Talk was given at the 5th edition of UXSouthAfrica in CapeTown. It focuses on how designers can start proving UX value to the business bottom line, especially in healthcare.
money from flight bookings, hotel reservations and visa consultancy services. - 100 visitors get to the visa interest form daily with 20% completion rate
money from flight bookings, hotel reservations and visa consultancy services. - 100 visitors get to the visa interest form daily with 20% completion rate - Assume a 100% conversion rate, and an average profit of $25 per customer, current daily profit = $25 * 20 = $500
money from flight bookings, hotel reservations and visa consultancy services. - 100 visitors get to the visa interest form daily with 20% completion rate - Assume a 100% conversion rate, and an average profit of $25 per customer, current daily profit = $25 * 20 = $500 - It took a month and $9,000 to optimize UX to 50% completion rate
money from flight bookings, hotel reservations and visa consultancy services. - 100 visitors get to the visa interest form daily with 20% completion rate - Assume a 100% conversion rate, and an average profit of $25 per customer, current daily profit = $25 * 20 = $500 - It took a month and $9,000 to optimize UX to 50% completion rate - Indicators: Average time on field: 41s to 20s, blank rate: 42.9% to 12% and drop off rate: 13.3% to 8%
money from flight bookings, hotel reservations and visa consultancy services. - 100 visitors get to the visa interest form daily with 20% completion rate - Assume a 100% conversion rate, and an average profit of $15 per customer, current daily profit = $15 * 20 = $300 - It took a month and $9,000 to optimize UX to 50% completion rate - Indicators: Average time on field: 41s to 20s, blank rate: 42.9% to 12% and drop off rate: 13.3% to 8% - In 20 days you will have made the $9,000. I.e $9000 / $15 * (50-20) = $9000 / $450. Current daily profit = $15 * 50 = $450
bottleneck - Observe opportunities - Decide on metrics and KPI’s - Estimate UX efforts (time, budget, resources) - Calculate how long to recoup investment - Be mindful of only money metrics
Average order value $$$ Page views Number or % increase Calls to support Number or % Training Cost or time Time spent on task Number of minutes Development time Number of minutes, hours or days Error reduction # or %
to understand current workflows - Calls with health supervisors to understand their confusion around current methods - Working with engineers to understand technical constraints and opportunities - Piloting early prototypes with a handful of health workers - Qualitative monitoring of feedback from support team & BA’s - Quantitative monitoring of data via Google Analytics and HotJar - Iterating and adding features based on feedback
dashboard for health workers. New design saw 12% increase in data submission and 32% decrease in time spent on tasks. 1000+ HEALTH WORKERS reached on a monthly basis 57% REDUCTION in calls for technical support 12% DECREASE in error rates indicating the process is simpler and less time-consuming.
would get to the facilities after work hours and there would be no way to reach the LGA immunization team members. We would need to come back the next day” Ahmad Usman Garba
third party logistics service that ensures vaccines and dry goods are delivered on time, at correct doses and in good condition to health facilities at the ward level. Using an application called LoMIS Deliver, eHA plans, schedules and routes health facilities to conform to cycles of delivery.
third party logistics service that ensures vaccines and dry goods are delivered on time, at correct doses and in good condition to health facilities at the ward level. Using an application called LoMIS Deliver, eHA plans, schedules and routes health facilities to conform to cycles of delivery. 50% REDUCTION IN stockout rate of Antigens in Sokoto state. 75% REDUCTION IN stockout rate of Antigens in Bauchi state. 12% DECREASE in error rates
weeks. Training costs $1000 per person for a month. 500 were to be trained, $500,000 / 2 = $250,000 saved for that particular cycle. Help desk calls drop from 20 to 10 per person in a month. 10* 10 * 500 = $50,000 50% DECREASE IN training time 60% REDUCTION IN help desk calls $300k SAVED per cycle