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Lean Launchpad Introduction and Kickoff - 12 Weeks Version (Meetup 1 of 12)

Lean Launchpad Introduction and Kickoff - 12 Weeks Version (Meetup 1 of 12)

The slides for the first batch of the Lean Launchpad (LLP) for the Ignition Accelerator Program from Digihub Düsseldorf, Q4 2017. The LLP is the world's premiere pre-accelerator and early-stage startup support program created by the father of the Lean Startup movement, Steve Blank, taught at Stanford, Berkeley and used in hundreds of other universities, F500 companies and startup programs around the world. Booking: you@plusandersen.com

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Vidar Andersen

October 26, 2017
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Transcript

  1. LEAN LAUNCHPAD THE 12W EARLY STAGE
 SUPPORT PROGRAM IGNITE DUS

    OCTOBER 26TH
  2. MEETUP 1

  3. • Vorstellung, Vidar • Vorstellung LLP • Vortrag: "Was wir

    jetzt wissen" • Q&A zum LLP • 5m Präsentationen von den Startups: • 1. Name, was für ein Problem oder Bedarf löst ihr, für wem, und wie löst ihr das? • 2. Was habt ihr bisher gemacht, bzw. geschafft? • 3. Wie sieht euer Business Model, an hand des BMCs, heute aus; was sind Glauben, was sind Fakten? • 4. Was ist der Stand heute, bzw was sind die größten Challenges im Moment? • 5. Was für 5 konkrete To-Dos werdet ihr bis nächstes Meetup erledigt haben? • Q&A / Feedback pro Team • Hausarbeit wird vergeben AGENDA - MEETUP 1
  4. MORE VIDARANDERSEN.COM VIDAR ANDERSEN • STARTUP FOUNDER • EDUCATOR •

    INNOVATION ADVISOR FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES
  5. SOME OF THE STUFF I HAVE FOUNDED FROM COMPANIES TO

    STARTUPS TO CORP TECHNOLOGY BEHIND NDA
  6. PLUSANDERSEN.COM getGauss.com

  7. SOME OF THE PEOPLE I HAVE PITCHED IN PERSON AROUND

    THE WORLD
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  9. SOME OF THE PLACES I HAVE BEEN FEATURED AROUND THE

    WORLD
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  11. SOME OF THE CUSTOMERS I’VE WORKED WITH AROUND THE WORLD

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  13. SOME OF THE INSTITUTIONS I’VE TAUGHT AT AROUND THE WORLD

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  15. CERTIFIED LLP EDUCATOR @ STANFORD

  16. LLP LECTURE QIA UNIVERSITY, IRAN

  17. LEAN LAUNCHPAD THE 12WEEKS 
 EARLY STAGE STARTUP
 SUPPORT PROGRAM

  18. THE LEAN LAUNCHPAD (LLP) OUTSIDE
 WORK MEETUPS MENTORING VIDEO LECTURES


    WRITTEN MATERIAL
 CUSTOMER INTERVIEWS EXPERIENCE-BASED DISCUSSIONS - INSIGHTS ADDITIONAL LECTURES
 ACCOUNTABILITY
 FEEDBACK, PEER REVIEW DURING MEETUPS
 BETWEEN MEETUPS WITH EXPERIENCED
 ENTREPRENEURS
  19. Week 1-2 Business Model Engineering Week 3-4 Customer Development Week

    5-6 Agile Engineering, MVP & Innovation Accounting Week 7 Metrics Week 8-10 Work, work, work Week 11-12 Pitching & Funding
 12 WEEKS OF THEORY & WORK
  20. LLP +4.000 TEAMS WORLD WIDE • STARTED AT STANFORD &

