SEO Blog Optimization Presentation

Transcript

1. Blog Optimization for SEO
2. Summary Blog Update Process Keyword Strategy Items to Optimize HTML Basics Digital Marketing – Blog Optimization | © 70kft.com
3. Login Process - BLOCKED CONTENT - Craft Logins / Accounts All modifications and posts done on test Make no changes in production Push happens every Tuesday, unless requested Digital Marketing – Blog Optimization | © 70kft.com
4. Navigation Digital Marketing – Blog Optimization | © 70kft.com
5. Keyword List Digital Marketing – Blog Optimization | © 70kft.com
6. Keyword List Digital Marketing – Blog Optimization | © 70kft.com
7. Targeted List Digital Marketing Introduction – Lunch & Learn | © 70kft.com Keyword data from Google Webmaster Tools Focus on Keywords that are currently ranking in spots 20-50 with high volume Compile list of targeted keywords and target blog posts Example: Dallas Marketing Agency
8. Optimization - Before Digital Marketing Introduction – Lunch & Learn | © 70kft.com
9. Optimization - After Digital Marketing Introduction – Lunch & Learn | © 70kft.com
10. Items to Optimize Digital Marketing Introduction – Lunch & Learn | © 70kft.com Article Title Meta Title Meta Description Slug Alt Tags <tag>html</tag>
11. Items to Optimize Digital Marketing Introduction – Lunch & Learn | © 70kft.com Have to do this in the code <H1> <H2> <H3> <strong> vs <b> (can use WYSIWYG) Categories Tags
12. Items to Optimize Digital Marketing Introduction – Lunch & Learn | © 70kft.com Anchor text and hyperlinks 2-3 per post
13. “Your job is not to deliver reports. Your job is to effect change.” -John Doherty Distilled Digital Marketing Introduction – Lunch & Learn | © 70kft.com