Digital Marketing Lunch & Learn

Transcript

1. Digital Marketing And Some of Its Magic ❇ Questions Welcome…
2. Discussion Topics Search Engine Optimization [SEO] Pay-Per-Click [PPC] Conversion Optimization Display Media Email Marketing Digital Marketing Introduction – Lunch & Learn | © 70kft.com
3. “Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” -Google a.k.a the goog Digital Marketing Introduction – Lunch & Learn | © 70kft.com
4. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
5. “ SEO: What is all of this… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
6. How do search engines even work? Digital Marketing Introduction – Lunch & Learn | © 70kft.com
7. SEO Keyword Research On Page SEO Title Tags Alt Text Anchor Text Header Tags Off Page SEO Local Listings Social Signals Link Building SEO is s.c..a...l....a.....b......l…….e Digital Marketing Introduction – Lunch & Learn | © 70kft.com
8. Digital Marketing Introduction – Lunch & Learn | © 70kft.com White Hat & Black Hat…
9. Keyword stuffing does not look natural. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
10. Digital Marketing Introduction © 70kft.com SEO: Measuring Success
11. SEO: Not Provided  No, seriously… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
12. SEO: This Guy Digital Marketing Introduction – Lunch & Learn | © 70kft.com
13. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
14. “ PPC: What is all of this… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
15. Pay-Per-Click [PPC] Google AdWords Bing Ads & Yahoo What about Facebook, Twitter, Pinterest… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
16. PPC Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#) Pay-per-click vs Pay-per-impression Digital Marketing Introduction – Lunch & Learn | © 70kft.com
17. PPC Search Network vs Display/Content Network More Display… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
18. PPC: Keyword Research Digital Marketing Introduction – Lunch & Learn | © 70kft.com
19. Key Benefits of PPC Instant results. Scalable results based on budget. You only pay when someone clicks on the ad. PPC advertisers can choose the geographic location for the display of PPC ads. Real-time "Trackability.” Transition into CO… Digital Marketing Introduction – Lunch & Learn | © 70kft.com
20. Landing Pages Digital Marketing Introduction – Lunch & Learn | © 70kft.com
21. Landing Pages Send people to a relevant and targeted page Remove the clutter Keep the initial reading to a minimum Use facts, endorsements, testimonials Understand the 5 second rule Know your call to action Refine constantly Digital Marketing Introduction – Lunch & Learn | © 70kft.com
22. Display Advertising Cost per impression or CPM (1,000) Display Ads vs. Rich Media Digital Marketing Introduction – Lunch & Learn | © 70kft.com
23. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
24. Set goals for your business. They are the building blocks for strategy and direction. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
25. Conversion Optimization …Danny, we’ve heard you say this, and we’ve read your emails, would you please just explain it. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
26. Conversion Optimization “Knowing where users come from, what they do when they're there, why they do it, and how to make that experience better from every source possible - conversion optimization.” -Danny Oncina Digital Marketing Introduction – Lunch & Learn | © 70kft.com
27. Conversion Optimization C = 4m + 3v + 2(i-f) - 2a Wherein: C = Probability of conversion m = Motivation of user (when) v = Clarity of the value proposition (why) i = Incentive to take action f = Friction elements of process a = Anxiety about entering information Digital Marketing Introduction – Lunch & Learn | © 70kft.com
28. Conversion Optimization A/B Testing In a nutshell, A/B testing can be seen as allowing website visitors to vote with their clicks for which content they prefer and will stand the most chance of their proceeding to a defined goal. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
29. Conversion Optimization CO, A/B Testing, Multi Variant Testing allows digital marketers to ensure that visitors are being shown the right offers, content and layout to convert them to sale, registration or the desired action once they arrive at the website. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
30. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
31. Overconfidence Don’t be complacent. Remember that there’s always another percentage point of conversion waiting around the corner to be squeezed out of your customers. Digital Marketing Introduction – Lunch & Learn | © 70kft.com
32. “Your job is not to deliver reports. Your job is to effect change.” -John Doherty Distilled Digital Marketing Introduction – Lunch & Learn | © 70kft.com
33. Digital Marketing Introduction – Lunch & Learn | © 70kft.com Thank You!