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【アド部】第8回定例会 アプリインストール施策のその次は?
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Noriaki Uchiyama
January 24, 2013
Business
0
81
【アド部】第8回定例会 アプリインストール施策のその次は?
2013年1月24日:第8回日本Androidの会秋葉原支部アド部定例での発表スライド。
アプリの継続利用率・休眠ユーザの掘り起こしのためのマーケティングについて。
Noriaki Uchiyama
January 24, 2013
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Transcript
(c) 2013 Noriaki Uchiyama [Marketing, Tech] ΞϓϦΠϯετʔϧࢪࡦͷͦͷ࣍ʁ /PSJBLJ6DIJZBNB 1
(c) 2013 Noriaki Uchiyama ࣗݾհ w ࢁل໌ʢ͏ͪ·ͷΓ͖͋ʣ w גࣜձࣾϦΫϧʔτ w
גࣜձࣾ.FEJB4IBLFST w ΞυࣄۀऀɺϝσΟΞ 8FC ΞϓϦ ɺ ࠂओɺશ෦ͬͯ·͢ w ϦΫϧʔτΞυωοτϫʔΫ w IUUQBPSFDSVJUDPKQIPNFIUNM w 3ʢΞʔϧχδϡΰʣ w XFC3 IUUQSZBIPPDPKQ w 3GPS4NBSUQIPOFIUUQSSEKQTQBQQ w झຯͰϓϩάϥϛϯά͍ͯ͠·͢ w )FSPLV 3BJMT K2VFSZ 2 @noriaki noriaki.uchiyama
(c) 2013 Noriaki Uchiyama ΞϓϦϚʔέςΟϯά ॏཁ 3
(c) 2013 Noriaki Uchiyama Πϯετʔϧࢪࡦ ॆ࣮͖ͯ͠·ͨ͠ 4
(c) 2013 Noriaki Uchiyama ϨϏϡʔ Ϧϫʔυ ιʔγϟϧ ΞυωοτϫʔΫ 5
(c) 2013 Noriaki Uchiyama ͡Ό͋ͦͷ࣍ͬͯʁ 6
(c) 2013 Noriaki Uchiyama ཱͪΔͱ ϚʔέςΟϯάͷ తʁ 7
(c) 2013 Noriaki Uchiyama ʢޡղΛڪΕͣݴ͏ͱʣ ΞϓϦͷϚωλΠζ 8
(c) 2013 Noriaki Uchiyama ͬͱݴ͏ͱ ܧଓతͳϚωλΠζ 9
(c) 2013 Noriaki Uchiyama ͦͷͨΊʹ ॏཁͳࢦඪ ΞΫςΟϒϢʔβ 10
(c) 2013 Noriaki Uchiyama ৽نϢʔβºܧଓ ʴ طଘϢʔβºܧଓ ʹ ΞΫςΟϒϢʔβ 11
(c) 2013 Noriaki Uchiyama ৽نϢʔβºܧଓ ʴ طଘϢʔβºܧଓ ʴ ٳϢʔβºىಈ ʹ
ΞΫςΟϒϢʔβ 12
(c) 2013 Noriaki Uchiyama ٳϢʔβ࣮֬ʹ͍Δ ͦͯ͠૿͑ଓ͚Δ 13 ٳϢʔβ ΞΫςΟϒϢʔβ
(c) 2013 Noriaki Uchiyama ৽نϢʔβºܧଓ ʴ طଘϢʔβºܧଓ ʴ ٳϢʔβºىಈ ʹ
ΞΫςΟϒϢʔβ 14 ͜͜ΒΜʹޮ͘ࢪࡦ
(c) 2013 Noriaki Uchiyama ϢʔβΛΞΫςΟϒԽ ͢ΔϚʔέςΟϯά 15
(c) 2013 Noriaki Uchiyama ϓογϡ௨ Ҏ֎ʹํ๏͋Δʁ 16
(c) 2013 Noriaki Uchiyama όφʔ ϦϯΫ Λ λοϓ͢ΔͱΞϓϦ͕ ىಈ͢Δ 17
(c) 2013 Noriaki Uchiyama 63-ʹΞΫηε ͨ͠ΒΞϓϦ͕ىಈ ͢Εྑ͍ 18
(c) 2013 Noriaki Uchiyama Ͳ͔͜Ͱฉ͍ͨ ͜ͱ͕͋Δ 19
(c) 2013 Noriaki Uchiyama ͦΕ *OUFOU ͡ΌͶʁ 20
(c) 2013 Noriaki Uchiyama *OUFOUͷ՝ͦͷ 1$ͰϦϯΫΛԡͤͳ͍ SMBVODIBQQ 21
(c) 2013 Noriaki Uchiyama ղܾ IUUQͰ࢝ΊΕྑ͍ IUUQTQSKQBQQ ͜ͷϖʔδ࡞͓ͬͯ͘ 22
(c) 2013 Noriaki Uchiyama 23
(c) 2013 Noriaki Uchiyama *OUFOUͷ՝ͦͷ J1IPOFͲ͏͢Δʁ IUUQΞϓϦىಈ ͱͯ͠ઃఆͰ͖ͳ͍ 24
(c) 2013 Noriaki Uchiyama ղܾ KBWBTDSJQUͰ ىಈ͢Δ IUUQHPPHM PXCI; 25
࣮ࡍʹಈ͘demo (R25ΞϓϦ࣋ͬͯΔͱࣗಈىಈ)
(c) 2013 Noriaki Uchiyama ࣮ʁ ιʔεಡΜͰ 26
(c) 2013 Noriaki Uchiyama 27 jQuery(function($) { var current_time =
new Date(); var target_url = build_intent_url(); // auto launching setTimeout(function() { if(new Date() - current_time < 2000) { window.location = target_url; } }, 500); // manual launching $('.launch-link').on('click', function() { window.location = target_url; return false; }); });
(c) 2013 Noriaki Uchiyama એ "OESPJEͷΞϓϦɾάοζɾɾχϡʔε ͷ૯߹αΠτ͡Ί·ͨ͠ 28
(c) 2013 Noriaki Uchiyama 3εϚʔτϑΥϯใہ IUUQTNBSUQIPOFSKQ 29
(c) 2013 Noriaki Uchiyama GAˍAndroidΞϓϦͷྲྀೖੳجૅɹ[ٕज़ɾϚʔέςΟϯά] 2012/09/14 Ξυ෦ୈ4ճ ྲྀೖੳΛࡉ͔͘Γ͍ͨʁɹ[ϚʔέςΟϯά] 2012/10/24 Ξυ෦ୈ5ճ
Push Notification Λ͍͢ɹ[ٕज़ɾϚʔέςΟϯά] ଞΞϓϦιʔγϟϧ࿈ܞͷΧϯυίϩɹ[ٕज़] ΞϓϦΛىಈͯ͠Β͏ϓϩϞʔγϣϯɹ[ϚʔέςΟϯά] PC, iOS, Android ͷ LP ৼΓ͚Ͳ͏ͯ͠Δʁɹ [ٕज़] ͱ͋ΔΞϓϦͷ࣌ؒସࠂʢλΠϜϩʔςʔγϣϯʣɹ[ϚʔέςΟϯά] ΞϓϦϫΠϠΛ΄ͲΑ͘खൈ͖Ͱॻ͘ʹɹ[اը] 30 @noriaki noriaki.uchiyama ΄͔ͷɺͲΜͳ͜ͱ͕ฉ͖͍ͨͰ͔͢ʁ ͷ࣍ճ࡞ʹ͝ظ͍ͩ͘͞ʂ