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How to build products that meet customer needs

How to build products that meet customer needs

Transcript

  1. Building products with the customer in mind Adam Weigand, Sr.

    Product Marketing Manager
  2. Uber’s Global Marketplace 100M Monthly active platform users 4M+ Active

    earners globally 26B Miles traveled on Uber in 2018 7B+ Trips annual run-rate 700 Cities across 65 countries on 6 continents #87 On Interbrand’s 100 best global brands
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  4. Who are our customers?

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  6. We are left-brained and right-brained We are the voice of

    the user to product, and the voice of the product to users We build for business impact and scale Uber PMM Values
  7. Who is it for? Uber Product Marketing Approach What value

    does it deliver? How will users discover it? INSIGHTS & DEFINITION GO TO MARKET STRATEGY How to Drive Adoption? LAUNCH GROW PRD PLAYBOOK IDEA
  8. Describes the motivations, sentiment, or behavior behind an observation. Behavioral

    Describes an observation, fact, sentiment, or statistic at the market (rather than individual) level. Market Describes reactions to a specific screen, app, or interface. Usability What is an insight at Uber?
  9. 6 ways to build with the customer in mind

  10. Develop and socialize a study guide

  11. Describes the motivations, sentiment, or behavior behind an observation. Methodologies

    Team Recruitment Logistics Describes the motivations, sentiment, or behavior behind an observation. Objectives Describes the motivations, sentiment, or behavior behind an observation. Themes
  12. Make insight gathering interactive

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  15. Measure twice, cut once

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  17. Build a knowledge base

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  19. Lead a design sprint

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  21. Test, learn, refine, measure

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  23. Make insight gathering interactive Develop and socialize a study guide

    Measure twice, cut once 6 ways to build with the customer in mind Lead a design sprint Build a knowledge base Test, learn, refine, measure
  24. Thank you. aweigand@uber.com, or connect on LinkedIn