Welsh Mobile Showcase 2013 - Geosho presentation

Transcript

1. Paul Sandham Location based content & Mid Wales September 2013
2. Caernarfon
4. 4 © http://www.flickr.com/photos/jbdodane Ulan Bator
5. 5 Lowestoft © http://www.flickr.com/photos/scott1723/
6. 6 We love Maps
7. 7 We make Maps Census Popdots
8. 8 We make Maps Census Dotpops
9. We make Maps
10. We make Maps
11. WELL, HOW DID WE GET HERE?
13. © http://www.flickr.com/photos/practicalowl/
19. © http://www.flickr.com/photos/sondyaustin/
21. User Generated Content
28. 219 clients in 28 countries around the world.
29. We make Apps
30. Apps that are connected http://www.flickr.com/photos/wespeck/
31. Ingredients © http://www.flickr.com/ photos/verzo/
32. Develop a web mapping platform based on established open source technologies; django, PostGIS, mapnik, OpenLayers & others. 1
33. Add a pinch of esri ArcGIS Online power to the platform to spice things up a little. 2
34. Create an API that can securely handle; mobile, web, ebook publishing or bespoke 3rd party applications. 3
35. Deliver and collect meaningful content and data to and from smartphones & other low cost devices. Information that has location at its heart. 4
36. Design, build & sell innovative integrated products for ; tourism, business intelligence, public transport, payments authentication, property sales & entertainment. 5
38. There must be an easier way ?
39. Intolerant
40. Intolerant
41. Why ? •  Removes ongoing usage & licensing costs. •  Reduces constraints on data. management, ownership, file formats, systems design & API’s. •  Dependencies are restricted. •  More flexibility. •  Increases investment opportunities
42. Mid Wales
43. Tourism
44. DTBF Funding Pete Bursnall
45. Visitor connections become critical
46. Visitor connections become critical Helping Tourism Service providers to: •  Differentiate their offer •  Enhance visitor experience •  Increase visit duration •  Increase return visits •  Understand behaviours •  Exploit social media •  Engage local communities, business and amenities.
47. •  Fear of the unknown •  Cost of ownership •  Ability to work offline •  Support for Welsh and other key languages •  Revenue generation options •  Client control of content & publishing •  Ability to deliver content to the web & ebooks •  User feedback and real analytics Visitor connections become critical
49. Bookry Integration
50. How will they use your app?
51. How do you maintain your app?
52. How do you create & update content?
54. IOS & Android Records waypoints, images and features. Ability to record other media Works offline. Upload to Rougeo Platform NOT available to the public Trail Authoring Tools
55. Web Location CMS •  Add •  Narratives •  Features, media and text •  Businesses & promotions •  Choose Mapping Provider •  Multiple format Export •  Multi-Lingual •  Create Trail Bundles •  Analytics on usage •  Publish in real-time
56. Distribution Mobile Apps Tablets e-books Web (Browser) PDF Paper
57. •  IOS & Android – WP8 ? •  Simple to maintain & update •  Single trail – multiple audiences •  Revenue options •  Analytics – measure behaviours •  Works offline •  Map and narrative views •  Share activities on Social Media Rougeo Apps
58. Digital Trail in a day April Aberglaslyn Pass, Beddgelert
59. 3.5 hours on site with NT warden Recording the Trail
60. 4.5 hours in office Authoring the Trail
61. Publish to mobile
62. Questions ?
63. Thank you Diolch paul@geosho.com 6 Bridge Street, Caernarfon, LL55 1AB, Wales, UK
64. 6 4