Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Introduction to Google Analytics for web developers

Paradigma
October 21, 2014
100

Introduction to Google Analytics for web developers

Description of the Google Analytics platform, how the tracking code works, metrics and dimensions, event hits, tests A/B, clientID and user_id

Paradigma

October 21, 2014
Tweet

Transcript

  1. View Slide

  2. View Slide






  3. View Slide





  4. View Slide

  5. View Slide

  6. View Slide





  7. View Slide

  8. <br/>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){<br/>(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),<br/>m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)<br/>})(window,document,'script','//www.google-analytics.com/analytics.js','ga');<br/>ga('create', 'UA-2282690-1', 'paradigmatecnologico.com');<br/>ga('send', 'pageview');<br/>

    View Slide

  9. http://www.google-
    analytics.com/collect?v=1&_v=j20&a=806449001&t=pageview&_s=1&dl=http%3A%2F%2Fwww.paradigmatecnologico.com%
    2F&ul=en-us&de=UTF-8&sd=24-
    bit&sr=1920x1080&vp=1920x199&je=1&fl=13.0%20r0&_u=MAC~&cid=416165610.1399537988&tid=UA-2282690-
    1&z=2140666386

    View Slide

  10. o
    o
    o

    View Slide

  11. View Slide

  12. analytics.js Google Analytics cookies

    View Slide








  13. View Slide





  14. View Slide




  15. View Slide


  16. onclick=”ga(‘send’,’event’,’link’,’pdf’)”>

    View Slide

  17. ga('send', 'pageview', { 'dimension5':
    '=$author?>' });

    View Slide

  18. View Slide

  19. Introduction to Google Analytics - @RubenMartinezS
    ga(function(tracker) { var clientId =
    tracker.get('clientId'); });

    View Slide


  20. ga('create', 'UA-XXXX-Y', {'clientId': '=md5($email)?>' });

    ga('create', 'UA-XXXX-Y');

    View Slide

  21. ga('create', 'UA-XXXX-Y', { 'userId': 'USER_ID' });
    ga('send', 'pageview');

    View Slide

  22. View Slide