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Major project - Commodity

Sasha
January 23, 2019

Major project - Commodity

An educational portal discussing specificaly adolescent mental health, helping them overcome their problems and reducing the stigma

Sasha

January 23, 2019
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  1. Maria Shevchenko 21 years old Student Kyiv, Ukraine About Maria

    was born in Kyiv and she lives there with her boyfriend now. She studies Computer Science. Currently unemployed. Likes -body positivity -cooking -makeup -hygge -cinematography -hanging out w friends -90s fashion Traits -creative -idealist -opinionated -mistrustful -disappointed -disoriented Favorite brands -Zara, pull&bear -Apple -Wonderzine -Atlas Weekend -Urban Outfitters -Projector School of Design -The Village Ukraine -Cinemaholicts
  2. Maria Shevchenko 21 years old Student Kyiv, Ukraine Problems -eating

    disorder -anxiety -abusive relationships Goals -find out the explanation for her symptoms -find out what actions should she take to overcome -discover people who have had the same problem, find how they dealt with it -feel she’s not the only one -feel she can deal with it
  3. What do you think about MH in general? 1. «Perhaps

    indirectly. I believe that those issues are much more popular than we could imagine. It’s just no one talks about this.» 2. «After last year, when I myself experienced these problems, I take it[MH] very seriously. I seems that it’s very romantisized and «trendy» to have some kind of problems, many self-diagnose groundlessly. Whilist there are people with real problems who doesn’t even know [thy have them] or be afraid/shy to share and ask for help.»
  4. What do you think about MH in general? 3. «I

    think, there are loads of people who didn’t get any help when they needed it, because of the attitudes towards them in the society, especially in post-soviet environment. And I think we need to start a conversation with young parents, school teachers etc.»
  5. What do you think about MH in general? 5. «I

    feel as if the older I get, the more acute the problem becomes. The speed of our life is faster, more problems, escpecially when you’re always on FB, it’s unsustainable... The amount of news, I mean, it’s frying my brain. Sometimes I want to go back in time, at least for a day, just to give myself a break from data. Actually I think it’s great that in the world MH is becoming as important as physical health e.g. it’s okay to take a day-off due to mental health. Even popular game related youtubers stream to support this issue. Even I made a donation to American Foundation for Suicide Prevention.»
  6. What helped you overcome your problem? 1. «First thing that

    helped is when I told my friend. That fact that my parents knew about it and I knew that they could help me in case something happens. And finally, I did everything to disctact myself from that, walked a lot, tried to be as outside my room most of the time.» 2. «a well-known «try not to think about it»))) I mean, at first I acknowlaged I have some sort of problem, tried to find out the reason and realised it’s not something severe and I can overcome it myself. I tried to occupy myself with literally anything, just so I would have time to think of what’s wrong with me) All this stuff, like meeting with friends, sometimes didn’t work though. Much better to do something more serious, then I didn’t feel as if I’m wasting my time.» 3. «I started to be interested in literally everything, and life became much faster than it was...» 4. «I worked on myself. I learned to escape from those mental states and it still helps me. Mostly self-improvement books and supportive and empathetic people.»
  7. ‘What’s going on with me?’ Read on symptoms Read the

    forum Read on MH disorders Contribute to the forum Get tips how to deal with it ‘What should I do about it?’ ‘Am I the only one like this?’ ‘Why is this happening to me?’ ‘Been there...just know you can overcome this like I did!
  8. Khrystyna Shulha 25 years old Marketologist Lviv, Ukraine About Khrystyna

    was born in Lviv and lives there with her fionce. She works as a marketologist in a creative agency and cooperates with non-profit organisations. Likes -zero-waste -femenism -90s culture -graphic design -photography -animal freedom -politics Traits -creative -idealist -opinionated -disappointed -philatropist -empathetic Favorite brands -Wonderzine -second hand stores -Projector School of Design -The Village Ukraine -Medium -Monki -Her(ukrainian ecobrand)
  9. Khrystyna Shulha 25 years old Marketologist Lviv, Ukraine Problems -sleep

    disorder -anxiety -stress Goals -sort yourself out -get some tips on how to cope with stress and be more sustainable -know more about other people’s struggles
  10. What do you think about MH in general? «It’s an

    abstract question really. I’m okay with that, but I think that people didn’t have so many problems before as we have now.» «Why do you think that?» «I don’t know...partly, because many talk about metal disorders now and almost anyone can relate to some symtoms without therapist. That’s why you often discover you have one symptom and then unconsciouly find more and you become ‘consumed’ by it and emphasize on imaginary problem. On the other hand, I think, MH problems come from progress, e.g. social media or because people had a model of a normal lifestyle before and they were generaly confident in their actions. Nowadays, we dont’ have one standard so a person feels lost. I suppose this couses stress, depression or worse.»
  11. Did you use any resources on MH? «At times I

    googled and went through sites looking for something in particular, but more often the article just pops up and I read it e.g. on wondezine or medium. I mean the articles on topic which interests me permanetly.» «Was it articles on problems that you personally experienceв or was it just general interset?» «Most often - general interest, though at times I would read it and can really realte to that.»
  12. ‘Hmm. I want to learn more about this’ Read an

    article Sign up to Social Media Read from suggested ‘This seems relevant’ ‘Nice resource. I want to sign up for that’
  13. Natalia Podolyan 35 years old HR manager Kyiv, Ukraine About

    Natalia was born in Vynnytsa, but now lives in Vynnytsa with her husband Serhiy and their 12-year old son Dmytro. She works as an HR manager for Likes -hand-made jewelry -fitness -baking -talent shows on TV -parenting -health -spiritology Traits -conservative -caring -disappointed -friendly -protective -critical Favorite brands -Ostin -LG -1+1 (Ukrainian TV channel) -Krajina Mrij (Ukrainian Winter Wonderland) -Privat Bank -Zara
  14. Natalia Podolyan 35 years old HR manager Kyiv, Ukraine Problems

    -Dmytro experiencing sleep problems -Dmytro experiencing anxiety -Dmytro seems distant -stress Goals -find out about what causes this symptoms -find out what should she do to help Dmytro -find out about other kids experience
  15. ‘What’s going on with my kid?’ Read on symptoms Read

    the forum Read on MH disorders Get tips how to deal with it ‘What should I do about it?’ ‘Is he the only one like this?’ ‘Why is this happening to Dmytro?’
  16. #1 - Content for Maria -informal (as a friend) -provide

    explanation on each step of the journey -emphasize on text -videos on later stage of her journey that inspire to overcome -articles as a tip and source of inspiration -stories by other Marias that are comforting and ease the journey
  17. #1 - Aims of content for Maria -mental disorder info

    - magnet -articles - increases Maria’s traffic -articles, videos, forum - gets Maria back
  18. #2 - Content for Khrystyna -informal -emphasize on media -articles

    as a ‘entertainment’ (walk for #stopstigma movement) -articles as an educational asset
  19. #2 - Aims of content for Khrystyna -articles, influncers -

    magnet -articles, videos - increases Khrystyna’s traffic -social media - gets Maria back
  20. #3 - Content for Natalia -formal (professional) -emphasize on text

    -articles as a aduactional asset -articles as a tip
  21. #3 - Aims of content for Natalia -metal disorders info

    - magnet -articles, videos, forum - increases Natalia’s traffic -articles, videos, forum - gets Maria back