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Aramex eTrends in the Middle East 2014

Omar Kassim
March 08, 2016

Aramex eTrends in the Middle East 2014

Aramex eTrends in the Middle East 2014 by Iyad Kamal. Delivered at ArabNet 2014 in Dubai.

Omar Kassim

March 08, 2016
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  1. E-TRENDS
    ARABNET 2014
    IYAD KAMAL
    IYAD KAMAL
    [email protected]
    @IYADKAM

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  2. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION

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  3. THE MIXER
    BUSINESS TRENDS
    MENA VS. INTERNATIONAL
    ECOMMERCE TRENDS
    DATA FROM
    ONLINE RETAILERS
    USING ARAMEX'S
    SHIPPING SERVICES
    SHOP AND SHIP
    ARAMEX’S ONLINE
    SHOPPING DELIVERY
    SERVICE
    E-TRENDS INCLUDE MIXED DATA FROM :

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  4. ECOMMERCE SEASONALITY / SHIPMENT GROWTH
    Q1
    2013
    2012
    2011
    Q2 Q3 Q4
    BUSINESS TRENDS

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  5. 2012, 2013, MENA VS. INTERNATIONAL, %
    20%
    MENA
    100%
    INTERNATIONAL
    MENA INTERNATIONAL
    MENA REGION VS. THE WORLD.
    BUSINESS TRENDS
    SHIPMENTS WITHIN MENA HAVE SEEN 100% GROWTH FROM 2012 TO 2013
    INTERNATIONAL SHIPMENTS HAVE SEEN 20% GROWTH FROM 2012 TO 2013.
    THE ECOMMERCE MARKETPLACE IS STILL FAIRLY
    UNDERDEVELOPED AND THE AMOUNT OF REGIONAL
    ONLINE RETAILERS IS STILL LIMITED
    ECOMMERCE IS
    MORE MATURE

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  6. FUTURE TRENDS
    MENA REGION VS. THE WORLD.
    BUSINESS TRENDS
    MORE INTERNATIONAL
    ECOMMERCE
    COMPANIES ARE
    SELLING TO THIS PART
    OF THE WORLD.
    WE SEE AN UPWARD
    GROWTH TREND IN
    THE MENA REGION
    SHOPPERS ARE INTERESTED
    IN ONLINE STORES
    ACROSS THE WORLD
    BEYOND US, UK AND CHINA.

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  7. MENA VS. INTERNATIONAL, AVERAGE WEIGHT, 2013, % GROWTH
    AVERAGE WEIGHTS
    BUSINESS TRENDS
    AVERAGE WEIGHT
    1.8KG
    MENA INTERNATIONAL
    MENA INT'l
    MENA INT'l
    1.3KG
    GROWTH
    36% 2%

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  8. % BY DESTINATION COUNTRY, 2013
    LARGEST MARKETS
    SAUDI ARABIA EGYPT
    UAE
    BUSINESS TRENDS
    38% 28% 10%

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  9. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION

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  10. PAYMENTS WHAT ARE PEOPLE BUYING (SNS)
    ENTERTAINMENT
    BOOKS
    ELECTRONICS APPAREL
    SHOES
    APPAREL
    BEAUTY SUPPLIES BOOKS/BAGS

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  11. PAYMENTS
    2013, MENA VS. INTERNATIONAL IN USD
    VALUE OF GOODS
    THE AVERAGE VALUE OF
    GOODS PURCHASED IN THE
    MENA WAS $110 IN 2013
    (THIS FIGURE HAS STAYED CONSISTENT
    OVER THE LAST 3 YEARS)
    THE AVERAGE VALUE OF
    GOODS PURCHASED
    INTERNATIONALLY IS $75
    (THE FIGURE HAS DROPPED
    COMPARED TO LAST YEAR)

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  12. PAYMENTS COD VS. CREDIT CARD PAYMENT 2012, 2013, %
    71%
    2012
    2013
    29%
    74% 26%
    THE MENA ECOMMERCE MARKET IS A COD ONE!
    THE FUTURE? MORE OF THE SAME WITH AN INTERNATIONAL TWIST
    CASH ON DELIVERY (COD) CARD

