How To Navigate Enterprise SEO in 2026

Transcript

1. How To Navigate Enterprise SEO in 2026 Gus Pelogia | guspelogia.com
2. Gus Pelogia | guspelogia.com 14y in SEO From Brazil, based in Ireland Slides on guspelogia.com/hive
3. AI has changed how we do a lot of things in SEO Gus Pelogia | guspelogia.com
4. Gus Pelogia | guspelogia.com Commoditized Differentiated Content Strategy AI Assisted Coding Knowing Internal Systems
5. Gus Pelogia | guspelogia.com Before Now Clicks AI Answers Pure SEO Brand Authority matters more Keywords as a proxy Uncertainty around prompts
6. Product Requirements Gus Pelogia | guspelogia.com Minimum Viable Product Looking for new internal data points Optimize for KRs What I do, still the same
7. How I do it, quite different Talking to Code Gus Pelogia | guspelogia.com 01 Prototyping 02 Using MCPs 03 Vibe-coding 04
8. To sense check my work vs other enterprise SEOs Gus Pelogia | guspelogia.com
9. Linda Hogenes Gus Pelogia | guspelogia.com Anke Probst I surveyed my in-house peers Renee Girard Simone De Palma Harry Clarkson-Bennett Jan Caerels Victor Pan Jarrett Weathersby Emma-Jane Stogdon Unnamed SEOs ?
10. Talking to Code Gus Pelogia | guspelogia.com 01
11. Explorer Pages Gus Pelogia | guspelogia.com Blend between job search and articles
12. I was tasked with the job to improve information gain Gus Pelogia | guspelogia.com
13. Glean SourceGraph Internal MCPs Gus Pelogia | guspelogia.com 01 Do we have a database that tracks how long it takes to hire for specific job titles? 02 03 What API should I use to request salary data? Write a Jira ticket (Task) on [Explorer SEO] project explaining the steps to connect our pages to this service. Include API end point, repo and wiki links. Using AI to check wikis and code
14. Gus Pelogia | guspelogia.com AI helped to find some of these data sources Time to Hire Remote Part-Time Salary Job Openings No Degree
15. Understanding code using natural language Gus Pelogia | guspelogia.com
16. Are SEOs using AI to read code? Gus Pelogia | guspelogia.com
17. Prototyping Gus Pelogia | guspelogia.com 02
18. Pre-AI, we always had to ask a designer to get nice visuals Gus Pelogia | guspelogia.com
19. We still need them to get the real deal, but a conversation starter can be vibe-coded Gus Pelogia | guspelogia.com I replaced my entire team of [whatever] by AI agents 🙄🙄
20. Holiday Cost Calculator Gus Pelogia | guspelogia.com I wanted to create a a web page just the design for for a small tool I I want to build. And it's a it's a travel holiday cost calculator. It should allow fields like flight tickets, hotel, and estimate the cost of a meal per city, which should allow me to put the size of the family. So you can have an overall idea of the cost. And then calculate what is the cost per day. I want something very visual and easy to understand and of writing a long document. I would like just to show this to my company so they can understand what's the vision behind it.
21. Job Comparison Tool Prompt 1 Gus Pelogia | guspelogia.com I'd like a prototype for a tool that compares multiple jobs. I'd like to add fields like: Compensation: base salary, annual bonus, RSU, other payments. Benefits: health insurance, number of days off, parental leave. Work-life balance: remote work, commute time, commute cost, number of remote work days. ⌨
22. Job Comparison Tool Prompt 2 Gus Pelogia | guspelogia.com I'd like it to follow the color pallet of Indeed.com. Please add some more colors to make it more visually appealing. I also need an answer at the end declaring the winner. Add real job examples and numbers instead of "Job A" and " Job B" ⌨
23. Are SEOs using AI to prototype? Gus Pelogia | guspelogia.com
24. Using MCPs Gus Pelogia | guspelogia.com 03
25. Keyword Research, the MCP way Keywords that combine "high paying" + job title Not all “high paying” keywords are relevant. Not every keyword deserves a page Gus Pelogia | guspelogia.com
26. “High Paying” Keywords Prompt 1 Gus Pelogia | guspelogia.com Check SEMRush in USA and look for keywords such as: high paying, top paying, highest paying, always followed by a specific profession or area. Here are some examples: high-paying nursing jobs high-paying pharmacy jobs high-paying psychology jobs high-paying retail jobs Find me every keyword variation that has at least 10 in search volume and return them by group (all "nursing", "retail", "security", etc in one group). Return a table with Group and Total Search Volume. No need to list every single keyword. Use exclusively SEMRush for this. ⌨ Required MCP 01 Examples 02 Output 03
27. 87 keywords 1 line Gus Pelogia | guspelogia.com
28. SERP Scraping Gus Pelogia | guspelogia.com Use DataForSEO to check the top 10 organic results for “high paying” keywords: high paying marketing jobs high paying sales jobs high paying retail jobs I need local rankings for the 10 cities with highest population in the UK. ⌨ Required MCP 01 Examples 02 Output 03
29. Claude Code Results Gus Pelogia | guspelogia.com
30. Are SEOs using MCP servers from SEO tools? Gus Pelogia | guspelogia.com
31. Vibe Coding Gus Pelogia | guspelogia.com 04
32. I've been called scrappy a few times Gus Pelogia | guspelogia.com
33. Someone who is tenacious, spirited, and unwilling to give up, even when facing tough opposition Gus Pelogia | guspelogia.com
34. I was called scrappy when I started vibe coding in 2025 Gus Pelogia | guspelogia.com
35. Related Articles Finder Tag Matching Vibe coding tools Gus Pelogia | guspelogia.com
36. Related Articles Finder Gus Pelogia | guspelogia.com Thousands of articles missing internal links Previously done manually, slow and boring Automate linking with topically related articles
37. Gus Pelogia | guspelogia.com URL Related URL 1 Related URL 2 how-to-pace-yourself-at-work how-to-organize-your-desk how-to-plan-your-day how-to-outline-text-in-powerpoint how-to-rotate-powerpoint-slide how-to-share-powerpoint how-to-organize-your-gmail-inbox how-to-schedule-email-in-gmail how-to-create-an-email-list Related Articles Finder
38. CTA Matching Gus Pelogia | guspelogia.com Articles are about a specific job, but CTAs are generic Articles may related to multiple job titles Map existing list of jobs titles to CTAs inside articles
39. CTA Matching Gus Pelogia | guspelogia.com BEFORE NOW
40. New CTAs, higher CTR Gus Pelogia | guspelogia.com
41. Gus Pelogia | guspelogia.com
42. Are enterprise SEOs vibe-coding? Gus Pelogia | guspelogia.com
43. Enterprise SEO survey deep dive Gus Pelogia | guspelogia.com
44. Gus Pelogia | guspelogia.com AI Mode as default: after 2026
45. Gus Pelogia | guspelogia.com Gemini is the AI of choice
46. Gus Pelogia | guspelogia.com 70% for SEO before AI vs now
47. Slides guspelogia.com/hive Gus Pelogia | guspelogia.com Help me reach 12k linkedin.com/gpelogia