Aramex eTrends in the Middle East 2014

Aramex eTrends in the Middle East 2014 by Iyad Kamal. Delivered at ArabNet 2014 in Dubai.

Transcript

1. E-TRENDS
   ARABNET 2014
   IYAD KAMAL
   IYAD KAMAL
   IYAD@ARAMEX.COM
   @IYADKAM
   

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2. E-TRENDS
   BUSINESS TRENDS
   PAYMENTS
   RETURNS
   SOCIAL TRENDS
   LAST MILE SOLUTION
   

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3. THE MIXER
   BUSINESS TRENDS
   MENA VS. INTERNATIONAL
   ECOMMERCE TRENDS
   DATA FROM
   ONLINE RETAILERS
   USING ARAMEX'S
   SHIPPING SERVICES
   SHOP AND SHIP
   ARAMEX’S ONLINE
   SHOPPING DELIVERY
   SERVICE
   E-TRENDS INCLUDE MIXED DATA FROM :
   

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4. ECOMMERCE SEASONALITY / SHIPMENT GROWTH
   Q1
   2013
   2012
   2011
   Q2 Q3 Q4
   BUSINESS TRENDS
   

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5. 2012, 2013, MENA VS. INTERNATIONAL, %
   20%
   MENA
   100%
   INTERNATIONAL
   MENA INTERNATIONAL
   MENA REGION VS. THE WORLD.
   BUSINESS TRENDS
   SHIPMENTS WITHIN MENA HAVE SEEN 100% GROWTH FROM 2012 TO 2013
   INTERNATIONAL SHIPMENTS HAVE SEEN 20% GROWTH FROM 2012 TO 2013.
   THE ECOMMERCE MARKETPLACE IS STILL FAIRLY
   UNDERDEVELOPED AND THE AMOUNT OF REGIONAL
   ONLINE RETAILERS IS STILL LIMITED
   ECOMMERCE IS
   MORE MATURE
   

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6. FUTURE TRENDS
   MENA REGION VS. THE WORLD.
   BUSINESS TRENDS
   MORE INTERNATIONAL
   ECOMMERCE
   COMPANIES ARE
   SELLING TO THIS PART
   OF THE WORLD.
   WE SEE AN UPWARD
   GROWTH TREND IN
   THE MENA REGION
   SHOPPERS ARE INTERESTED
   IN ONLINE STORES
   ACROSS THE WORLD
   BEYOND US, UK AND CHINA.
   

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7. MENA VS. INTERNATIONAL, AVERAGE WEIGHT, 2013, % GROWTH
   AVERAGE WEIGHTS
   BUSINESS TRENDS
   AVERAGE WEIGHT
   1.8KG
   MENA INTERNATIONAL
   MENA INT'l
   MENA INT'l
   1.3KG
   GROWTH
   36% 2%
   

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8. % BY DESTINATION COUNTRY, 2013
   LARGEST MARKETS
   SAUDI ARABIA EGYPT
   UAE
   BUSINESS TRENDS
   38% 28% 10%
   

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9. E-TRENDS
   BUSINESS TRENDS
   PAYMENTS
   RETURNS
   SOCIAL TRENDS
   LAST MILE SOLUTION
   

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10. PAYMENTS WHAT ARE PEOPLE BUYING (SNS)
    ENTERTAINMENT
    BOOKS
    ELECTRONICS APPAREL
    SHOES
    APPAREL
    BEAUTY SUPPLIES BOOKS/BAGS
    

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11. PAYMENTS
    2013, MENA VS. INTERNATIONAL IN USD
    VALUE OF GOODS
    THE AVERAGE VALUE OF
    GOODS PURCHASED IN THE
    MENA WAS $110 IN 2013
    (THIS FIGURE HAS STAYED CONSISTENT
    OVER THE LAST 3 YEARS)
    THE AVERAGE VALUE OF
    GOODS PURCHASED
    INTERNATIONALLY IS $75
    (THE FIGURE HAS DROPPED
    COMPARED TO LAST YEAR)
    

