Product marketing into your company goals

Transcript

1. Product Marketing into your company goals Belen Caeiro, Babbel

2. Product Marketing in your company goals Belen Caeiro, Director Product

   Marketing @belsCT

3. What's Babbel? 3

4. None

5. We get you conversational Made by linguist experts

6. 6

7. 7 We all want to be understood

8. Product Marketing evolution 8

9. 9 Babbel features not being leveraged to convince the user

   A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected

10. 10 A new PMM team

11. 11 Connecting Product teams to their business impact. Make Product

    DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM

12. 12 Be a team player, add value. 1. Identify the

    unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them

13. 13 Connect Product teams to their marketing impact:

14. 14 Connect Product teams to their marketing impact: Current New

15. 15 Make Product DREAM, and show the path

16. 16 Make Product DREAM, and show the path Apple Homepod

    Spotify Playlists Grammarly

17. 17 Criteria for Marketable Feature & Product Story

18. 18 Where did it take us? Company OKR 3 :

    deliver 2 high-impact product campaigns

19. 19 Social Media Magazine Article CRM- Email Where did it

    take us?

20. 20 What was hard about it?

21. 21 What was hard about it? We traded SPEED for

    PARTNERSHIP

22. 22 What was hard about it? We traded SPEED for

    PARTNERSHIP Reliability by adding value takes more WORK

23. Thank you! 23