It's not obvious to everyone - UX for mass market apps

Presented at CocoaHeads Montreal on October 8th, 2013.
http://cocoaheadsmtl.com

Read the blog post:
http://ocollet.com/2013/10/09/its-not-obvious-to-everyone/

Transcript

1. IT’S NOT OBVIOUS
   TO EVERYONE
   OLIVIER COLLET. COCOAHEADS MONTREAL. 08.10.2013
   

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2. USER EXPERIENCE FOR
   MASS MARKET APPS
   

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3. SOME PEOPLE
   DON'T USE THEIR PHONE
   EXTENSIVELY
   

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4. SOME PEOPLE
   HESITATE TO TRY
   WHEN THEY DON’T KNOW THE OUTCOME
   

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5. SOME PEOPLE
   DON’T KNOW THE
   DIFFERENCE
   BETWEEN
   SIMILAR TECHNOLOGIES
   

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6. SOME PEOPLE
   DON'T CARE MUCH ABOUT
   AESTHETICS
   

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7. THERE’S NO SECRET RECIPE
   BUT THERE ARE A FEW THINGS WE CAN TRY
   

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8. AVOID CONFUSION
   

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9. USE WORDS CAREFULLY
   SPEND TIME FINDING THE CORRECT TERMS AND SENTENCES
   

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10. STAY CLOSE TO APPLE'S DEFAULT
    BEHAVIORS AND LOOKS
    

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11. WRITE AN INTRODUCTION GUIDE
    HAVE A HELP SCREEN EASILY ACCESSIBLE
    

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12. “I DON’T USE THIS
    AS MUCH AS YOU DO.”
    

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13. Olivier Collet
    http://ocollet.com
    @ocollet
    

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14. LINKS
    • On Writing Interfaces Well
    • iPhone 5 Quick Start Guide
    • JazzHand
    • Status Board by Panic
    

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