Introduction to Google Analytics for web developers

Description of the Google Analytics platform, how the tracking code works, metrics and dimensions, event hits, tests A/B, clientID and user_id

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8. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-2282690-1', 'paradigmatecnologico.com'); ga('send', 'pageview'); </script>
9. http://www.google- analytics.com/collect?v=1&_v=j20&a=806449001&t=pageview&_s=1&dl=http%3A%2F%2Fwww.paradigmatecnologico.com% 2F&ul=en-us&de=UTF-8&sd=24- bit&sr=1920x1080&vp=1920x199&je=1&fl=13.0%20r0&_u=MAC~&cid=416165610.1399537988&tid=UA-2282690- 1&z=2140666386
10. o o o
12. analytics.js Google Analytics cookies
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16. <a href=“/documents/e-book.pdf”> <a href=“/documents/e-book.pdf” onclick=”ga(‘send’,’event’,’link’,’pdf’)”>
17. ga('send', 'pageview', { 'dimension5': '<?=$author?>' });
19. Introduction to Google Analytics - @RubenMartinezS ga(function(tracker) { var clientId = tracker.get('clientId'); });
20. <?if ($isAuthenticatedUser):?> ga('create', 'UA-XXXX-Y', {'clientId': '<?=md5($email)?>' }); <?else:?> ga('create', 'UA-XXXX-Y'); <?endif;?>
21. ga('create', 'UA-XXXX-Y', { 'userId': 'USER_ID' }); ga('send', 'pageview');