Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product marketing into your company goals
Search
Product Marketing Alliance
PRO
June 09, 2021
Education
0
610
Product marketing into your company goals
Product Marketing Alliance
PRO
June 09, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
370
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
920
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
810
Journey from local B2C to global B2B
productmarketing
PRO
0
440
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
320
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
520
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
560
How to build products that meet customer needs
productmarketing
PRO
0
980
Value propositions that sell
productmarketing
PRO
1
1k
Other Decks in Education
See All in Education
The Task is not the End: The Role of Task Repetition and Sequencing In Language Teaching
uranoken
0
320
Multimodal Interaction - Lecture 3 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.5k
A Chatbot is Not a Search Engine (it's more like a roleplaying game)
dsalo
0
180
MySmartSTEAM2425
cbtlibrary
0
130
Travel Japanese - Dining at Restaurants:Part 1
27th
PRO
1
100
Adobe Express
matleenalaakso
1
7.8k
The Prison Industrial Complex by Billy Dee
oripsolob
0
810
ThingLink
matleenalaakso
28
3.9k
Ch4_-_Cours_1.pdf
bernhardsvt
0
180
Carving the Way to Ruby Engineering
koic
3
820
Info Session MSc Computer Science & MSc Applied Informatics
signer
PRO
0
130
Военный урбанизм Краснофлотского района г. Хабаровск
pnuslide
0
110
Featured
See All Featured
Into the Great Unknown - MozCon
thekraken
35
1.7k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
12k
It's Worth the Effort
3n
184
28k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.7k
Practical Orchestrator
shlominoach
186
10k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
Designing on Purpose - Digital PM Summit 2013
jponch
117
7.1k
The Cult of Friendly URLs
andyhume
78
6.2k
Facilitating Awesome Meetings
lara
53
6.3k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
49
2.3k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
6
590
Transcript
Product Marketing into your company goals Belen Caeiro, Babbel
Product Marketing in your company goals Belen Caeiro, Director Product
Marketing @belsCT
What's Babbel? 3
None
We get you conversational Made by linguist experts
6
7 We all want to be understood
Product Marketing evolution 8
9 Babbel features not being leveraged to convince the user
A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10 A new PMM team
11 Connecting Product teams to their business impact. Make Product
DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12 Be a team player, add value. 1. Identify the
unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13 Connect Product teams to their marketing impact:
14 Connect Product teams to their marketing impact: Current New
15 Make Product DREAM, and show the path
16 Make Product DREAM, and show the path Apple Homepod
Spotify Playlists Grammarly
17 Criteria for Marketable Feature & Product Story
18 Where did it take us? Company OKR 3 :
deliver 2 high-impact product campaigns
19 Social Media Magazine Article CRM- Email Where did it
take us?
20 What was hard about it?
21 What was hard about it? We traded SPEED for
PARTNERSHIP
22 What was hard about it? We traded SPEED for
PARTNERSHIP Reliability by adding value takes more WORK
Thank you! 23