Growth Revenue Of Programmatic | Martech (Marketing Technology)

This is a presentation about planning and action to increase growth revenue of programmatic at IDN Media.

Transcript

1. PLANNING & ATTACK GROWTH REVENUE PROGRAMMATIC. By : Risyandi
2. PLANNING
3. Collecting & Analize Historical Data. Collecting and analize historical data, to find out about how many impressions, clicks and revenues that are obtained from various programmatic partners running on IDN Media. Data taken from data 1 month ago or a few months ago, because with data history we can see how programmatic ad performance and internal / direct sales advertising, and from the history of the data we can begin to get revenue and business growth estimates in IDN Media in the future. ? + | = Forecasting Data Filtering Data Report
4. Check All Quality Ads And Ads Slot Inventory. Check all Quality ads / ads slot inventory that have been installed and add them if necessary. With this we can find out whether the ad inventory has been placed in the right position and whether this ad / adslot inventory is lacking. Because checking all inventory will help improve performance to get better income. +
5. Classify And Compare Programmatic Partners. Classify and compare all programmatic partners who have the highest revenue potential and the lowest revenue potential. This planning is help we to find best potential result and best potential revenue, because if don’t compare programmatic you don’t knowing who is have best price for ads to sell and buy, Example we have several partner programmatic : Programmatic A Programmatic B Conclusion Fill rate : 50% Fill Rate : 10% Programmatic A, have best fill rate. eCPM : Rp. 15.000 eCPM : Rp. 3.500 Programmatic A, have best eCPM so the Programmatic A should be priorities to always appear on network IDN Media, for chase the target of Revenue from Programmatic.
6. Find Out What New Inventory And New Ad Formats Think about and find out what inventory and ad formats owned by IDN Media can be optimized to generate high revenue values. Example: Optimize video ads, Optimize native ads and optimize others.
7. Creating Revenue Pipeline. Creating a revenue pipeline and updated regularly, to monitor the development of programmatic revenue every day or every month, which can be accessed by management. Example :
8. ATTACK
9. After planning has been made the next step is the process of attack to increase revenue. • In this attack, all Adops communicate with each other and work together to inform each other how many direct sales campaigns are running, and how many impressions are needed to deliver the campaign to the target. • Prioritize the need between internal campaigns (direct sales) and programmatic campaigns. Actions to attack
10. Assume we have 150 Milion Page Views, Page CTR around 1.50%, Impression 200 Milion, and click 2 Milion. So if you want to know how much estimation revenue from Impression, this is formula for get know. where RPM IDR 3,500 / CPM: Impression * Impression RPM / 1000 Calculation Estimation Revenue Page Views : 150,000,000 Page CTR : 1.50% Impression : 200,000,000 Click : 2,250,000 Impression CTR : 1.13% Cost Per Click : IDR 5,000 Page RPM : IDR 10,000 Impression RPM : IDR 3,500 Total Estimate Revenue : IDR 700,000,000 Calculations
11. Inventory Management Inventory Management Division Impression Percentage Direct Sales 70,000,000 35% Digital Marketing 30,000,000 15% Marketing Communication 30,000,000 15% Programmatic 70,000,000 35% Total 200,000,000 100% 35% 15% 15% 35% Inventory Impression Direct Sales Digital Marketing Marketing Communication Programmatic