Speaker: Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.
Grandy currently serves as the Senior Director at Best Buy’s Seattle Technology Development Center, where she leads the mobile apps team. Prior to Best Buy, Grandy was the SVP, Digital Media Product and Development for Discovery Communications, where she led the teams responsible for delivering the companies owned and operated experiences across web, mobile and TV Everywhere platforms.
As Vice President, Product Development at T-Mobile, Leslie led the launch of the first Android/Google developed phone, the T-Mobile G1, and shepherded the release of no less than six versions of the company’s iconic Sidekick device, deemed by Forbes.com as a “Hall of Fame” handset along with the Razr and iPhone. Realizing innovation is a hallmark of Leslie’s development teams, as further illustrated by the launch of the first BlackBerry device in a flip form factor. On the service side, her product development team included the T-Mobile franchise service, My Faves, which grew under her leadership to over 10 million subscribers. She was also named to Puget Sound Business Journal's TechFlash Top Women in Technology list.
Abstract: From page load times to crash rates and network calls, there are a multitude of factors that can positively and negatively impact your app's profitability. According to the Akamai Technologies report "Performance Matters: 9 Key Consumer Insights", nearly one in five consumers expect mobile pages to load instantly; 30 percent expect a page to load in one second or less; and 49 percent expect loading to occur in two seconds or less. But page load times are only part of the story; there are 5 keys to optimization for profitability: App performance monitoring, analytics, design, ASO/SEO, customer data. Using specific examples from the work of Best Buy's own native app development team, the session will cover what developers should be focusing on to ensure maximum revenue per visitor.