Product marketing’s influence on the product roadmap

Transcript

1. PRODUCT MARKETING’S INFLUENCE
   ON THE PRODUCT ROADMAP
   Lindsay Boyajian, Sr. Director of Marketing, Conductor
   @LBoyajian
   

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2. WHAT IS A PRODUCT
   ROADMAP?
   @LBoyajian
   

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4. WHY SHARE YOUR
   ROADMAP
   @LBoyajian
   

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5. IMPROVE CUSTOMER
   RELATIONSHIPS
   W H Y S H A R E YO U R R OA D M A P
   @LBoyajian
   

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6. CLOSE NEW DEALS
   W H Y S H A R E YO U R R OA D M A P
   @LBoyajian
   

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7. TRANSPARENCY &
   ALIGNMENT
   W H Y S H A R E YO U R R OA D M A P
   @LBoyajian
   

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8. PRODUCT MARKETING’S
   ROLE IN THE ROADMAP
   @LBoyajian
   

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9. PRODUCT
   PRODUCT
   MARKETING
   CUSTOMER
   SUCCESS
   MARKETING
   An linchpin between
   departments
   SALES
   @LBoyajian
   

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10. PROVIDE INSIGHTS
    FROM THE GET GO
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E
    

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11. State of the
    Field
    

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13. Competitor Name
    • Deal 1: $ Lost
    • Deal 2: $ Lost
    • Deal 3: $ Lost
    

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14. SHAPE THE NARRATIVE
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E
    

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15. Q4 2018 ROADMAP
    Content Measurement-
    Multi-channel Daily
    CONTENT +
    SEO
    SUCCESS
    MODERN SEO
    Keyword Settings
    In-line configuration
    SIMPLICITY
    Result Types
    Universal Results
    Ownership
    Explorer
    Enhancements
    *Target release timeline. Subject to
    Actions Beta
    FlexHub Reporting
    Location Rank Volatility
    Country-Level
    Mobile Reporting
    Search Console
    Analytics
    Categories
    Google for Jobs
    Support
    Subfolder Support
    Closed Beta
    

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16. SALES ENABLEMENT
    & TRAINING
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E
    

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19. CUSTOMER
    COMMUNICATION
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E
    

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20. PRODUCT MARKETING’S ROLE
    IN THE ROADMAP
    M A R K E T & T E A M
    I N S I G H T S
    S A L E S
    E N A B L E M E N T
    S H A P E T H E
    N A R R AT I V E
    C U S TO M E R
    C O M M U N I C AT I O N
    

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21. @LBoyajian
    STAY IN TOUCH
    T H A N K YO U
    FOLLOW @LBOYAJIAN ON
    T WITTER & LINKEDIN.
    

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