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Introduction to Green-e Energy

Introduction to Green-e Energy

A free webinar that explains the Green-e Energy certification program and how it works within the larger voluntary renewable energy market in North America. This webinar covers the basics of how renewable energy is generated, tracked, and sold; how Green-e Energy protects consumers by ensuring clear title to renewable energy purchases that are as advertised; and how consumers, businesses, and renewable energy sellers can become involved with Green-e Energy.

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  1. Introduction to Green-e® Energy Certification
    Judy Chen
    Analyst, Certification Program
    Center for Resource Solutions

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  2. 1. About CRS and Green-e®
    2. The Voluntary Market
    3. The Value of Green-e®
    4. Verification Procedures
    5. Marketing and Claims
    6. Get Certified
    Outline
    2
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  3. Nongovernmental Organization (NGO) creating policy and market
    solutions to advance sustainable energy since 1997.
    • Expert assistance
    • Renewable energy and climate policy
    • Renewable Energy Markets annual conference
    • Green-e® certification for suppliers and users of renewable
    energy and carbon offsets in the voluntary market
    About Center for Resource Solutions
    3
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  4. Green-e® Programs
    4
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  5. 5
    Certifications for
    sellers…
    ü Utility green power programs
    ü Community solar
    ü RECs
    ü Competitive electricity products
    ü Carbon offsets
    ü Community choice aggregation
    ü Carbon offset natural gas
    programs
    ü Federally eligible
    Certifications for
    buyers…
    ü PPAs (delivered or virtual)
    ü On-site power
    ü Corporate purchasers
    ü Products manufacturing
    ü Conferences and trade
    shows
    ü EV charging stations
    ü Paper and printers
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  6. The
    Voluntary
    Market
    6
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  7. Voluntary Purchasing. Why?
    • Reduce GHGs and air pollution
    • Meet corporate sustainability goals
    • Scope 2 GHG Emissions Claims
    • Energy independence
    • Job creation
    • Promote sources of unlimited, emissions-free energy
    • Proven and effective compliment to policy drivers
    • Accelerate market development and help overcome market
    barriers
    Driving Demand
    7
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  8. Voluntary Product Types
    8
    Bundled
    Utility Green Pricing
    Competitive Electricity
    Direct PPAs
    Community Choice Aggregation
    Community/Shared Renewables
    On-site
    OR
    Unbundled
    RECs
    Direct RECs (VPPAs)
    Community Choice Aggregation
    (RECs)
    Brokers
    RECs must be included in ALL options
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  9. Voluntary Markets Need
    9
    • Real delivery of specified
    generation (attributes)
    • Consumer confidence
    • No double counting or double
    claiming
    • Ongoing interaction with regulatory
    structure
    • Regulatory surplus
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  10. Double Claims
    10
    [P]ublic statements or representations that directly or through
    implication confer the use of renewable electricity or any of the
    environmental attributes within the REC (including avoided
    emissions) to a party who is not the REC owner. The effect of a
    double claim is that the environmental benefits of that REC are
    counted twice, once by the legitimate REC owner and once by
    the other claimant, which can result in environmental benefits
    that are “double-counted.” (Explanation of Green-e® Energy
    Double Claims Policy, p.2-3).
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  11. The
    Value of
    Green-e®
    11
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  12. 12
    Consumer protection and certification for
    voluntary renewable energy purchases
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  13. 13
    • Certifies majority
    of the U.S.
    voluntary market
    • Chain of custody
    certification
    • Certify RE
    transactions and
    programs
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  14. Green-e® Energy and Consumer Protection
    14
    • The Reason for Green-e® Energy. Creating confidence in
    clean energy purchases.
    • Best Practices in standard setting. Independent
    Governance Board, stakeholder-driven standards and
    policies. Code of Conduct and customer disclosure
    requirements
    • Claims and the annual Verification process. Annual
    Verification of sales and claims, Marketing Compliance
    Review.
    • Other Standards Require Green-e®.
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  15. Green-e® Certification | Citations and Partners
    15
    Green-e® Citations: Green-e® Partners:
    § U.S. EPA
    § NRDC
    § Union of Concerned Scientists
    § CDP
    § World Resources Institute
    LEED points issued to new
    construction using Green-e®
    certified energy
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  16. The Value of Green-e® Energy: Ensuring Best
    Practices
    16
    GENERATION/ SUPPLY à SALE à CUSTOMER
    1. Customers were provided with the product promised to them.
    •Annual Verification of Supply and Sales.
    2. Customers are given clear and accurate information about
    their purchase.
    •Disclosure when you buy:
    § Price, Terms & Conditions
    § Product Content Label
    •Marketing Compliance Review
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  17. Benefits of Green-e® Certification
    17
    • Provides risk reduction to all parties
    • Protects against double claims
    • Verifies product marketing claims
    • Meets diverse state-specific requirements
    • Support for multiple purchasing types
    • Demonstrates clean energy and climate leadership
    • Differentiates your company and product
    • Strengthens customer and employee loyalty
    • Integrates you into a community of leading organizations
    • Provides trusted 3rd party assurances
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  18. Verification
    Procedure
    18
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  19. Green-e® Renewable
    Energy Standard
    19
    • Resource type
    • Date facility came on-line (New
    Date)
    • Vintage
    • No double counting / selling /
    claiming
    • GHG benefits must be
    included
    • Geographic restrictions
    • State-specific requirements
    and restrictions
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  20. Green-e® Energy Annual Verification
    20
    • Annual independent verification audit of supply and
    sales
    § Proof of sale
    • Internal reporting documents, invoices, contracts, etc. (A)
    § Sale details
    • Ensures clear ownership, no double counting
    • Chain of custody through attestations and tracking
    systems
    • Tracking Attestations
    § Submit online Tracking Attestations
    § Review by CRS Staff
    § Facility listed in Green-e® Energy Participant Portal
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  21. Green-e® Eligible ≠ Green-e® Certified
    21
    • Not the individual facility that is certified
    • The individual facility is not eligible; it is the generation
    that is eligible
    • Eligibility means that we have checked that the facility
    meets our standards and the RECs have not been
    claimed by other parties
    Copyright © 2019 Center for Resource Solutions. All rights reserved.
    Green-e® eligible does not mean Green-e® certified
    Green-e® certifiable does not exist

