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The Video Revolution
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Robert Karow
November 20, 2024
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The Video Revolution
Robert Karow
November 20, 2024
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Transcript
The Video Revolution: Maximizing SEO with On-Site Video Content Robert
Karow Ezoic Speakerdeck.com/rkarow @rkarow
Google certified publishing partner with 10,000+ domains on the network
with billions of monthly visits New video hosting platform with 1.4 million videos + and 780 million monthly video plays A Tale of Two Companies
Ezoic & Humix Video Data
Pages with videos drive over 100% more traffic from Google.
Video Insights
The Problem Not all videos are created equal when it
comes to SEO impact.
Watch Pages vs. Embedded Video Comparison
Watch Pages in the SERPS
Studies show over 25% of all search queries now produce
video-rich results Video Growth
None
Create watch pages… …where & how? SEO Strategies
notyourdomain.com/video Domain Control First Vs. Third Party Videos yourdomain.com/video
First vs. Third Party Videos
First & Third Party Together
Referral traffic from YouTube was 0.16% in a sample size
of over 3.57 million page views.
SEO Watch Page Party
None
URLs Video Sitemap Supported Files Video Crawling Primary Content Thumbnails
SEO Video Indexing Essentials
Video Object Schema Make sure Google Can access Files Enhance
SERPS Visually
<embed> <iframe> <video> Optimizing Video SEO with HTML Elements
Indexed watch page must be performing well in search before
its video can be indexed? Google Video Guidelines: Indexed Well?
On-Page Ranking for Video Video descriptions Comments UGC CC Timestamps
Authority & Video Performance Topical Authority Domain Authority
Predictions for Search as First Party Video Becomes More Widely
Adopted
SEOs Going to Warmer Weather
SEO Insights Youtube takes up 90%+ of video serps. For
Now! The Battle for the Video SERPS
Relevant Videos for Every Query in SERPS
We will find new strategies to scale video content as
we did text Innovation
Takeaways First-party hosting offers better control, website visibility, and engagement
Watch pages are crucial for video indexing and ranking
• Thank you for your attention! • For further inquiries,
please reach out to: Robert Karow Email:
[email protected]
Thank You & Questions
Thank you