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The Illusion of Choice and Hick's Law

Rich Robinson
June 22, 2012
Design
5
230

The Illusion of Choice and Hick's Law

"Less is more." In a lot of ways, that old saying is the key to designing a purpose-driven website / app / product. Let's find out how we can reduce choices while increasing user focus, shall we?

Rich Robinson

June 22, 2012
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