in a space inundated with organizations with more capital and longer histories, and orchestrate a hosted event in South Florida within just six months of company launch. How I Did It: Healthy Habits Foundation carved its niche by relying on the rich, heartwarming story of its founder- a university student that had grown up in South Florida’s more disadvantaged region, yet become quite a success in her own right. By coding a social media automation AI, and using my content marketing background to target high yielding hashtags to comment, like, follow, and direct message, HHF was able to tell an intricate story of its beginnings to hundreds of people. By designing a catchy website with easily digested copy, HD video, bright colors, and intriguing headers, HHF forced people to accept its youth as innovation. And by introducing an email automation campaign with colorful CTA’s and simple, compelling directives, HHF was able to find several organizations willing to work with them. Results: HHF was able to host an incredible event just under 6 months later for 110+ attendees over the course of two days- giving away hundreds of dollars worth of fresh fruits and veggies, and educating bright, captivated minds.
marketing practices. How I Did It: The company site underwent a massive infrastructure overhaul, including the addition of compelling CTA’s, an A.I. chatbot, riveting landing pages, content grabs, and email automation tools. Then, leveraging the company’s relatively large Twitter following, I composed a series of more than 200 highly targeted Tweets (see more in my article @Twitter, and the Power of Copywriting) designed to drive traffic through a site that was now fitted to convert at the highest possible levels. Results: Spectrumlink enjoyed a 15% total conversion rate (unheard of in the internet service provider industry) and more than 48 high-quality warm leads within just 6 weeks, with additional high quality leads coming in daily.
site from the ground up, designed to secure funding and solidify the restaurant as a leader in the Afro-Caribbean food atmosphere. How I Did It: I created a simple yet captivating site aesthetic, complete with powerful copy and compelling lead capture CTAs, island colors, and stimulating animation. Results: Ilan Flavaz enjoyed a 27% average increase in impressions, and a 19% increase in overall engagement on all digital platforms, driven by clickthrough from the site.
a robust site within 72 hours that could both function as the core platform for ticket buyers to engage with their favorite artists for an upcoming music festival- and provide credibility for a newly launched entertainment company. How I Did It: With headlining acts like DJ Snake, Ludacris, and Juicy J drawing thousands to the Hawaiian islands, this couldn’t be just any site. By studying the websites of some of the nation’s premier entertainment sponsors and combining riveting copy with cutting-edge UI, I transformed the LIP Music Festival and Spectrumlink Entertainment into two of the summer’s biggest success stories. Results: The website functioned as the primary channel for ticket sales and event information, as well as the only destination for non-attendees to stream. Site visits in the month preceding the event numbered in the tens of thousands- and event streaming went off without a hitch.
to replace a clunky and overpriced previous model. How I Did It: In just 96 hours, I built a site from scratch, making full use of my CSS and HTML background. While no content was changed, a completely new lead generation package was introduced and implemented at no extra charge to the client. Results: Sterling Staff now enjoys a modernized, easily customizable site without the hassle of paying thousands a month to a third party for maintenance and upkeep. They truly couldn’t be happier!
awareness and engagement for a young pop star’s brand. How I Did It: Biancalyssa was able to solidify herself as a talent to watch through the effective creation and use of an engaging and aesthetically pleasing website, copy, and social media automation that doubled her following in just 30 days. Additionally, by pinpointing and strategically connecting with DJs and radio stations around the world through strong copywriting, I was able to secure international airplay for the young phenom within just two weeks of signing on. Results: Biancalyssa was able to use the successes cultivated by her SEO website and social growth to become an official ASCAP and BMI member.
of engagement for a national autism study. How I Did It: Through the effective use of social media and powerful copy, First Words became more than a research project- it became a simple, 5-minute way to help change a child’s life forever. Contracted in April of 2018 to boost CTR to the site’s landing page and overall conversion rates, I employed social media and email growth hacking strategies to curate a 74% increase in click throughs, resulting in approximately 10 new screenings a day within just 30 days. Results: Within 90 days, site traffic had increased by almost 900%, and the First Words Project had reached over 1,000 conversions- a far cry from the 67 that had been recorded previously.
virtual assistance firm looking to expand. How I Did It: Astute VA was known for its incredible client work- but its digital footprint was lacking. By introducing a sleek, modern site, complete with stellar copy, automated email funnels, and engaging CTA’s, Astute VA was finally able to share a digital space they could truly be proud of. Results: The company generated double its average monthly revenue for the next two months, and closed leads at more than 70% efficiency- a far cry from the 25% they had grown accustomed to!
Khalifa and brother Chevy Woods to create an independent brand and revenue stream. How I Did It: With over 100K followers on social media already, my client certainly didn’t need any help there. Instead I helped create a brand through a stunning SEO, e-commerce site that showcased the client’s passion for and familiarity with California’s thriving marijuana industry. By offering opportunities for marijuana enthusiasts to meet and “chill” with my client, his fan base grew exponentially, and his brand reached a whole new level. Results: Woods was offered a headlining show on a leading California media network, and a rare opportunity to record live in some of Los Angeles’ most exclusive venues.
brand awareness and secure promotion for Spectrumlink’s recent sponsorship of a premier Los Angeles entertainment venue for NBA All Star Weekend 2018. How I Did It: With just 72 hours to prepare, I opted to leverage the company’s existing digital infrastructure through the introduction of engaging, SEO blog content and the implementation of strong social media marketing efforts in order to scale brand awareness as quickly as possible. Additionally, I curated press releases that were disseminated to daily and weekly publications in the greater Los Angeles area. Results: In the span of just 72 hours, I was able to more than double the engagements this brand received for the entire month of February. Additionally, the brand was effectively promoted without digital or traditional ad buys, a company CRM, or a traditional 3-5 week ramp-up period.
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