Campixx - Claude Code & MCP Servers: Practical SEO Use Cases

Transcript

1. Claude Code & MCP Servers: Practical SEO Use Cases Gus Pelogia Indeed guspelogia.com | speakerdeck.com/pelogia
2. • 🧓 SEO since 2012 • From 󰎙, in 󰏚 • 🎤 Search Evolution Summit (Cluj, RO) and SMX Advanced (Berlin, DE)
3. MC Who?
4. Model Context Protocol An open-source standard created by Anthropic (aka Claude) that enables AI models to securely connect with external tools
5. In my less-techy words: APIs on LLMs
7. CLAUDE VS CLAUDE CODE Quick checks Large tasks (e.g. Scrape multiple SERPs) Easier to set up Install via Terminal (Mac or Windows) Run on the cloud Run in your machine Run one task at a time Chain multiple calls together
8. INSTALLING CLAUDE CODE Time: ~30s
9. HOW TO SETUP AN MCP SERVER
10. Keyword Research SERP Scraping Crawling Reporting Beyond SEO Tools USE CASES (THAT YOU CAN’T DO DIRECTLY FROM SEO TOOLS UI)
11. EXAMPLE 1 ORGANISE KEYWORD BY GROUP Keyword Research
12. THE CASE Keywords that combine “high paying” + job title Keywords that combine "high paying" + job title Good example (has job title) high paying accounting jobs Bad examples (no job title) high paying jobs in brighton
13. THE PROMPT(S) 1. MCP you need 2. Give examples 3. Explain output 1 2 3
14. THE RESULTS 87 keywords, 1 line
15. EXAMPLE 2 FRESH SERPs BY CITY SERP Scraping
16. THE CASE Keywords that combine “high paying” + job title You need local, fresh results from another location Changing location on Chrome is messy You just need a quick check
17. THE PROMPT(S) 1. MCP you need 2. Locations 1 2
18. THE RESULTS
19. RESULTS OVERVIEW
20. 👌 SE RANKING ALSO DOES IT
21. EXAMPLE 3 SCRAPE SERP FEATURES
22. THE CASE Keywords that combine “high paying” + job title Understand SERPs beyond blue links Compare existing features per country or location Extract content available inside SERP features
23. THE PROMPT(S) 1. Mention MCP you need 2. Locations 3. SERP Feature
25. THE PROMPT(S) 1. MCP you need 2. SERP Feature 1 2
26. THE RESULTS
27. EXAMPLE 4 COMBINE MCPs SERP Scraping
28. THE CASE Keywords that combine “high paying” + job title Scrape the SERPs with DataForSEO Ask Ahrefs, SEMRush or SE Ranking to find you search volume
29. THE PROMPT(S) 1. LLM suggestion 2. The MCP your need next 2 1
30. THE RESULTS
31. EXAMPLE 5 HISTORICAL DATA & DATA VIZ Reporting
32. THE CASE Keywords that combine “high paying” + job title Check percentage of ranking keywords with AIOs Time-consuming and wasteful to do it manually Create beautiful reports, instantly
33. THE PROMPT(S)
34. NUMBER OF AIOs THE DOMAIN RANKS FOR
35. ALL RANKINGS vs AIOs
36. EXAMPLE 6 WEEKLY AI VISIBILITY REPORT Reporting
37. THE CASE Keywords that combine “high paying” + job title Pull your AI visibility instantly Pulling data manually is a time-wasting Copy & paste beautiful reports
38. THE PROMPT(S)
39. THE RESULTS
40. RUN AUTOMATICALLY, SAVE LOCALLY
41. EXAMPLE 7 CRAWL TO FIND ISSUES Crawling
42. THE CASE Keywords that combine “high paying” + job title Run your crawls using Screaming Frog on Claude Desktop Details which elements do you need in your analysis - or ask for an broad overview of website
43. THE PROMPT(S)
44. THE RESULTS - INTENT OF DOMAIN
45. LINKS TO EXTERNAL DOMAINS
46. OPS! CRAWLING OUTSIDE PATH CLAUDE SONNET 4.6
47. THE CASE Keywords that combine “high paying” + job title Connect Staging WordPress > Claude Code > Screaming Frog Give Claude Code Schema Templates, asked SF to verify if Schema is valid
48. ALT TEXT Keywords that combine “high paying” + job title Crawl website and find all images without alt text Create a local page / report showing the problematic images
49. THE CASE Keywords that combine “high paying” + job title Do a Custom Search using SF directly on Claude Code (Desktop UI)
50. FUTURE SF USE CASES* Keywords that combine “high paying” + job title Crawl using Sitemap and List Modes Allow to set up specific configuration directly from Claude *On my wishlist
51. EXAMPLE 8 CRAWL WITHOUT MCPs Crawling
52. THE CASE Keywords that combine “high paying” + job title Claude can fetch pages directly, no need for a crawler Some features are best handled by Python (also written by your LLM)
53. THE CASE In most cases, meant to be update daily
54. THE PROMPT
55. THE PROMPT
56. THE CASE
57. EXAMPLE 9 TALK TO YOUR CODE Beyond SEO Tools
58. THE CASE Keywords that combine “high paying” + job title Companies are deploying MCP servers everywhere They talk to your internal tools, like Slack, Google Suite and more One of my favorite use cases: use natural language to communicate with code
59. THE RESULTS
60. THE RESULTS
61. ON-THE-GO LEARNINGS
62. Always mention the MCP tool you need Claude Code is WAY BETTER than Desktop Keep an eye on usage limits + API costs
63. guspelogia.com/campixx26 Template: SlidesCarnival.com