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  22. Marketing
    and Claims
    22
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  23. Growing Successful Renewable Energy
    Markets Requires
    23
    1. Real delivery of specified generation (attributes)
    2. Consumer confidence
    3. No double counting or double claiming
    4. Ongoing interaction with regulatory structure
    5. Regulatory surplus
    6. Government support and recognition
    7. Products that meet customer preferences and needs
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  24. Code of Conduct:
    Marketing and Claims
    24
    • Review of customer
    disclosure and marketing
    language
    • Required Product
    Content Label and
    product disclosures
    • Marketing material
    reviews
    • Accuracy in product
    advertising
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  25. Marketing Compliance Review (MCR)
    25
    Participant will submit:
    • Product details
    § Name, type, resource mix
    • Mailings
    • Upfront disclosures
    • Subscription Mechanisms
    • Marketing Materials (incl. social media)
    • Website
    • Logo use
    • Call Centers
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  26. Sign-Up for
    Green-e®
    Energy
    26
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  27. Review Program Documents
    27
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  28. Submit Application to Green-e® Staff
    28
    1. Contract with Green-e 2. Prospective Product
    Content Label (PPCL)
    3. Price, Terms, and
    Conditions
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  29. 29
    Western Region:
    Judy Chen
    [email protected]
    Midwest Region:
    Maggie Lund
    [email protected]
    Northeast and Mid-Atlantic Region:
    Miranda Domico
    [email protected]
    Southern Region:
    Pat Brewer
    [email protected]
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  30. 30
    Upcoming Events
    www.resource-solutions.org/events
    Copyright © 2019 Center for Resource Solutions. All rights reserved.

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  31. View Slide

  32. 32
    Q&A
    Copyright © 2018 Center for Resource Solutions. All rights reserved.

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  33. Contact
    Judy Chen
    Analyst, Certification Programs
    [email protected]
    415-568-4281

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  34. NOTICE: This presentation is the copyrighted property of Center
    for Resource Solutions (CRS). It cannot be copied, reprinted or
    used in any way without permission of CRS. If you wish to obtain
    permission to use our copyrighted materials, please contact CRS
    at +1-415-561-2100 or [email protected]

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