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12. PAYMENTS COD VS. CREDIT CARD PAYMENT 2012, 2013, %
    71%
    2012
    2013
    29%
    74% 26%
    THE MENA ECOMMERCE MARKET IS A COD ONE!
    THE FUTURE? MORE OF THE SAME WITH AN INTERNATIONAL TWIST
    CASH ON DELIVERY (COD) CARD
    

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13. 2012, 2012, 2013 AVERAGE, LOCAL, BEYOND
    PAYMENTS SAUDI BUYERS
    70%
    MENA SHIPMENTS TO KSA:
    TO MAJOR CITIES
    90%
    INTERNATIONAL SHIPMENTS TO KSA:
    TO MAJOR CITIES
    

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14. PAYMENTS
    35% NO CARD
    25% CASH EASIER
    4% OTHERS
    18% PREFERS CASH
    18% NO TRUST IN
    ONLINE PAYMENTS
    WHY SAUDI CUSTOMERS PREFER CASH?
    

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15. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION
    

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16. RETURNS UNDELIVERABLE RETURNS 2011, 2012, 2013, %
    17% 20% 18%
    2011 2012 2013
    TOP REASONS:
    CUSTOMERS
    REFUSED
    THE PACKAGES
    CUSTOMERS ARE
    UNREACHABLE
    

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17. 24%
    21%
    7%
    7%
    2012
    2013
    RETURNS RETURNS BY PAYMENT TYPE
    CASH ON DELIVERY (COD) CARD
    

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18. 1.88 1
    RETURNS AVERAGE # OF DELIVERY ATTEMPTS, 2013, %
    CASH ON DELIVERY (COD) CARD
    AVERAGE NUMBER OF
    DELIVERY ATTEMPTS
    AVERAGE NUMBER OF
    DELIVERIES
    

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19. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION
    

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20. SOCIAL TRENDS
    KSA
    KUWAIT
    UAE
    OTHER
    EGYPT
    INDIA
    QATAR
    BAHRAIN
    GEOGRAPHICAL SHARE OF VOICE ON TWITTER (% BY COUNTRY)
    53%
    12%
    10%
    9%
    5%
    4%
    3%
    3%
    

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21. SOCIAL TRENDS SENTIMENT ON TWITTER AND FACEBOOK
    POSITIVE
    5% 78% 18% 7% 72% 21%
    NEUTRAL
    NEGATIVE
    

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22. SOCIAL TRENDS
    CUSTOMER SERVICE
    CONVERSATIONAL
    MARKETING
    SUSTAINABILITY
    ARAMEX EMPLOYEES
    HR
    NATURE OF POSTS, % BY POST CATEGORY
    58%
    28%
    8%
    2%
    2%
    1%
    78%
    11%
    5%
    3%
    1%
    2%
    

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23. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION
    

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24. OF CUSTOMERS PREFER TO USE THE
    MOBILE APP MY ADDRESS TO
    SCHEDULE THEIR DELIVERY TIMINGS
    AS OPPOSED TO DOING IT VIA
    PHONE WITH THE CALL CENTRE.
    LAST MILE SOLUTION MYADDRESS.ARAMEX.COM - THE MOBILE EFFECT
    30%
    

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25. 100% SAFE
    & SECURE
    AVAILABLE
    24/7
    CHEAPEST
    DELIVERY
    OPTION
    QUICK,
    SIMPLE
    & FUN
    LAST MILE SOLUTION LOCKERS FOR YOUR CONVENIENCE
    NEVER MISS A DELIVERY AGAIN!
    

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26. LAST MILE SOLUTION
    60 600
    150 70
    300g
    0.23l 0.01l
    14g
    LOCKERS FOR YOUR CONVENIENCE
    SUPPORTING SUSTAINABLE DEVELOPMENT
    Source: AGH – Krakow Poland
    COURIER
    AUTOMATED PRIVATE
    LOCKERS
    PARCELS DAILY PER ONE COURIER
    KILOMETERS DAILY PER ONE COURIER
    CO
    ²
    EMISSION PER PARCEL
    FUEL CONSUMPTION PER PARCEL
    

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27. 95%
    LAST MILE SOLUTION
    REDUCTION OF CO
    2
    EMISSION
    AND FUEL CONSUMPTION
    

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28. THANK
    YOU
    

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