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회사 안에서 브랜딩 시작하기

Avatar for RIDI RIDI
April 14, 2017
Design
1.3k
4

회사 안에서 브랜딩 시작하기

발표자: 배재민
참고자료: https://www.ridicorp.com/blog/2017/04/28/ridibooks-branding/

Avatar for RIDI

RIDI

April 14, 2017

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Transcript

  1. Internal Branding in RIDI Corp. 2017. 4. 14. Jaemin Bae

  2. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ղࣗѐ 01

  3. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ৘੹ী೮؍ੌ ѐੋചࢲ࠺झ

    Әਲ਼ࢲ࠺झ ؘࣗ࣍੉౴ࢲ࠺झ ޭ૒জࢲ࠺झ ߓ׳ࢲ࠺झ ೐ܻےࢲ j ੉Ѫ੷Ѫ׮೧ࠆ $*#* 8FCTJUF%FTJHO .PCJMF"QQMJDBUJPO%FTJHO 1SJOU%FTJHO 'SPOUFOE%FWFMPQNFOU j

  4. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  5. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ૑Әೞחੌ ٣੗੉ց଻ਊ

    ٣੗੉ցࢿ੢ ٣੗੉ց૓۽࢚׸ Designer HR ٣੗ੋхة ٣੗ੋߑೱࢸ੿ Design Leading ࢎޖपੋపܻয ഥࢎਢࢎ੉౟ ੋ౟ۄ֔ ഥࢎߊ಴੗ܐ ইޖౡ׀ীࠁ੉חѪ etc.

  6. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ܻ٣࠘झ࠳ے٬੄द੘ 02

  7. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬਷ޖ঺ੋо Personality

    Values Vision Mission Positioning Promise Naming Tagline Visual Identity Brand Architecture Story 1 2 3 4 5 Standard Brand Framework — Mary Jane Braide

  8. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬਷ޖ঺ੋо Personality

    Values Vision Mission Positioning Promise Naming Tagline Visual Identity Brand Architecture Story 1 2 3 4 5 Standard Brand Framework — Mary Jane Braide

  9. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  10. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ܻ٣࠘झ۽Ҋܻ׏঴ ↟

    ৢ٘ೠו՝੄ӖԜ੉ۄ౟۪٘ী ٍ୛૓ו՝ਸષ ↟ ௼ӝо੘ই૑ݶӖ੗оޡѐઉࠁ ৈࢲоةࢿ੉ڄয૗
 ౠ൤ݽ߄ੌജ҃  ↟ ੘ѱॳ৓ਸٸ଼ݽন߃઴੉ੜ ࠁ੉૑ঋ਺ ↟ ܻ٣оо૓੻Ҋഄन੸ੋו՝ਸ׸ইն
 ஘Ӕೠו՝ਸࠗৈ ↟ ੘ѱॳੌٸীبоةࢿਸഛࠁ ↟ ӝઓ۽Ҋ৬੄੉૕хਸ୭ࣗച As-is To-be ?

  11. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  12. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  13. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  14. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  15. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  16. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  17. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  18. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٘੉޷૑ܳъೞѱٜ݅੗ ׮਺ݾ಴ח

  19. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٘੉޷૑ഛ੢ਸਤೠ ࢜۽਍੤ܐо೙ਃ

  20. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  21. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  22. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  23. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ࠳ے٬ഥࢎ੄ߑߨۿ

  24. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. As-is To-be

    ৔ܻೠ ࢿपೠ ઑਊೠ ࣁबೠ  न܉оח ࠁࣻ੸ੋ ୍੷ೠ ਤ౟੓ח ਲ਼ాࢿ੓ח ஘Ӕೠ ৔ܻೠ ࢿपೠ ઑਊೠ ࣁबೠ  न܉ооח ࠁࣻ੸ੋ ୍੷ೠ ܻ٣࠘झ੄࠳ے٘߸ചߑೱ

  25. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  26. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ஘Ӕೠ न܉оח

    ਤ౟੓ח ਲ਼ాࢿ੓ח Vivid Color Stripe Pattern Unexpected Material & Color Flexible Graphic

  27. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  28. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ஘Ӕೠ न܉оח

    ਤ౟੓ח ਲ਼ాࢿ੓ח Vivid Color Stripe Pattern Unexpected Material & Color Flexible Graphic ?

