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Product marketing’s influence on the product roadmap

Product marketing’s influence on the product roadmap

Product Marketing Alliance
PRO

July 21, 2021
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Transcript

  1. PRODUCT MARKETING’S INFLUENCE
    ON THE PRODUCT ROADMAP
    Lindsay Boyajian, Sr. Director of Marketing, Conductor
    @LBoyajian

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  2. WHAT IS A PRODUCT
    ROADMAP?
    @LBoyajian

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  4. WHY SHARE YOUR
    ROADMAP
    @LBoyajian

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  5. IMPROVE CUSTOMER
    RELATIONSHIPS
    W H Y S H A R E YO U R R OA D M A P
    @LBoyajian

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  6. CLOSE NEW DEALS
    W H Y S H A R E YO U R R OA D M A P
    @LBoyajian

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  7. TRANSPARENCY &
    ALIGNMENT
    W H Y S H A R E YO U R R OA D M A P
    @LBoyajian

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  8. PRODUCT MARKETING’S
    ROLE IN THE ROADMAP
    @LBoyajian

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  9. PRODUCT
    PRODUCT
    MARKETING
    CUSTOMER
    SUCCESS
    MARKETING
    An linchpin between
    departments
    SALES
    @LBoyajian

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  10. PROVIDE INSIGHTS
    FROM THE GET GO
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E

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  11. State of the
    Field

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  13. Competitor Name
    • Deal 1: $ Lost
    • Deal 2: $ Lost
    • Deal 3: $ Lost

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  14. SHAPE THE NARRATIVE
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E

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  15. Q4 2018 ROADMAP
    Content Measurement-
    Multi-channel Daily
    CONTENT +
    SEO
    SUCCESS
    MODERN SEO
    Keyword Settings
    In-line configuration
    SIMPLICITY
    Result Types
    Universal Results
    Ownership
    Explorer
    Enhancements
    *Target release timeline. Subject to
    Actions Beta
    FlexHub Reporting
    Location Rank Volatility
    Country-Level
    Mobile Reporting
    Search Console
    Analytics
    Categories
    Google for Jobs
    Support
    Subfolder Support
    Closed Beta

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  16. SALES ENABLEMENT
    & TRAINING
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E

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  19. CUSTOMER
    COMMUNICATION
    @LBoyajian
    P R O D U C T M A R K E T I N G ’ S R O L E

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  20. PRODUCT MARKETING’S ROLE
    IN THE ROADMAP
    M A R K E T & T E A M
    I N S I G H T S
    S A L E S
    E N A B L E M E N T
    S H A P E T H E
    N A R R AT I V E
    C U S TO M E R
    C O M M U N I C AT I O N

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  21. @LBoyajian
    STAY IN TOUCH
    T H A N K YO U
    FOLLOW @LBOYAJIAN ON
    T WITTER & LINKEDIN.

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