or entire business. Cognimatic Limited cognimatic.com Keywords The words or phrases typed into search engine: Keywords define market and organizes audience
or entire business. Cognimatic Limited cognimatic.com Keyword Research Market: who is your intended audience, and what is the competition. Purpose: what does your site do? Brand – product, organization, pedigree Conversion – transactions, leads
or entire business. Cognimatic Limited cognimatic.com Finding Keywords Look at own site search statistics Look at competitors’ sites and keywords Monitor trends (Google Trends and Zeitgeist) Try out keywords in Google, Yahoo, Bing, Wikipedia and real people …and paid tools and services
or entire business. Cognimatic Limited cognimatic.com Page Structure Semantic URL Menu system adds context H1-H6 for titles and sections (only one H1 tag/page) Important text first Meaningful filenames Link to stuff (more juice) W3C/508 compliance Interesting, fresh content Title! h"p://cognima-c.com/page0-tle3 Home3|3About3|3Calendar3|3Maps3 Keywords!! My3Great3Page3|3Cognima-c3
or entire business. Cognimatic Limited cognimatic.com Advanced Page Metadata Dublin Core – describe digital media and more thorough tagging system for each page. Semantic Markup: Relating information and adding semantic value to text. • RDFa (Resource Description Framework) • Microdata – Google’s preferred method • Microformats – Adds attributes to HTML tags Short URLs <link rel="shorturl" href="http://ucla.in/1234" />
or entire business. Cognimatic Limited cognimatic.com Ninja’s Tools of Choice Google account and toolbar http://toolbar.google.com Yahoo https://siteexplorer.search.yahoo.com/ Bing www.bing.com/webmaster Google Analytics www.google.com/analytics Google Webmaster Tools www.google.com/webmasters/tools Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal SEO Plugin for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html W3C et al validators http://validator.w3.org + Firefox Web Developer toolbar