    BERKELEY
 IN 2011 • NATIONAL SCIENCE FOUNDATION’S
 INNOVATION-CORPS • +200 UNIVERSITIES WORLD WIDE • +40 ACCELERATORS / INCUBATORS • FORTUNE 500 CORPORATIONS
  21. The National Science Foundation (NSF) is a United States government

    agency that supports fundamental research and education in all the non-medical fields of science and engineering. They decide which public scientific research projects will get federal funding for commercialisation in the US. BUDGET: $7B ANNUALLY LLP CASE STUDY
  22. NSF's iCORPS accelerator program went from a 18% to a

    +60% funding rate of projects after requiring applicants to take the Lean Launchpad (LLP) program as a prerequisite for applying for funding. LLP CASE STUDY 50X FASTER INNOVATION WITH THE LLP
  23. THE WEEKLY MEETUP 1. Your last concrete 5 todos and

    what you did or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
  24. NO EXCUSES INSIDE THIS ROOM

  25. THE TRUTH IS OUT THERE IT IS NOT INSIDE THIS

    ROOM
  26. OVERVIEW THE LEAN STARTUP THE LEAN STARTUP = BUSINESS MODEL

    GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING & MVP
  27. WHAT WE KNOW NOW

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  31. STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES

  32. A COMPANY IS A PERMANENT ORGANISATION DESIGNED TO EXECUTE A

    REPEATABLE AND SCALABLE BUSINESS MODEL IN A PREDICTABLE AND STABLE ENVIRONMENT
  33. A STARTUP IS 
 A TEMPORARY ORGANISATION DESIGNED TO SEARCH

    FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN AN ENVIRONMENT OF EXTREME UNCERTAINTY
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  41. A STARTUP IS 
 A TEMPORARY ORGANISATION DESIGNED TO SEARCH

    FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN AN ENVIRONMENT OF EXTREME UNCERTAINTY
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  60. COMPANY LIFE-CYCLE SCALABLE
 STARTUP TRANSITION LARGE COMPANY SEARCH BUILD GROW

    • BUSINESS MODEL FOUND • PRODUCT-MARKET FIT • REPEATABLE SALES MODEL • MANAGERS HIRED • CASH-FLOW BREAK-EVEN • PROFITABLE • RAPID SCALE • NEW SENIOR MANAGEMENT • AROUND 150 PEOPLE
  61. SEARCH BUSINESS MODEL GENERATION CUSTOMER DEVELOPMENT AGILE ENGINEERING

  62. EXECUTION LARGE COMPANY

  63. WHAT WE KNOW NOW • STARTUPS ARE NOT SMALLER VERSIONS

    OF LARGER COMPANIES • STARTUP IS TEMPORARY ORG, IN SEARCH OF SCALABLE REPEATABLE BUSINESS MODEL • NO BUSINESS PLAN EVER SURVIVES FIRST CONTACT WITH CUSTOMERS • BUSINESS MODEL CANVAS INSTEAD OF BUSINESS PLANS • CUSTOMER DISCOVERY INSTEAD OF EXECUTION • AGILE ENGINEERING PROCESSES INSTEAD OF WATERFALL • MINIMUM VIABLE PRODUCT INSTEAD OF BETAS • BUILD - MEASURE - LEARN: ITERATION AND SPEED OF THE ESSENCE
  64. www.udacity.com/overview/Course/ep245

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  68. TIME SEARCH PART OFTEN TAKES 1-2 YEARS ⇦ PRE/POST ⇨

    PRODUCT-MARKET FIT Test 1: Is this a problem Test 2: Is this the solution Test 3: Can we sell this solution Test 4: Can we repeat selling the solution Test 5: Can we scale our business
  69. PHASE 1 PHASE 2 PHASE 3 Making 
 something people

    want Marketing 
 something people want Scaling your business 1 2 3 Discovering 
 something people want
  70. PROBLEM SOLUTION TWO STEPS TO CUSTOMER DISCOVERY Are we solving

    a real problem? Who are the customers we are solving it for? Can we find customer who has this problem and would pay us to solve it? Is this the right solution that would actually solve the problem of the customers we found that are ready to pay us for it? STEP 1 STEP 2
  71. PIVOT = SOMETHING CHANGED IN THE BUSINESS MODEL ITERATION =

