Upgrade to Pro — share decks privately, control downloads, hide ads and more …

회사 안에서 브랜딩 시작하기

Avatar for RIDI RIDI
April 14, 2017
Design
1.2k
4

회사 안에서 브랜딩 시작하기

발표자: 배재민
참고자료: https://www.ridicorp.com/blog/2017/04/28/ridibooks-branding/

Avatar for RIDI

RIDI

April 14, 2017

More Decks by RIDI

See All by RIDI
원격 근무 팀 운영 경험 공유
Avatar for RIDI ridi
0
2.3k
SVG Icon Design Guide
Avatar for RIDI ridi
2
4.3k
빠르게 훑어보는 리디페이 백엔드 개발기
Avatar for RIDI ridi
2
5.3k
Next.js는 정말 zero config였다.
Avatar for RIDI ridi
0
2.2k
3일 걸릴 것 같던 구매목록 다운로드는 왜 3주가 걸렸을까?
Avatar for RIDI ridi
0
500
원격으로 한 달 일해보니
Avatar for RIDI ridi
0
1.6k
리디북스 앱에 S Pen Remote 연동하기
Avatar for RIDI ridi
2
2.9k
UI 라이브러리 개발기
Avatar for RIDI ridi
1
2.8k
테스트 환경 개선하기
Avatar for RIDI ridi
8
3.7k

Other Decks in Design

See All in Design
root COMPANY DECK / We are hiring！
Avatar for 株式会社ルート root_recruit
3
29k
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
Avatar for kumano ayumi kumanoayumi
6
1.2k
test deck title
Avatar for Shota Matsuo shotamatsuo
0
1.5k
言幹と言葉（Stems & Leaves）
Avatar for 加来幸樹 SIGNCOSIGN kakukoki
0
150
「余白」と「欲望」を味方につける ——AI時代のデザインエンジニアリングと「越境」の作法 #KNOTS2026
Avatar for koyaman koyaman
1
2k
「見せる」登壇資料デザインの極意
Avatar for takanorip takanorip
4
1.2k
もう迷わない！“なんとなく”を卒業するフォントの選び方【村田俊英】
Avatar for 村田俊英 toshihidemurata
0
770
AI時代に求められるUXデザインのアプローチ
Avatar for xtone xtone
1
7k
JBUG大阪#9_登壇資料_引き継ぎで困らないためのBacklogWikiの整え方_ミスと属人化を防ぐために、 “次の人が動ける状態”をどう残すか
Avatar for Beeworks Marketing Design webnaut
1
200
Debiasing Your Software Design Decision-Making @ Flowcon '26
Avatar for Kenny Baas-Schwegler baasie
1
130
工房としてのAI ── デザイナー、作家、ビルダー
Avatar for hiranotomoki hiranotomoki
0
370
2026の目標「もっと定量的に事業、会社へ貢献する！」
Avatar for yuri ohashi yuri_ohashi
0
870

Featured

See All Featured
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
430
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
2.1k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
666
130k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
2
610
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
2.1k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
10
1.3k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
8.2k
How GitHub (no longer) Works
Avatar for Zach Holman holman
316
150k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
1
1.5k
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
46
8.2k
Navigating Weather and Climate Data
Avatar for Ryan Abernathey rabernat
0
400

Transcript

  1. Internal Branding in RIDI Corp. 2017. 4. 14. Jaemin Bae

  2. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ղࣗѐ 01

  3. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ৘੹ী೮؍ੌ ѐੋചࢲ࠺झ

    Әਲ਼ࢲ࠺झ ؘࣗ࣍੉౴ࢲ࠺झ ޭ૒জࢲ࠺झ ߓ׳ࢲ࠺झ ೐ܻےࢲ j ੉Ѫ੷Ѫ׮೧ࠆ $*#* 8FCTJUF%FTJHO .PCJMF"QQMJDBUJPO%FTJHO 1SJOU%FTJHO 'SPOUFOE%FWFMPQNFOU j

  4. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  5. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ૑Әೞחੌ ٣੗੉ց଻ਊ

    ٣੗੉ցࢿ੢ ٣੗੉ց૓۽࢚׸ Designer HR ٣੗ੋхة ٣੗ੋߑೱࢸ੿ Design Leading ࢎޖपੋపܻয ഥࢎਢࢎ੉౟ ੋ౟ۄ֔ ഥࢎߊ಴੗ܐ ইޖౡ׀ীࠁ੉חѪ etc.

