Product marketing into your company goals

Transcript

1. Product Marketing into your company goals Belen Caeiro, Babbel
2. Product Marketing in your company goals Belen Caeiro, Director Product Marketing @belsCT
3. What's Babbel? 3
5. We get you conversational Made by linguist experts
7. 7 We all want to be understood
8. Product Marketing evolution 8
9. 9 Babbel features not being leveraged to convince the user A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10. 10 A new PMM team
11. 11 Connecting Product teams to their business impact. Make Product DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12. 12 Be a team player, add value. 1. Identify the unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13. 13 Connect Product teams to their marketing impact:
14. 14 Connect Product teams to their marketing impact: Current New
15. 15 Make Product DREAM, and show the path
16. 16 Make Product DREAM, and show the path Apple Homepod Spotify Playlists Grammarly
17. 17 Criteria for Marketable Feature & Product Story
18. 18 Where did it take us? Company OKR 3 : deliver 2 high-impact product campaigns
19. 19 Social Media Magazine Article CRM- Email Where did it take us?
20. 20 What was hard about it?
21. 21 What was hard about it? We traded SPEED for PARTNERSHIP
22. 22 What was hard about it? We traded SPEED for PARTNERSHIP Reliability by adding value takes more WORK
23. Thank you! 23