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Avatar for Robert Karow Robert Karow
November 20, 2024
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The Video Revolution

Avatar for Robert Karow

Robert Karow

November 20, 2024

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Transcript

  1. The Video Revolution: Maximizing SEO with On-Site Video Content Robert

    Karow Ezoic Speakerdeck.com/rkarow @rkarow

  2. Google certified publishing partner with 10,000+ domains on the network

    with billions of monthly visits New video hosting platform with 1.4 million videos + and 780 million monthly video plays A Tale of Two Companies

  3. Ezoic & Humix Video Data

  4. Pages with videos drive over 100% more traffic from Google.

    Video Insights

  5. The Problem Not all videos are created equal when it

    comes to SEO impact.

  6. Watch Pages vs. Embedded Video Comparison

  7. Watch Pages in the SERPS

  8. Studies show over 25% of all search queries now produce

    video-rich results Video Growth
  9. None

  10. Create watch pages… …where & how? SEO Strategies

  11. notyourdomain.com/video Domain Control First Vs. Third Party Videos yourdomain.com/video

  12. First vs. Third Party Videos

  13. First & Third Party Together

  14. Referral traffic from YouTube was 0.16% in a sample size

    of over 3.57 million page views.

  15. SEO Watch Page Party

  16. None

  17. URLs Video Sitemap Supported Files Video Crawling Primary Content Thumbnails

    SEO Video Indexing Essentials

  18. Video Object Schema Make sure Google Can access Files Enhance

    SERPS Visually

  19. <embed> <iframe> <video> Optimizing Video SEO with HTML Elements

  20. Indexed watch page must be performing well in search before

    its video can be indexed? Google Video Guidelines: Indexed Well?

  21. On-Page Ranking for Video Video descriptions Comments UGC CC Timestamps

  22. Authority & Video Performance Topical Authority Domain Authority

  23. Predictions for Search as First Party Video Becomes More Widely

    Adopted

  24. SEOs Going to Warmer Weather

  25. SEO Insights Youtube takes up 90%+ of video serps. For

    Now! The Battle for the Video SERPS

  26. Relevant Videos for Every Query in SERPS

  27. We will find new strategies to scale video content as

    we did text Innovation

  28. Takeaways First-party hosting offers better control, website visibility, and engagement

    Watch pages are crucial for video indexing and ranking

  29. • Thank you for your attention! • For further inquiries,

    please reach out to: Robert Karow Email: [email protected] Thank You & Questions

  30. Thank you