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Product marketing into your company goals

Product marketing into your company goals

Transcript

  1. Product Marketing into your company goals Belen Caeiro, Babbel

  2. Product Marketing in your company goals Belen Caeiro, Director Product

    Marketing @belsCT
  3. What's Babbel? 3

  4. None
  5. We get you conversational Made by linguist experts

  6. 6

  7. 7 We all want to be understood

  8. Product Marketing evolution 8

  9. 9 Babbel features not being leveraged to convince the user

    A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
  10. 10 A new PMM team

  11. 11 Connecting Product teams to their business impact. Make Product

    DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
  12. 12 Be a team player, add value. 1. Identify the

    unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
  13. 13 Connect Product teams to their marketing impact:

  14. 14 Connect Product teams to their marketing impact: Current New

  15. 15 Make Product DREAM, and show the path

  16. 16 Make Product DREAM, and show the path Apple Homepod

    Spotify Playlists Grammarly
  17. 17 Criteria for Marketable Feature & Product Story

  18. 18 Where did it take us? Company OKR 3 :

    deliver 2 high-impact product campaigns
  19. 19 Social Media Magazine Article CRM- Email Where did it

    take us?
  20. 20 What was hard about it?

  21. 21 What was hard about it? We traded SPEED for

    PARTNERSHIP
  22. 22 What was hard about it? We traded SPEED for

    PARTNERSHIP Reliability by adding value takes more WORK
  23. Thank you! 23