Driving app growth

By engaging people with your app and allowing them to share content with each other you can reach even more people and drive the growth of your app organically. This presentation covers three different ways of sharing links to your app, how they differ and work technically. It covers regular links, app links and dynamic links from Firebase

Transcript

1. DRIVING APP GROWTH @petertornhult
2. SOCIAL SHARING
3. SOCIAL SHARING Links
4. SOCIAL SHARING Links App links
5. SOCIAL SHARING Links App links Dynamic links
6. DRIVING APP GROWTH @petertornhult
7. SOCIAL SHARING Links App links Dynamic links App indexing
8. PETER TÖRNHULT @petertornhult medium.com/@peter.tornhult
10. BEST BLOODY MARY
13. HOW DO I GET PEOPLE TO FIND MY APP ?
14. SHARE A LINK
17. https://developer.android.com/training/sharing/send.html
18. https://developer.android.com/training/sharing/send.html
20. =>
25. REALITY CHECK @petertornhult
26. REALITY CHECK Share feature hidden @petertornhult
27. REALITY CHECK Share feature hidden Incentive to share ? @petertornhult
28. REALITY CHECK Share feature hidden Incentive to share ? Did app installs improve ? @petertornhult
29. REALITY CHECK Share feature hidden Incentive to share ? Did app installs improve ? @petertornhult
30. BACK TO THE DRAWING BOARD @petertornhult
31. SHARE Places & Ratings HHCIB
32. APP LINKS @petertornhult
33. APP LINK IS APP INSTALLED ? Open Mobile app YES
34. APP LINK IS APP INSTALLED ? Open Mobile app Open Web page YES NO
35. OPEN WEB APP LINK Desktop
36. OPEN WEB APP LINK OPEN WEB iOS Desktop
37. OPEN WEB APP LINK OPEN APP Or WEB OPEN WEB iOS Android Desktop
38. REQUIREMENTS
39. REQUIREMENTS Webpage
40. REQUIREMENTS Webpage Navigation https://{host}/ ==
41. REQUIREMENTS Webpage Navigation https://{host}/{place} ==
42. REQUIREMENTS Webpage Navigation https://{host}/{place}/{rating} ==
43. REQUIREMENTS Webpage Navigation Publish
44. REQUIREMENTS Webpage Navigation Publish (HTTPS / SSL)
45. APP LINKS ASSISTANT
53. CONFLICTING FILTERS https://my.web.page/ https://my.web.page/{place-key} https://my.web.page/{place-key}/{rating-key} android:order
54. HANDLE INCOMING LINKS
57. https://issuetracker.google.com/issues/140375134
61. SHARE FROM APP
62. IT’S A LINK...
63. MISSING PIECES TITLE DESCRIPTION IMAGE @petertornhult
64. UNFURLING
65. UNFURLING oEmbed
66. UNFURLING oEmbed Twitter Cards
67. UNFURLING oEmbed Twitter Cards Facebook’s Open Graph
68. UNFURLING oEmbed Twitter Cards Facebook’s Open Graph HTML Meta
69. UNFURLING oEmbed Twitter Cards Facebook’s Open Graph HTML Meta
70. REACT + UNFURLING Static HTML Client side rendering ========== How to update headers?
71. oEmbed
72. Twitter Cards, OG, HTML Meta react-helmet
73. NO CHANGE ?
74. SERVER SIDE RENDERING
75. SERVER SIDE RENDERING React SSR
76. SERVER SIDE RENDERING React SSR HACK IT !!!
77. THE HACK https://bestbloodymary.codeunlimited.se/ratings/-KZYjz2AUISbI99gVzV9/- LoFW2YLMya40uYFdos5?t=Restaurang+Kvarnen&d=Nothing+fancy%2C+bu t+a+geniune+good+bloody+mary.+&r=4&i=https%3A%2F%2Ffirebasestora ge.googleapis.com%2Fv0%2Fb%2Fbloodymaryguide.appspot.com%2Fo% 2Fratings%252F-LoFW2YLMya40uYFdos5%252Fthumb.png%3Falt%3Dm edia%26token%3D58c5e5b4-5a71-4555-a64a-45abc2f3af19
79. https://searchenginejournal.com/ google-is-testing-search-results- without-urls
80. BIT.LY ?
81. NOW WHAT ? @petertornhult
