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What is User Experience?

What is User Experience?

A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

Pradeep Nayar

April 21, 2012
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Transcript

  1. WHAT IS
    USER EXPERIENCE?
    Pradeep Nayar
    Dec 16, 2011

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  2. ABOUT ME
    • User Experience Principal at Tribune Company, Chicago
    • Worked on several websites, web apps, mobile websites,
    iPad/iPhone/Android/Win 7 phone & tablet apps
    • 1999: Graduated with a B.E (Computer Science)
    • 2002: Gradated with a M.S (Computer Science)
    • Worked as a back-end Java developer
    • Moved to front-end (Ajax) development
    • Stumbled upon this thing called “User Experience”.
    • Obsessed about product design, user interfaces and solving problems
    @designonmymind

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  3. TOPICS I WILL COVER...
    • What is USER EXPERIENCE?
    • Core UX principles
    • What is User-Centered Design?
    • Parts of UX
    • Some examples
    • How do you get in to the field of UX?

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  4. WHAT IS
    USER EXPERIENCE?

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  5. UX is the art & science of making
    better products for consumers.

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  6. UX is the art & science of making
    better products for consumers.

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  7. UX is the art & science of making
    better products for consumers.

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  8. UX is the art & science of making
    products, systems or services
    for consumers that are
    usable, useful and enjoyable.

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  9. UX is the art & science of making
    products, systems or services
    for consumers that are
    usable, useful and enjoyable.

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  11. Don Norman
    Coined the word “User Experience” in the 90s

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  13. UX PRINCIPLE #1
    Know your user.

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  14. Developer Consumer
    Business
    Owner

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  15. I have
    an idea!
    Developer Consumer
    Business
    Owner

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  16. Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$

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  17. Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$

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  18. • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$

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  19. Develops
    product
    • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$

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  20. What the
    %&^%!?
    • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$
    Develops
    product

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  21. Who focuses on
    the consumer?
    • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$
    Develops
    product

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  22. • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$
    UX
    Professional
    Develops
    product

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  23. • Consumer needs
    • Bridges consumer needs,
    business goals & technical
    feasibility
    UX
    Professional
    • Code reusability
    • Maintainability
    Gives
    requirements
    Developer Consumer
    Business
    Owner
    • Business goals
    • How to make $$$$
    Develops
    product

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  24. Business
    Goals
    Technical
    Goals
    FIND THE SWEET SPOT
    User
    Goals
    UX

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  25. UCD - USER CENTERED DESIGN
    UCD is the art & science of making
    products around the consumers.

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  26. UX PRINCIPLE #2
    Never assume your user needs.

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  27. Aren’t we consumers too?
    Not Always.

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  29. Aren’t we consumers too?
    You have a vested interest in the product.

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  30. PARTS OF
    USER EXPERIENCE

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  31. {
    UX
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    PARTS OF UX

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  32. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment

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  33. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • Surveys
    • User Interviews
    • Competitive Analysis

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  34. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • Content Inventory
    • Copy writing

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  35. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • Site maps
    • Wireframes
    • User Flows

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  36. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • User Flows
    • Prototypes

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  37. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment • Usability Testing
    • Cognitive walkthrough
    • Heuristic Evaluation

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  38. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • Design Mockups
    • Style Guides

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  39. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment

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  40. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment

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  41. PRODUCT DEVELOPMENT CYCLE
    Discovery
    User Research
    Content
    Strategy
    Information
    Architecture
    Usability
    Engineering
    Visual Design
    Interaction
    Design
    Definition
    Development
    Deployment
    • Site Metrics
    • Surveys
    • User Interviews

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  42. UX
    IN PRACTICE

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  51. HOW DO YOU GET IN TO UX?
    • Consider incorporating UX in your projects.
    • Read about it (Books, Blogs, Podcasts, Videos)
    • Higher education (Masters, Certifications from HFI)

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  52. Questions & Comments
    [email protected]

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  53. Thank You :-)

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