Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product marketing into your company goals
Search
Product Marketing Alliance
PRO
June 09, 2021
Education
0
610
Product marketing into your company goals
Product Marketing Alliance
PRO
June 09, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
380
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
920
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
810
Journey from local B2C to global B2B
productmarketing
PRO
0
440
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
330
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
520
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
570
How to build products that meet customer needs
productmarketing
PRO
0
980
Value propositions that sell
productmarketing
PRO
1
1k
Other Decks in Education
See All in Education
Padlet opetuksessa
matleenalaakso
4
13k
プログラミング基礎#4(名古屋造形大学)
yusk1450
PRO
0
130
保育士チームが実践している連続的な観察と多面的な観察を共有するための振り返り / Reflection to share “continuous and multifaceted observations” as practiced by a team of childcare professionals
psj59129
0
3.6k
Поступай в ТОГУ 2025
pnuslide
0
24k
OCIでインスタンス構築してみた所感
masakiokuda
0
160
【みんなのコード】文科省生成AIガイドラインVer.2.0 入門編
codeforeveryone
0
130
ハワイアン航空 ステータスへの道 #HAairstudy
maroon1st
0
120
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
signer
PRO
0
2.7k
書を持って、自転車で町へ出よう
yuritaco
0
150
ニュースメディアにおける生成 AI の活用と開発 / UTokyo Lecture Business Introduction
upura
0
250
プロダクト部門のマネージャー全員でマネジメントポリシーを宣言した記録_-_EMConf_JP_2025.2.27.pdf
stanby_inc
1
790
JAWS-UGを通じてアウトプット活動を楽しんでみませんか? #jawsug_tochigi
masakiokuda
0
280
Featured
See All Featured
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
13
1k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
129
19k
The World Runs on Bad Software
bkeepers
PRO
67
11k
Music & Morning Musume
bryan
46
6.4k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
21
2.5k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Facilitating Awesome Meetings
lara
53
6.3k
GraphQLとの向き合い方2022年版
quramy
44
14k
Building Your Own Lightsaber
phodgson
104
6.3k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
44
7.1k
Navigating Team Friction
lara
183
15k
BBQ
matthewcrist
87
9.5k
Transcript
Product Marketing into your company goals Belen Caeiro, Babbel
Product Marketing in your company goals Belen Caeiro, Director Product
Marketing @belsCT
What's Babbel? 3
None
We get you conversational Made by linguist experts
6
7 We all want to be understood
Product Marketing evolution 8
9 Babbel features not being leveraged to convince the user
A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10 A new PMM team
11 Connecting Product teams to their business impact. Make Product
DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12 Be a team player, add value. 1. Identify the
unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13 Connect Product teams to their marketing impact:
14 Connect Product teams to their marketing impact: Current New
15 Make Product DREAM, and show the path
16 Make Product DREAM, and show the path Apple Homepod
Spotify Playlists Grammarly
17 Criteria for Marketable Feature & Product Story
18 Where did it take us? Company OKR 3 :
deliver 2 high-impact product campaigns
19 Social Media Magazine Article CRM- Email Where did it
take us?
20 What was hard about it?
21 What was hard about it? We traded SPEED for
PARTNERSHIP
22 What was hard about it? We traded SPEED for
PARTNERSHIP Reliability by adding value takes more WORK
Thank you! 23