business unit to build and provide global network services -(Telia Carrier) Network became part of the global Internet backbone -“By 2001 there was end-to-end coverage from Silicon Valley to Russia Today the network has more than 65,000km of optical fiber in more than 35 countries
o Wholesale services o Connect data centres o Connect global offices o Connect to cloud providers o Connect to the public internet 17+ - B2B products built using our Global Network Primary Use Cases 5/6 - Top global content sites rely on our network - Direct connections to the world’s leading cloud providers 5/5
(Product Offering) Emotional interest (Image & Mind) Coverage Performance Commercial Terms Magnitude Quality Culture Product Positioning is… “The act of designing the product’s offering and image to occupy a distinctive place in the mind of target buyers”
Direct Internet Routes Product Portfolio Our Engineering Staff B2B Service Coverage B2C Footprint and Products A global company Well- connected Breadth of products Experience They cover our market They understand retail markets Provide proof points that support functional interests Create the right perception to support emotional interests PRODUCT POSITIONING BRAND POSITIONING
Technical Standards Certifications Technology Partners B2C Product Technology e.g. 4G, LTE, IoT, 5G Fast network Scalable Compatible Credible They use the best-of-breed Working with the latest technologies Provide proof points that support functional interests Create the right perception to support emotional interests PRODUCT POSITIONING BRAND POSITIONING
Contractual Duration Cost of change requests Configure, Price and Quote B2C Market Share Not the cheapest Consumption Based No long term lock-in Flexible Simple and straightforward pricing They have a lot of customers! Provide proof points that support functional interests Create the right perception to support emotional interests PRODUCT POSITIONING BRAND POSITIONING
positioning o Link functional interests to emotional interests o Find proof points to back-up functional claims o Weave in B2C success where it adds value o Drive perception on Magnitude, Quality and Culture