    INCREMENT OR VARIATION THAT DOESN’T CHANGE BMC PIVOT OR ITERATE?
  72. YOU DO NOT GET TO PIVOT JUST BECAUSE
 IT IS

    HARD!
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  79. CUSTOMER DISCOVERY

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  81. CUSTOMER VALIDATION

  82. WHAT ABOUT DESIGN THINKING

  83. FOUNDER’S PRODUCT VISION BUILD ENTIRE PRODUCT FIND CUSTOMERS FOUNDER’S PRODUCT

    VISION BUILD MVPS ITERATE & PIVOT CUSTOMER NEEDS BUILD MVPS ITERATE & PIVOT 20TH CENTURY TECH STARTUP 21ST CENTURY LEAN STARTUP DESIGN 
 THINKING • Launch-timing driven by Business Plan • Hire Sales Staff Good-Enough Data Launch-timing driven by Customer Validation Hire Sales Staff • Extensive Data • Launch Product • Hire Sales Staff NO BUSINESS MODEL FOCUS BUSINESS MODEL FOCUS
  84. READ THE BOOK

  85. READ THE BOOK

  86. READ THE BOOK

  87. MEET THE TEAMS

  88. • 1. Name, was für ein Problem oder Bedarf löst

    ihr, für wem, und wie löst ihr das? • 2. Was habt ihr bisher gemacht, bzw. geschafft? • 3. Wie sieht euer Business Model, an hand des BMCs, heute aus; was sind Glauben, was sind Fakten? • 4. Was ist der Stand heute, bzw was sind die größten Challenges im Moment? • 5. Was für 5 konkrete To-Dos werdet ihr bis nächstes Meetup erledigt haben?
  89. HOMEWORK

  90. 1. Conduct minimum 15 customer interviews, face to face 2.

    Read first X pages of “startup owner’s Manual” (pdf will be provided) 3. Watch Lesson 3 “Business Models and Customer Development” on Udacity 4. Book a coaching / mentoring slot for the coming week (link will be provided) 5. Update your 5-slide presentation according to your progress NEXT MEETUP NOV 2ND 1800HRS HOMEWORK MEETUP 1
  91. https://classroom.udacity.com/courses/ep245/ SIGN UP TO THE COURSE

  92. 1. Your last concrete 5 todos and what you did

    or didn’t do 
 2. Your results: Number of interviews (and % pass/fail or metrics if applicable) 
 3. What you learn or change in the BMC and why you think so (show BMC here) 4. Your current biggest challenge(s) 
 5. The next 5 CONCRETE things you will have done until next week THE WEEKLY MEETUP THE LEAN LAUNCHPAD 
 5-SLIDE FORMAT
  93. NOW GET OUT OF THE BUILDING

  94. WE HELP 
 YOUR COMPANY 
 GET READY 
 FOR

    TOMORROW TODAY PLUSANDERSEN.COM
  95. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes

    • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets SOME OF OUR CUSTOMERS:
  96. PRE-ACCELERATION ACCELERATION GENERATION EDUCATION SELECTION FINAL DECISION SCALING UP DEALFLOW

    LEARNING JOURNEY LEARNING KEYNOTE KILL YOUR COMPANY INNOVATOR MASTERCLASS INNOVATOR BOOTCAMP LEAN LAUNCHPAD MVP AS 
 A SERVICE INNOVATION OUTPOSTS DEMO DAY PITCHING MASTERCLASS EXPERTS AS A SERVICE MENTORS AS A SERVICE TRAIN THE TRAINER SPINNING OUT +ANDERSEN PROGRAMS AT ALL STAGES
  97. +ANDERSEN 
 & ASSOCIATES INNOVATION & GROWTH THROUGH SCIENCE +

    ENTREPRENEURSHIP LEARN MORE
 PLUSANDERSEN.COM