82. NOW WHAT ? IMPROVE WEBSITE META @petertornhult
83. NOW WHAT ? IMPROVE WEBSITE META SHORTEN LINKS ? @petertornhult
84. @petertornhult NOW WHAT ? IMPROVE WEBSITE META SHORTEN LINKS ? PROMPT USERS TO INSTALL APP ?
85. DYNAMIC LINKS @petertornhult
86. APP LINK IS APP INSTALLED ? Open Mobile app Open Web page YES NO
87. DYNAMIC LINK IS APP INSTALLED ? Mobile app YES
88. NO DYNAMIC LINK IS APP INSTALLED ? Mobile app Install app YES
89. OPEN NO DYNAMIC LINK IS APP INSTALLED ? Mobile app Install app YES Mobile app
90. NO OPEN NO DYNAMIC LINK IS APP INSTALLED ? Mobile app Install app YES Web page Mobile app
91. DYNAMIC LINKS IN FIREBASE CONSOLE
93. CREATE DYNAMIC LINK MANUALLY
101. MANUAL DYNAMIC LINKS https://bestbloodymary.page.link/app
102. MANUAL DYNAMIC LINKS Editable https://bestbloodymary.page.link/app
103. MANUAL DYNAMIC LINKS Editable Analytics https://bestbloodymary.page.link/app
104. MANUAL DYNAMIC LINKS Editable Analytics Security https://bestbloodymary.page.link/app
106. Title
107. Title Description
108. Title Description Image
109. DYNAMIC - DYNAMIC LINKS
110. 1. ADD FIREBASE 2. GRADLE DEPENDENCIES implementation 'com.google.firebase:firebase-dynamic-links:19.0.0' implementation 'com.google.firebase:firebase-analytics:17.2.0' 3. Use domain (added in Firebase Console)
111. SHORT DYNAMIC LINKS VS LONG DYNAMIC LINKS
117. SETUP LOOKS LIKE APP LINK ? Android 6.0 / API 23
118. NAVIGATION COMPONENTS @petertornhult
122. DYNAMIC LINKS NAVIGATION COMPONENTS
126. NAVIGATION COMPONENTS @petertornhult
127. NEXT
128. NEXT APP INDEXING
129. NEXT APP INDEXING INSTANT APPS
130. NEXT APP INDEXING INSTANT APPS POLISH
131. NEXT APP INDEXING INSTANT APPS POLISH TRACKING
132. RECAP
133. APP LINKS
134. APP LINKS Manifest: intent-filter
135. APP LINKS Manifest: intent-filter .well-known/assetlinks.json
136. APP LINKS Manifest: intent-filter .well-known/assetlinks.json Handle URL in app
137. APP LINKS Manifest: intent-filter .well-known/assetlinks.json Handle URL in app (Share the link)
138. APP LINKS Manifest: intent-filter .well-known/assetlinks.json Handle URL in app (Share the link) Test and verify
139. DYNAMIC LINKS
140. DYNAMIC LINKS Setup a domain
141. DYNAMIC LINKS Setup a domain Create manually
142. DYNAMIC LINKS Setup a domain Create manually Create from code (Short vs Long)
143. DYNAMIC LINKS Setup a domain Create manually Create from code (Short vs Long) Handle links
144. DYNAMIC LINKS Setup a domain Create manually Create from code (Short vs Long) Handle links (Share the link)
145. DYNAMIC LINKS Setup a domain Create manually Create from code (Short vs Long) Handle links (Share the link) Test and verify
146. DYNAMIC LINKS Setup a domain Create manually Create from code (Short vs Long) Handle links (Share the link) Test and verify https://www.youtube.com/watch?v=zra2DCd0DnY
147. NAVIGATION COMPONENTS
148. NAVIGATION COMPONENTS Design overview
149. NAVIGATION COMPONENTS Design overview Simple XML
150. NAVIGATION COMPONENTS Design overview Simple XML Typed arguments
151. NAVIGATION COMPONENTS Design overview Simple XML Typed arguments Directions / Destinations
152. NAVIGATION COMPONENTS Design overview Simple XML Typed arguments Directions / Destinations Deep links
153. QUESTIONS ? @petertornhult
154. THANK YOU PETER TÖRNHULT @petertornhult medium.com/@peter.tornhult