When we talk about observability the most common reaction is "What is this?" But also things like "We just launched an observability initiative but we are still figuring out exactly how to do it" and finally, some organizations already consider observability an integral part of how to design and build products and services. Since the term is still gaining momentum in this talk I demystify what Elastic observability is to us, how we understand it and how to use the Stack for that purpose.