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  13. 2012, 2012, 2013 AVERAGE, LOCAL, BEYOND
    PAYMENTS SAUDI BUYERS
    70%
    MENA SHIPMENTS TO KSA:
    TO MAJOR CITIES
    90%
    INTERNATIONAL SHIPMENTS TO KSA:
    TO MAJOR CITIES

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  14. PAYMENTS
    35% NO CARD
    25% CASH EASIER
    4% OTHERS
    18% PREFERS CASH
    18% NO TRUST IN
    ONLINE PAYMENTS
    WHY SAUDI CUSTOMERS PREFER CASH?

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  15. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION

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  16. RETURNS UNDELIVERABLE RETURNS 2011, 2012, 2013, %
    17% 20% 18%
    2011 2012 2013
    TOP REASONS:
    CUSTOMERS
    REFUSED
    THE PACKAGES
    CUSTOMERS ARE
    UNREACHABLE

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  17. 24%
    21%
    7%
    7%
    2012
    2013
    RETURNS RETURNS BY PAYMENT TYPE
    CASH ON DELIVERY (COD) CARD

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  18. 1.88 1
    RETURNS AVERAGE # OF DELIVERY ATTEMPTS, 2013, %
    CASH ON DELIVERY (COD) CARD
    AVERAGE NUMBER OF
    DELIVERY ATTEMPTS
    AVERAGE NUMBER OF
    DELIVERIES

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  19. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION

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  20. SOCIAL TRENDS
    KSA
    KUWAIT
    UAE
    OTHER
    EGYPT
    INDIA
    QATAR
    BAHRAIN
    GEOGRAPHICAL SHARE OF VOICE ON TWITTER (% BY COUNTRY)
    53%
    12%
    10%
    9%
    5%
    4%
    3%
    3%

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  21. SOCIAL TRENDS SENTIMENT ON TWITTER AND FACEBOOK
    POSITIVE
    5% 78% 18% 7% 72% 21%
    NEUTRAL
    NEGATIVE

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  22. SOCIAL TRENDS
    CUSTOMER SERVICE
    CONVERSATIONAL
    MARKETING
    SUSTAINABILITY
    ARAMEX EMPLOYEES
    HR
    NATURE OF POSTS, % BY POST CATEGORY
    58%
    28%
    8%
    2%
    2%
    1%
    78%
    11%
    5%
    3%
    1%
    2%

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  23. E-TRENDS
    BUSINESS TRENDS
    PAYMENTS
    RETURNS
    SOCIAL TRENDS
    LAST MILE SOLUTION

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  24. OF CUSTOMERS PREFER TO USE THE
    MOBILE APP MY ADDRESS TO
    SCHEDULE THEIR DELIVERY TIMINGS
    AS OPPOSED TO DOING IT VIA
    PHONE WITH THE CALL CENTRE.
    LAST MILE SOLUTION MYADDRESS.ARAMEX.COM - THE MOBILE EFFECT
    30%

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  25. 100% SAFE
    & SECURE
    AVAILABLE
    24/7
    CHEAPEST
    DELIVERY
    OPTION
    QUICK,
    SIMPLE
    & FUN
    LAST MILE SOLUTION LOCKERS FOR YOUR CONVENIENCE
    NEVER MISS A DELIVERY AGAIN!

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  26. LAST MILE SOLUTION
    60 600
    150 70
    300g
    0.23l 0.01l
    14g
    LOCKERS FOR YOUR CONVENIENCE
    SUPPORTING SUSTAINABLE DEVELOPMENT
    Source: AGH – Krakow Poland
    COURIER
    AUTOMATED PRIVATE
    LOCKERS
    PARCELS DAILY PER ONE COURIER
    KILOMETERS DAILY PER ONE COURIER
    CO
    ²
    EMISSION PER PARCEL
    FUEL CONSUMPTION PER PARCEL

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  27. 95%
    LAST MILE SOLUTION
    REDUCTION OF CO
    2
    EMISSION
    AND FUEL CONSUMPTION

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