The Video Revolution

Transcript

1. The Video Revolution: Maximizing SEO with On-Site Video Content Robert Karow Ezoic Speakerdeck.com/rkarow @rkarow
2. Google certified publishing partner with 10,000+ domains on the network with billions of monthly visits New video hosting platform with 1.4 million videos + and 780 million monthly video plays A Tale of Two Companies
3. Ezoic & Humix Video Data
4. Pages with videos drive over 100% more traffic from Google. Video Insights
5. The Problem Not all videos are created equal when it comes to SEO impact.
6. Watch Pages vs. Embedded Video Comparison
7. Watch Pages in the SERPS
8. Studies show over 25% of all search queries now produce video-rich results Video Growth
10. Create watch pages… …where & how? SEO Strategies
11. notyourdomain.com/video Domain Control First Vs. Third Party Videos yourdomain.com/video
12. First vs. Third Party Videos
13. First & Third Party Together
14. Referral traffic from YouTube was 0.16% in a sample size of over 3.57 million page views.
15. SEO Watch Page Party
17. URLs Video Sitemap Supported Files Video Crawling Primary Content Thumbnails SEO Video Indexing Essentials
18. Video Object Schema Make sure Google Can access Files Enhance SERPS Visually
19. <embed> <iframe> <video> Optimizing Video SEO with HTML Elements
20. Indexed watch page must be performing well in search before its video can be indexed? Google Video Guidelines: Indexed Well?
21. On-Page Ranking for Video Video descriptions Comments UGC CC Timestamps
22. Authority & Video Performance Topical Authority Domain Authority
23. Predictions for Search as First Party Video Becomes More Widely Adopted
24. SEOs Going to Warmer Weather
25. SEO Insights Youtube takes up 90%+ of video serps. For Now! The Battle for the Video SERPS
26. Relevant Videos for Every Query in SERPS
27. We will find new strategies to scale video content as we did text Innovation
28. Takeaways First-party hosting offers better control, website visibility, and engagement Watch pages are crucial for video indexing and ranking
29. • Thank you for your attention! • For further inquiries, please reach out to: Robert Karow Email: rkarow@ezoic.com Thank You & Questions
30. Thank you