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Monetizing on APIs with better API management a...

Monetizing on APIs with better API management and monitoring

Nuwan Bandara

March 29, 2013
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  1. Monetizing  on  APIs  with   better  API  Management  and  

    monitoring   An  ontology  for  API  governance   Nuwan  Bandara   2010/017  
  2. Introduction  to  the  domain   •  What  are  APIs  (Application

     Programming  Interfaces)   •  APIs  are  the  integration  between  businesses  and  between   businesses  and  their  customers   •  Why  APIs,  business  critical   •  Communication  and  being  informed  are  treated  as  the  most   valuable  attributes  in  todays  business   •  What  is  the  real  requirement   •  Business  unit  ‘A’  needed  to  know  what  business  unit  ‘B’  is   doing  with  business  partner  ‘X’  
  3. Problem  Overview   •  Covering  the  costs  of  an  integrated

     platform   •  Problems  in  creating  ROI  by  exposing  services  and   information   •  How  all  these  being  governed  
  4. Motivation   •  Service  provisioning  is  a  timely  topic  

    •  Global  financial  meltdown,  scraped  IT  expenses   •  Governance  in  terms  of  service  provisioning  is  over   looked   •  Small  businesses  are  crushed  without  proper  standards   for  API  management  and  monetization   •  Opportunities  to  generate  revenue  via  IT  are  being   neglected  
  5. Aim   •  Create  a  management  and  a  governance  framework

      for  services,  which  are  exposed  by  organizations  and   provide  a  solid  foundation  to  create  ROI  from  their  IT   investments  
  6. Objectives   •  Will  realize  the  Aim  using   • 

    A  literature  review  on  the  subject  area   •  A  series  of  qualitative  and  quantitative  analyses   •  to  gather  context  details  about  the  problem  domain,  about   service  consumer,  developer  &  integrator   •  A  Gap  analysis   •   of  what’s  being  implemented  and  used  versus  what’s   required  by  the  business.   •  Solution  as  a  POC   •  Solution  evaluation  
  7. Understanding  of  the  area   •  Banks  Should  be  Banking

     on  APIs  and  Apps   •  Gartner,  2012   •  REST  APIs  gain  added  importance  in  application  integration  design   •  Gartner,  2012   •  Towards  Open  Telco  -­‐  Business  Models  of  API  Management  Providers   •  11  Proceedings  of  the  2011  44th  Hawaii  International  Conference  on  System   Sciences,  2011   •  “Instapaper”  and  the  Concept  of  Monetizing  Your  API   •  ProgrammableWeb,  2012   •  Monetization  Strategize  for  Mobile  Operators   •  CISCO,  2010  
  8. Methodology   •  Evaluate  literature,  to  identify  proposals  for  a

     possible   solution     •  Fact  gathering  from  the  large  organizations  and   smaller  organizations  on  their  services  strategy   •  Analyze  current    implementations   •  Analyze  current  governance  practices   •  Propose  a  technical  solution  to  standardize  the  API   provisioning  and  governance  
  9. Critical  evaluation  of  the  solution   •  Compare  with  current

     industry   implementations   •  Compare  with  current  literature   •  Get  feedback  from  industry  experts   •  Get  feedback  from  API  providers,  subscribers   and  app  developers