Web To Go, Part 1

Presentation about mobile trends and technologies delivered to Greater Seattle NetSquared (Nov 15, 2011), a Meetup group of non-profits and tech volunteers.

Transcript

1. Do I need a mobile website?
2. You Already Have One There IS only ONE web. It’s just tall and small from a mobile device. 12:34PM
3. You Already Have One There IS only ONE web. It’s just tall and small from a mobile device. 12:34PM or even smaller
4. 120M 40M 80M 03/10 09/10 03/11 09/11 Apple RIM Microsoft Others Android US Phone Platform Install Base comScore, November 2011
5. 240M 40M 80M 120M 160M 200M 03/10 09/10 03/11 09/11 Apple RIM Microsoft Others Android NOT smartphones The Whole Story
6. 240M 40M 80M 120M 160M 200M 03/10 09/10 03/11 09/11 Apple RIM Microsoft Others Android NOT smartphones Everyone Else
7. Should I make and app instead?
8. 33% of Time Spent on Mobile is Within a Web Browser Nielsen Smartphone Analytics, June 2011 HUNDREDS OF THOUSANDS OF APPS BROWSER People spend a LOT of mobile time in the browser.
9. 43% of Time Spent in Apps is Within Just the 10 Most Popular Nielsen Smartphone Analytics, June 2011 BROWSER ALL OTHER APPS TOP 10 APPS Despite BILLIONS of app installs, the browser STILL competes.
10. "The first thing we say to clients who say they want an app is 'are you sure?'" says Colin McCaffrey, from mobile technology firm 2ergo $36,719 hybrid app $24,479 mobile web $32,639 native app “simple app” BBC.co.uk 04/07/2011
11. So, why bother?
12. 79% of Large Online Advertisers Do Not Have a Mobile Optimized Website http://thinkwithgoogle.com/insights/featured/understanding-mobile-users/
13. Most Young Adults in U.S. Now Own Smartphones Nielsen, http://bits.blogs.nytimes.com/2011/11/03/
14. Cisco Connected World Technology Report http://www.cisco.com/en/US/netsol/ns1120
15. “We’ve just seen the beginning of the connected society” Networked Society 'On the Brink', http://youtu.be/R7cuatm_bqw Native v Hybrid v Web, Brian Fling http://speakerdeck.com/u/fling/p/native-v-hybrid-v-web 2010 2000 1990 1980 1970 mainframe pc mobility 2020 ubiquity 3G 2.5G 2G 1G 4G | LTE IPv4 IPv6 feature candybar brick smartphone web 2.0 dot.com academia computing network protocol devices web HTML5
16. One Internet. There’s time. Simplify. 1 2 3