  6. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ܻ٣࠘झ࠳ے٬੄द੘ 02

  7. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬਷ޖ঺ੋо Personality

    Values Vision Mission Positioning Promise Naming Tagline Visual Identity Brand Architecture Story 1 2 3 4 5 Standard Brand Framework — Mary Jane Braide

  8. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬਷ޖ঺ੋо Personality

    Values Vision Mission Positioning Promise Naming Tagline Visual Identity Brand Architecture Story 1 2 3 4 5 Standard Brand Framework — Mary Jane Braide

  9. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  10. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ܻ٣࠘झ۽Ҋܻ׏঴ ↟

    ৢ٘ೠו՝੄ӖԜ੉ۄ౟۪٘ী ٍ୛૓ו՝ਸષ ↟ ௼ӝо੘ই૑ݶӖ੗оޡѐઉࠁ ৈࢲоةࢿ੉ڄয૗
 ౠ൤ݽ߄ੌജ҃  ↟ ੘ѱॳ৓ਸٸ଼ݽন߃઴੉ੜ ࠁ੉૑ঋ਺ ↟ ܻ٣оо૓੻Ҋഄन੸ੋו՝ਸ׸ইն
 ஘Ӕೠו՝ਸࠗৈ ↟ ੘ѱॳੌٸীبоةࢿਸഛࠁ ↟ ӝઓ۽Ҋ৬੄੉૕хਸ୭ࣗച As-is To-be ?

  11. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  12. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  13. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  14. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  15. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  16. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  17. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  18. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٘੉޷૑ܳъೞѱٜ݅੗ ׮਺ݾ಴ח

  19. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٘੉޷૑ഛ੢ਸਤೠ ࢜۽਍੤ܐо೙ਃ

  20. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  21. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  22. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  23. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  24. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. As-is To-be

    ৔ܻೠ ࢿपೠ ઑਊೠ ࣁबೠ  न܉оח ࠁࣻ੸ੋ ୍੷ೠ ਤ౟੓ח ਲ਼ాࢿ੓ח ஘Ӕೠ ৔ܻೠ ࢿपೠ ઑਊೠ ࣁबೠ  न܉ооח ࠁࣻ੸ੋ ୍੷ೠ ܻ٣࠘झ੄࠳ے٘߸ചߑೱ

  25. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  26. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ஘Ӕೠ न܉оח

    ਤ౟੓ח ਲ਼ాࢿ੓ח Vivid Color Stripe Pattern Unexpected Material & Color Flexible Graphic

  27. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  28. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ஘Ӕೠ न܉оח

    ਤ౟੓ח ਲ਼ాࢿ੓ח Vivid Color Stripe Pattern Unexpected Material & Color Flexible Graphic ?

  29. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ҕхೡࣻ੓חઁಿਸೞաঀٜ݅੗ दझమਸٜ݅যೠߣী੸ਊೞ૑݈Ҋ

  30. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. উীࢲ 

    ೠѦ਺ঀ 03

  31. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ૒ਗٜ੉ҕхೡࣻ੓חઁಿ উীࢲࠗఠҕх؀оࢤѹঠ੗োझ۞਑

    ૒ਗٜ੉࠳ے٬੄೙ਃࢿীҕх؀оࢤӣ

  32. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ੤߀Ѣա ݧ૑Ѣա

  33. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Lean Startup

    Process

  34. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Lean Branding

    Cycle

  35. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. டଲ50$ ܻ٣࠘झ୭Ҋ੄ъ੼਷ఃਕ٘౵ੋ؊ܳ੤ࡈܻب

    ੑ೮׮חؘী੓׮ ؀୓ੌ߈ઙ੉଼ࢲ੼ٜ੉Ѣ঱ઁبੑೡࣻ੓ਸө ੌ߈بࢲীب੉ѢبੑغযঠೡѪ੐j ܻ٣࠘झ؋࠙ীૌѢ਍ةࢲࢤഝ৔ਤೞҊ ੓णפ׮੿݈۽хࢎ٘݀פ׮ࣻҊ݆ਵ ࣁਃ ഋҟಗӝמਸ׮਺ಕ੉૑ө૑੉যࢲೡࣻ੓חӝמ ੉সؘ੉౟غযࢲցޖಞܻೞҊજ֎ਃƃ য়ۖزউੜॳҊ੓णפ׮хࢎ೤פ׮ ੜٜ݅য૑Ҋੜز੘ ೞחݧ૓জ ܻ٣࠘झজਵ۽ࠁ׮оഋҟಗೞҊ௏ݭэ਷ѢॳҊҕ ਬبೞҊर਷ؘցޖبߓੌөࠊݫݽӝמਸद੘ƀ ƀƀ ੉ӝמبજ֎ ഒ੗߆ীޅࠁ૑݅ನੋ౟଺ѢաоՔ ੹୓੸ਵ۽വযࠅٸજਸ٠ ղоॄࠌחؘ֎੉ߡWTܻ٣ݶ׼ো൤റ ੗׮৵ջ֎੉ߡ࠘झܳஹఠীࢲॳݶց ޖಕ੉૑ֈӝחѱয়ېѦܻҊੜڰ૑ب ঋҊ൨ٜ׮ ઁоܻ٣ॵ૑֙੿بػѪэ਷ؘ  জب׮ܲҔী࠺೧ਘ١൤ಞܻ೧ਃ ޖ঺ࠁ׮ࢲ࠺झоցޖજওणפ׮ ঴݃੹Ҋёࣃఠী੹ച೮׮оҭ੢൤୊ܻܳੜ೧઱࣊ ࢲܻ٣؊न܉ೞѱعযਃ_ ੹ೖॿ࠭যفܻ٣о૞ࣁੋѢ⒏গਃƀƀƀƀ ׮ܲഥࢎ࠭যח૓૞߹۽৓חؘ ೖॿ࠭যоݓਊب੓যࢲܻ٣оಞೞ؊ۄҊਃ ࢿपೞन׹߸ী؀ױ൤хࢎ೤ פ׮ܻ٣࠘झоߣହೞदӝܳ ӝب٘݀פ׮ ঴݃੹୭Ӕࠄ੘ಿ࢏ઁӝמ੉୶оػѪਸߊѼ೮ णפ׮ ࡅܰҊ੸ӓ੸ੋೖ٘ߔ૓बਵ۽хࢎ٘݀פ׮ ੿݈۽хࢎܻ٘Ҋर਷ؘٮ۽хࢎܳ੹ೞחࣻױਸ ށۄ੉ۧѱޙ੄۽хࢎ੄ੋࢎܳ੹೤פ׮ Ӓۢજ਷ೞܖغࣁਃ ݅ച଼ࠁחѪبҡଳইਃ ઁоो؍࠭য઺ীחܻ٣о઄ಞ೮যਃ ݽ߄ੌজ੉աQD۽ޖܐ଼੉աো੤ೞա߉ইࢲపझ ౟೧ࠁࣁਃ ܻ٣о஠౟ী݆੉֍য૓ࢶԞই઱פөহחѢо Ѣठ۰ࢲ଼੢ী֍যঠೡѢэҳӒۗযৈƕ হחѢоѢठ۰ࢲƀƀƀƀƀƀƀ ܻ٣о݅ചஶబஎۿо੢ࡅܴ ؘٰহח؀ৈ২࣌بઓ੤ೞӝبೞҊো੤ࠄޘযࢲ ղߡܻӝبೞҊ Ӕؘച૕੉ખڄযઉਃ Ӓېب੉߮౟э਷ѱ݆ইࢲоࢿ࠺оҡଳ׮ח੼ب ޖदޅೣ উӒېب੉ߣ׳ࠗఠ੗ز୽੹೧ְযਃ ѱ׮оܻ٣ооੑೞ੗݃੗੉߮౟׼୎ ࢶޛਸ઻ࢲjৌब൤૑цৌয઴҅ദੑ פ׮ ֙੹ࠗఠઙ੉଼ীࢲ੹੗଼ ܻ٣࠘झ ਵ۽тইఋҊ աࢲ଼੍ӝଵಞ೧઎׮חࢤп੉ٚ׮ ଼ҳੑ࠺ਊ੉ࣻળਵ۽઴঻Ҋ оߑبо߶ਕ઎ Ҋ ޖ঺ࠁ׮ನझ౟੒ਸࠢ੉ח؀न࠘݃௼ܳೡࣻ੓ ׮חѱষ୒ಞܻೞ׮ ੿݈  ੿݈ݽܰҊ੓঻חؘ׮ܲ੢࠺ FJOLܻ؊ӝ ীࢲഋ ҟಗ߃઴୛֬਷Ѫ੉ژ׮ܲ੢࠺ J1IPOF ীաఋա חѦࠁҊӯ֥೮णפ׮ ׼োೠѤؘ׼োೞ૑ঋ׮Ҋࢤп೧৬ࢲੋоࠊਃ

  36. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  37. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  38. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. -FBSOJOH ↟

    .%ٜ࠙਷ࢲ੼ীҙ۲ػझ౭ழ݆ܳ੉ࠢ੐ ↟ ѐߊࣃఠחझ౭ழܳӒ׮૑݆੉ࠢ੉૑ঋ਺ সޖҙ۲ࢿ੉֫ਸٸ߈਽ਯ੉֫׮

  39. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. 4FOUJOFM %FW0QT

  40. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Drafts

  41. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  42. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  43. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. -FBSOJOH ↟

    Ԩ݆਷҃਋झ౭ழܳࠢ੐ ↟ ֢౟࠘ਤীࠢ੉ח҃਋о݆਺ সޖҙ۲ࢿ੉֫ਸٸ߈਽ਯ੉֫׮  ࣗࣻ੄ࢎۈٜ੉যঠ߈਽ਯ੉֫׮

  44. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ѐߏݡӝ

  45. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  46. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  47. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  48. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  49. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  50. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  51. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. খਵ۽੄ߑೱ 04

  52. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. খਵ۽੄ߑೱ সޖҙ۲ࢿ੉֫Ҋ

     ࣗࣻীѱхزਸ઴ࣻ੓ח ࠳ے٘ઁಿٜ݅ӝ

  53. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ই੉٣যജ৔ "TBOB࠳ے٘٣੗ੋઁউ

  54. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. хࢎ೤פ׮