Inspiring the next (cloud) generation of users

Transcript

1. October 16, 2019 Inspiring the Next (Cloud) Generation of Users Product Marketing Summit Boston
2. Dan O’Farrell Sr. Director, Product Marketing IGEL
3. Much of what I have learned in product marketing is basically what I had already learned from my parents as a kid. Allow me to explain …..
4. Understand Your Challenges
5. IGEL: NOT A THIN CLIENT Commodity hardware -vs- Innovative software OS
6. THERE’S A REVOLUTION AT THE EDGE… Apps, desktops and data – any device, anywhere, any vertical
7. MEET THE HYPER-MOBILE USER He demands a high performance, frictionless user experience
8. HYPER-MOBILE USER IT PROFESSIONAL ?? ? Driving security and manageability Unlocking productivity and innovation THE CHALLENGE
9. Understand the World Your Customers Live In
10. KNOW YOUR CUSTOMER
11. TOMORROW’S WORKFORCE PLAYS IN THE CLOUD SHOPS IN THE CLOUD SOCIALIZES IN THE CLOUD EXPECTS TO WORK IN THE CLOUD MILLENIALS 70% by 2025 KNOW THEIR CUSTOMER
12. Tell a Good Story
13. Origin Today Future
14. Origin Stories
15. #ATTICS
16. #ATTICS
17. North America HQ, San Francisco
18. #ATTICS
19. FASTEST GROWING IN EUC REVENUE $100m HW/SW 500k SW Growth 50%+
20. Know and Communicate Your Purpose
21. The IGEL STORY CAPITAL SAVINGS OPERATIONAL SAVINGS ENHANCED SECURITY OPTIMIZED END USER EXPERIENCE
22. for cloud workspaces WHO ARE WE?
23. Don’t Be an Island
24. IGELOS 80+ INTEGRATED TECHNOLOGIES APPS & DESKTOP UNIFIED COMMS ANALYTICS PRINTING SECURITY HARDWARE
25. Play Really Well with Others
28. Be Social
30. Support Your Community
31. WWW.IGELCOMMUNITY.COM “Wow! I can't believe I've been missing all the great content – but I'm happy to have so much to catch up on!”
32. THE IGEL COMMUNITY COMPONENTS q Messaging – Slack q Key Resources – IGELCommunity.com q Tech News q Events q White Papers / Getting Started Guides q Polling q Community Activity § IGELExperts.com q Alliance Partner Integration q Newspaper (coming soon) q Reporting
33. Not a lot of companies can put all their customers in one room and not have a shit storm started. That way the community also tells me IGEL has their stuff together..” Erwin Knapen, BEACON CREDIT UNION “ The IGEL Community has allowed my team and I to learn from other's experiences and ideas and given us a place to share ours. The IGEL staff that contribute to the success of the community is invaluable.” David Prows, BEACON CREDIT UNION “
34. Be Grateful
35. GREAT COMPANIES… PEOPLE PRODUCT PLAN
36. IGEL CULTURE PEERS PARTNERS CUSTOMERS SERVANT HEART DISADVANTAGE YOURSELF TO SERVE
37. THANK YOU