  29. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ҕхೡࣻ੓חઁಿਸೞաঀٜ݅੗ दझమਸٜ݅যೠߣী੸ਊೞ૑݈Ҋ

  30. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. উীࢲ 

    ೠѦ਺ঀ 03

  31. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ૒ਗٜ੉ҕхೡࣻ੓חઁಿ উীࢲࠗఠҕх؀оࢤѹঠ੗োझ۞਑

    ૒ਗٜ੉࠳ے٬੄೙ਃࢿীҕх؀оࢤӣ

  32. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ੤߀Ѣա ݧ૑Ѣա

  33. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Lean Startup

    Process

  34. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Lean Branding

    Cycle

  35. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. டଲ50$ ܻ٣࠘झ୭Ҋ੄ъ੼਷ఃਕ٘౵ੋ؊ܳ੤ࡈܻب

    ੑ೮׮חؘী੓׮ ؀୓ੌ߈ઙ੉଼ࢲ੼ٜ੉Ѣ঱ઁبੑೡࣻ੓ਸө ੌ߈بࢲীب੉ѢبੑغযঠೡѪ੐j ܻ٣࠘झ؋࠙ীૌѢ਍ةࢲࢤഝ৔ਤೞҊ ੓णפ׮੿݈۽хࢎ٘݀פ׮ࣻҊ݆ਵ ࣁਃ ഋҟಗӝמਸ׮਺ಕ੉૑ө૑੉যࢲೡࣻ੓חӝמ ੉সؘ੉౟غযࢲցޖಞܻೞҊજ֎ਃƃ য়ۖزউੜॳҊ੓णפ׮хࢎ೤פ׮ ੜٜ݅য૑Ҋੜز੘ ೞחݧ૓জ ܻ٣࠘झজਵ۽ࠁ׮оഋҟಗೞҊ௏ݭэ਷ѢॳҊҕ ਬبೞҊर਷ؘցޖبߓੌөࠊݫݽӝמਸद੘ƀ ƀƀ ੉ӝמبજ֎ ഒ੗߆ীޅࠁ૑݅ನੋ౟଺ѢաоՔ ੹୓੸ਵ۽വযࠅٸજਸ٠ ղоॄࠌחؘ֎੉ߡWTܻ٣ݶ׼ো൤റ ੗׮৵ջ֎੉ߡ࠘झܳஹఠীࢲॳݶց ޖಕ੉૑ֈӝחѱয়ېѦܻҊੜڰ૑ب ঋҊ൨ٜ׮ ઁоܻ٣ॵ૑֙੿بػѪэ਷ؘ  জب׮ܲҔী࠺೧ਘ١൤ಞܻ೧ਃ ޖ঺ࠁ׮ࢲ࠺झоցޖજওणפ׮ ঴݃੹Ҋёࣃఠী੹ച೮׮оҭ੢൤୊ܻܳੜ೧઱࣊ ࢲܻ٣؊न܉ೞѱعযਃ_ ੹ೖॿ࠭যفܻ٣о૞ࣁੋѢ⒏গਃƀƀƀƀ ׮ܲഥࢎ࠭যח૓૞߹۽৓חؘ ೖॿ࠭যоݓਊب੓যࢲܻ٣оಞೞ؊ۄҊਃ ࢿपೞन׹߸ী؀ױ൤хࢎ೤ פ׮ܻ٣࠘झоߣହೞदӝܳ ӝب٘݀פ׮ ঴݃੹୭Ӕࠄ੘ಿ࢏ઁӝמ੉୶оػѪਸߊѼ೮ णפ׮ ࡅܰҊ੸ӓ੸ੋೖ٘ߔ૓बਵ۽хࢎ٘݀פ׮ ੿݈۽хࢎܻ٘Ҋर਷ؘٮ۽хࢎܳ੹ೞחࣻױਸ ށۄ੉ۧѱޙ੄۽хࢎ੄ੋࢎܳ੹೤פ׮ Ӓۢજ਷ೞܖغࣁਃ ݅ച଼ࠁחѪبҡଳইਃ ઁоो؍࠭য઺ীחܻ٣о઄ಞ೮যਃ ݽ߄ੌজ੉աQD۽ޖܐ଼੉աো੤ೞա߉ইࢲపझ ౟೧ࠁࣁਃ ܻ٣о஠౟ী݆੉֍য૓ࢶԞই઱פөহחѢо Ѣठ۰ࢲ଼੢ী֍যঠೡѢэҳӒۗযৈƕ হחѢоѢठ۰ࢲƀƀƀƀƀƀƀ ܻ٣о݅ചஶబஎۿо੢ࡅܴ ؘٰহח؀ৈ২࣌بઓ੤ೞӝبೞҊো੤ࠄޘযࢲ ղߡܻӝبೞҊ Ӕؘച૕੉ખڄযઉਃ Ӓېب੉߮౟э਷ѱ݆ইࢲоࢿ࠺оҡଳ׮ח੼ب ޖदޅೣ উӒېب੉ߣ׳ࠗఠ੗ز୽੹೧ְযਃ ѱ׮оܻ٣ооੑೞ੗݃੗੉߮౟׼୎ ࢶޛਸ઻ࢲjৌब൤૑цৌয઴҅ദੑ פ׮ ֙੹ࠗఠઙ੉଼ীࢲ੹੗଼ ܻ٣࠘झ ਵ۽тইఋҊ աࢲ଼੍ӝଵಞ೧઎׮חࢤп੉ٚ׮ ଼ҳੑ࠺ਊ੉ࣻળਵ۽઴঻Ҋ оߑبо߶ਕ઎ Ҋ ޖ঺ࠁ׮ನझ౟੒ਸࠢ੉ח؀न࠘݃௼ܳೡࣻ੓ ׮חѱষ୒ಞܻೞ׮ ੿݈  ੿݈ݽܰҊ੓঻חؘ׮ܲ੢࠺ FJOLܻ؊ӝ ীࢲഋ ҟಗ߃઴୛֬਷Ѫ੉ژ׮ܲ੢࠺ J1IPOF ীաఋա חѦࠁҊӯ֥೮णפ׮ ׼োೠѤؘ׼োೞ૑ঋ׮Ҋࢤп೧৬ࢲੋоࠊਃ

