Rob Christianson Portfolio

Creative direction, design and illustration by Rob Christianson.

Transcript

2. Creative Direction rob.christianson@gmail.com
3. CDK Social Media Management Campaign Summary: 
 A drip campaign for CDK Global promoting their Social Media Management product, comprised of a series of four emails as well as a landing page. Role: 
 Creative Direction Design: 
 Gerard Agency, Chicago We’ll guide you through social. Social media helps you make the most of every customer touchpoint — online and on the showroom floor. But only if you understand the ins and outs and mind the do’s and don’ts. Behold he heat Sheet. We’ve developed two easy to grasp graphics that e plain how social media can uild your rand. CDK Global LLC 1950 Hassell Rd. Hoffman Estates, IL 60169-6308 USA Update your email preferences to choose the types of emails you receive. Unsubscribe from all future promotional emails. © 2016 CDK Global, LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-XXXX Social edia yths o’s and on’ts B What oes Social edia ave o o with Buying a ar wo graphics help you understand social media asics so you can uild your rand. ind out what percentage of shoppers turn to social for car uying advice. earn how often to post. See how to track success. “Interesting blog.” “I ressi e e lers i re ie .” “Great deal.” “ ort ret eeting.” “I ll tell rien s.” “ i e st r ser i e. o ” CDK usiness Intelligence lus a andy ist of o’s and on’ts. our Social edia yths. Busted. S S S #BestDealershipEver Get on the mailing list he le a emo What does social media mean to your dealership? rescription or ocial edia n a e on ocial ery tep o the Way our ocial edia yths usted ocial edia o s and on ts We tell you here et the remedy ead the ourney ind the truth ere s the uide elated esources “Interesting blog.” “I ressi e e lers i re ie .” “Great deal.” “ ort ret eeting.” “I ll tell rien s.” “ i e st r ser i e. o ” “ a ta a t ” est e lers i er #BestDealershipEver ee ho it o s Social Media Management n mo e than e ent o s e es on ents sai that the hase a ehi le om an a toma e o eale again i the o n ositi e omments on so ial me ia sites o sma t siness management means sma t so ial me ia management o o o ma e so ial me ia o o o eale shi ta t he ing o t the eso es that e ll e osting he e o e the ne t se e al ee s o ll in a ti les o so ial me ia e e ts in og a hi s e oo s an mo e e ll email o hen e a something ne See? Managing your social media is already getting easier. eing ocial m ean ig t ing o o ine t onl i it done ig t e n m e don t lie ig t e cent o ca e a e mo e li el to t n to ocial media o ca ing ad ice t an to a ale a ociate *Source: Crowdtap poll of car buyers, February 2015 **Consulting firm Capgemini
4. CDK IntelliDealer 3.0 DMS Campaign Summary: 
 Billed as ”The Dealership Management System that’s ready for anything” (much like a Swiss Army Knife), this campaign for CDK Global Heavy Equipment featured engaging print ads, packaging and infographics. Role: 
 Creative Direction Design: 
 Gerard Agency, Chicago
5. CDK ServiceConnect Anywhere Campaign Summary: 
 Featuring a comedic actor in several unusual situations, this campaign educated users on the new mobile version of a CDK Global product in a sweepstakes format. Email, a landing page and alert graphics were included. Role: 
 Creative Direction Design: 
 Gerard Agency, Chicago
6. Video Production rob.christianson@gmail.com
7. CDK Network Solutions Video Tutorials Summary: 
 To fill the gap left by a dedicated product-specific sales force, a series of five videos were produced to fulfill training needs on complex communication software. Roles: 
 Vendor Selection, Location Scouting, Script Supervisor, Brand Consultation and Assistant Direction, Post- Production Graphic Support, Maraca Shaker 
 
 Production: 
 At Large Productions, Portland, OR WATCH VIDEO
8. It’s Your Business. Rule it. Summary: 
 CDK’s “New Rules of Profitability” campaign was the first marketing push to consolidate former Dealer Services and Digital Marketing divisions. This called for a punchy video that would stand out in the minds of car dealers year- round. Roles: 
 Brand Consultation and Assistant Direction 
 
 Production: 
 SMITH, Seattle, WA
 Vossler Media Group, Kirkland, WA WATCH VIDEO
9. Find Your Zen with ProCare Summary: 
 Personalized white-glove digital marketing service had always been a landmark of Cobalt’s value and a social media- friendly video renewed interest in the ProCare offering after the rebranding to CDK Global. Roles: 
 Vendor Selection, Location Scouting, Script Supervisor, Brand Consultation and Assistant Direction, Post- Production Graphic Support
 
 Production: 
 At Large Productions, