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Product marketing’s influence on the product roadmap

Product marketing’s influence on the product roadmap

Transcript

  1. PRODUCT MARKETING’S INFLUENCE ON THE PRODUCT ROADMAP Lindsay Boyajian, Sr.

    Director of Marketing, Conductor @LBoyajian
  2. WHAT IS A PRODUCT ROADMAP? @LBoyajian

  3. None
  4. WHY SHARE YOUR ROADMAP @LBoyajian

  5. IMPROVE CUSTOMER RELATIONSHIPS W H Y S H A R

    E YO U R R OA D M A P @LBoyajian
  6. CLOSE NEW DEALS W H Y S H A R

    E YO U R R OA D M A P @LBoyajian
  7. TRANSPARENCY & ALIGNMENT W H Y S H A R

    E YO U R R OA D M A P @LBoyajian
  8. PRODUCT MARKETING’S ROLE IN THE ROADMAP @LBoyajian

  9. PRODUCT PRODUCT MARKETING CUSTOMER SUCCESS MARKETING An linchpin between departments

    SALES @LBoyajian
  10. PROVIDE INSIGHTS FROM THE GET GO @LBoyajian P R O

    D U C T M A R K E T I N G ’ S R O L E
  11. State of the Field

  12. None
  13. Competitor Name • Deal 1: $ Lost • Deal 2:

    $ Lost • Deal 3: $ Lost
  14. SHAPE THE NARRATIVE @LBoyajian P R O D U C

    T M A R K E T I N G ’ S R O L E
  15. Q4 2018 ROADMAP Content Measurement- Multi-channel Daily CONTENT + SEO

    SUCCESS MODERN SEO Keyword Settings In-line configuration SIMPLICITY Result Types Universal Results Ownership Explorer Enhancements *Target release timeline. Subject to Actions Beta FlexHub Reporting Location Rank Volatility Country-Level Mobile Reporting Search Console Analytics Categories Google for Jobs Support Subfolder Support Closed Beta
  16. SALES ENABLEMENT & TRAINING @LBoyajian P R O D U

    C T M A R K E T I N G ’ S R O L E
  17. None
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  19. CUSTOMER COMMUNICATION @LBoyajian P R O D U C T

    M A R K E T I N G ’ S R O L E
  20. PRODUCT MARKETING’S ROLE IN THE ROADMAP M A R K

    E T & T E A M I N S I G H T S S A L E S E N A B L E M E N T S H A P E T H E N A R R AT I V E C U S TO M E R C O M M U N I C AT I O N
  21. @LBoyajian STAY IN TOUCH T H A N K YO

    U FOLLOW @LBOYAJIAN ON T WITTER & LINKEDIN.