  36. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  37. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  38. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. -FBSOJOH ↟

    .%ٜ࠙਷ࢲ੼ীҙ۲ػझ౭ழ݆ܳ੉ࠢ੐ ↟ ѐߊࣃఠחझ౭ழܳӒ׮૑݆੉ࠢ੉૑ঋ਺ সޖҙ۲ࢿ੉֫ਸٸ߈਽ਯ੉֫׮

  39. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. 4FOUJOFM %FW0QT

  40. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. Drafts

  41. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  42. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  43. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. -FBSOJOH ↟

    Ԩ݆਷҃਋झ౭ழܳࠢ੐ ↟ ֢౟࠘ਤীࠢ੉ח҃਋о݆਺ সޖҙ۲ࢿ੉֫ਸٸ߈਽ਯ੉֫׮  ࣗࣻ੄ࢎۈٜ੉যঠ߈਽ਯ੉֫׮

  44. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ѐߏݡӝ

  45. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  46. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  47. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  48. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  49. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  50. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14.

  51. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. খਵ۽੄ߑೱ 04

  52. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. খਵ۽੄ߑೱ সޖҙ۲ࢿ੉֫Ҋ

     ࣗࣻীѱхزਸ઴ࣻ੓ח ࠳ے٘ઁಿٜ݅ӝ

  53. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. ই੉٣যജ৔ "TBOB࠳ے٘٣੗ੋઁউ

  54. INTERNAL BRANDING IN RIDI CORP. 2017. 4. 14. хࢎ೤פ׮