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Inspiring the next (cloud) generation of users

Inspiring the next (cloud) generation of users

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Product Marketing Alliance

December 09, 2020
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  1. October 16, 2019 Inspiring the Next (Cloud) Generation of Users

    Product Marketing Summit Boston
  2. Dan O’Farrell Sr. Director, Product Marketing IGEL

  3. Much of what I have learned in product marketing is

    basically what I had already learned from my parents as a kid. Allow me to explain …..
  4. Understand Your Challenges

  5. IGEL: NOT A THIN CLIENT Commodity hardware -vs- Innovative software

    OS
  6. THERE’S A REVOLUTION AT THE EDGE… Apps, desktops and data

    – any device, anywhere, any vertical
  7. MEET THE HYPER-MOBILE USER He demands a high performance, frictionless

    user experience
  8. HYPER-MOBILE USER IT PROFESSIONAL ?? ? Driving security and manageability

    Unlocking productivity and innovation THE CHALLENGE
  9. Understand the World Your Customers Live In

  10. KNOW YOUR CUSTOMER

  11. TOMORROW’S WORKFORCE PLAYS IN THE CLOUD SHOPS IN THE CLOUD

    SOCIALIZES IN THE CLOUD EXPECTS TO WORK IN THE CLOUD MILLENIALS 70% by 2025 KNOW THEIR CUSTOMER
  12. Tell a Good Story

  13. Origin Today Future

  14. Origin Stories

  15. #ATTICS

  16. #ATTICS

  17. North America HQ, San Francisco

  18. #ATTICS

  19. FASTEST GROWING IN EUC REVENUE $100m HW/SW 500k SW Growth

    50%+
  20. Know and Communicate Your Purpose

  21. The IGEL STORY CAPITAL SAVINGS OPERATIONAL SAVINGS ENHANCED SECURITY OPTIMIZED

    END USER EXPERIENCE
  22. for cloud workspaces WHO ARE WE?

  23. Don’t Be an Island

  24. IGELOS 80+ INTEGRATED TECHNOLOGIES APPS & DESKTOP UNIFIED COMMS ANALYTICS

    PRINTING SECURITY HARDWARE
  25. Play Really Well with Others

  26. None
  27. None
  28. Be Social

  29. None
  30. Support Your Community

  31. WWW.IGELCOMMUNITY.COM “Wow! I can't believe I've been missing all the

    great content – but I'm happy to have so much to catch up on!”
  32. THE IGEL COMMUNITY COMPONENTS q Messaging – Slack q Key

    Resources – IGELCommunity.com q Tech News q Events q White Papers / Getting Started Guides q Polling q Community Activity § IGELExperts.com q Alliance Partner Integration q Newspaper (coming soon) q Reporting
  33. Not a lot of companies can put all their customers

    in one room and not have a shit storm started. That way the community also tells me IGEL has their stuff together..” Erwin Knapen, BEACON CREDIT UNION “ The IGEL Community has allowed my team and I to learn from other's experiences and ideas and given us a place to share ours. The IGEL staff that contribute to the success of the community is invaluable.” David Prows, BEACON CREDIT UNION “
  34. Be Grateful

  35. GREAT COMPANIES… PEOPLE PRODUCT PLAN

  36. IGEL CULTURE PEERS PARTNERS CUSTOMERS SERVANT HEART DISADVANTAGE YOURSELF TO

    SERVE
  37. THANK YOU