ w XFC
   3
   IUUQSZBIPPDPKQ w 3
   GPS
   4NBSUQIPOF
   IUUQSSEKQTQBQQ w झຯͰϓϩάϥϛϯά΋͍ͯ͠·͢ w )FSPLV
   
   3BJMT
   
   K2VFSZ 2 @noriaki noriaki.uchiyama
3. (c) 2013 Noriaki Uchiyama ΞϓϦϚʔέςΟϯά ॏཁ 3
4. (c) 2013 Noriaki Uchiyama Πϯετʔϧࢪࡦ͸ ॆ࣮͖ͯ͠·ͨ͠ 4
5. (c) 2013 Noriaki Uchiyama ϨϏϡʔ Ϧϫʔυ ιʔγϟϧ ΞυωοτϫʔΫ 5
6. (c) 2013 Noriaki Uchiyama ͡Ό͋ͦͷ࣍ͬͯʁ 6
7. (c) 2013 Noriaki Uchiyama ཱͪ໭Δͱ ϚʔέςΟϯάͷ ໨త͸ʁ 7
8. (c) 2013 Noriaki Uchiyama ʢޡղΛڪΕͣݴ͏ͱʣ ΞϓϦͷϚωλΠζ 8
9. (c) 2013 Noriaki Uchiyama ΋ͬͱݴ͏ͱ ܧଓతͳϚωλΠζ 9
10. (c) 2013 Noriaki Uchiyama ͦͷͨΊʹ ॏཁͳࢦඪ͸ ΞΫςΟϒϢʔβ਺ 10
11. (c) 2013 Noriaki Uchiyama ৽نϢʔβ
    º
    ܧଓ཰ ʴ طଘϢʔβ
    º
    ܧଓ཰ ʹ ΞΫςΟϒϢʔβ਺ 11
12. (c) 2013 Noriaki Uchiyama ৽نϢʔβ
    º
    ܧଓ཰ ʴ طଘϢʔβ
    º
    ܧଓ཰ ʴ ٳ຾Ϣʔβ
    º
    ىಈ཰ ʹ ΞΫςΟϒϢʔβ਺ 12
13. (c) 2013 Noriaki Uchiyama ٳ຾Ϣʔβ͸࣮֬ʹ͍Δ ͦͯ͠૿͑ଓ͚Δ 13 ٳ຾Ϣʔβ ΞΫςΟϒϢʔβ
14. (c) 2013 Noriaki Uchiyama ৽نϢʔβ
    º
    ܧଓ཰ ʴ طଘϢʔβ
    º
    ܧଓ཰ ʴ ٳ຾Ϣʔβ
    º
    ىಈ཰ ʹ ΞΫςΟϒϢʔβ਺ 14 ͜͜Β΁Μʹޮ͘ࢪࡦ
15. (c) 2013 Noriaki Uchiyama ϢʔβΛΞΫςΟϒԽ ͢ΔϚʔέςΟϯά 15
16. (c) 2013 Noriaki Uchiyama ϓογϡ௨஌ Ҏ֎ʹํ๏͋Δʁ 16
17. (c) 2013 Noriaki Uchiyama όφʔ ϦϯΫ Λ λοϓ͢ΔͱΞϓϦ͕ ىಈ͢Δ 17
18. (c) 2013 Noriaki Uchiyama 63-ʹΞΫηε ͨ͠ΒΞϓϦ͕ىಈ ͢Ε͹ྑ͍ 18
19. (c) 2013 Noriaki Uchiyama Ͳ͔͜Ͱฉ͍ͨ ͜ͱ͕͋Δ 19
20. (c) 2013 Noriaki Uchiyama ͦΕ *OUFOU ͡ΌͶʁ 20
21. (c) 2013 Noriaki Uchiyama *OUFOUͷ՝୊ͦͷ 1$ͰϦϯΫΛԡͤͳ͍ SMBVODIBQQ 21
22. (c) 2013 Noriaki Uchiyama ղܾ IUUQͰ࢝ΊΕ͹ྑ͍ IUUQTQSKQBQQ ͜ͷϖʔδ΋࡞͓ͬͯ͘ 22
23. (c) 2013 Noriaki Uchiyama 23
24. (c) 2013 Noriaki Uchiyama *OUFOUͷ՝୊ͦͷ J1IPOF͸Ͳ͏͢Δʁ IUUQ͸ΞϓϦىಈ ͱͯ͠ઃఆͰ͖ͳ͍ 24
25. (c) 2013 Noriaki Uchiyama ղܾ KBWBTDSJQUͰ ىಈ͢Δ IUUQHPPHM PXCI; 25 ࣮ࡍʹಈ͘demo (R25ΞϓϦ࣋ͬͯΔͱࣗಈىಈ)
26. (c) 2013 Noriaki Uchiyama ࣮૷ʁ ιʔεಡΜͰ 26
27. (c) 2013 Noriaki Uchiyama 27 jQuery(function($) { var current_time = new Date(); var target_url = build_intent_url(); // auto launching setTimeout(function() { if(new Date() - current_time < 2000) { window.location = target_url; } }, 500); // manual launching $('.launch-link').on('click', function() { window.location = target_url; return false; }); });
28. (c) 2013 Noriaki Uchiyama એ఻ "OESPJEͷΞϓϦɾάοζɾ୺຤ɾχϡʔε ͷ૯߹αΠτ͸͡Ί·ͨ͠ 28
29. (c) 2013 Noriaki Uchiyama 3εϚʔτϑΥϯ৘ใہ IUUQTNBSUQIPOFSKQ 29
30. (c) 2013 Noriaki Uchiyama GAˍAndroidΞϓϦͷྲྀೖ෼ੳجૅɹ[ٕज़ɾϚʔέςΟϯά] 2012/09/14 Ξυ෦ୈ4ճ ྲྀೖ෼ੳΛࡉ͔͘஌Γ͍ͨʁɹ[ϚʔέςΟϯά] 2012/10/24 Ξυ෦ୈ5ճ Push Notification Λ࢖͍౗͢ɹ[ٕज़ɾϚʔέςΟϯά] ଞΞϓϦ΍ιʔγϟϧ࿈ܞͷΧϯυίϩɹ[ٕज़] ΞϓϦΛىಈͯ͠΋Β͏ϓϩϞʔγϣϯɹ[ϚʔέςΟϯά] PC, iOS, Android ͷ LP ৼΓ෼͚Ͳ͏ͯ͠Δʁɹ [ٕज़] ͱ͋ΔΞϓϦͷ࣌ؒ੾ସ޿ࠂʢλΠϜϩʔςʔγϣϯʣɹ[ϚʔέςΟϯά] ΞϓϦϫΠϠΛ΄ͲΑ͘खൈ͖Ͱॻ͘ʹ͸ɹ[اը] 30 @noriaki noriaki.uchiyama 
      
     
    
     
    ΄͔ͷ࿩୊ɺͲΜͳ͜ͱ͕ฉ͖͍ͨͰ͔͢ʁ ͷ࣍ճ࡞ʹ͝ظ଴͍ͩ͘͞ʂ