An epic deep dive into Saudi Culture by Studio D.
"In 2014 Saudi Telecom Company (STC) had identified the need for a new service that better met the needs of "the Saudi youth", whose attention and Riyals were increasingly drawn to their competitors. As the incumbent state operator, they decided to build a new company from the ground up, one that was digital first, and brought Studio D in to help them find their north star.
The new service Jawwy, was launched in May 2016."
Read more background here: https://studiodradiodurans.com/pages/a-deep-dive-into-saudi-culture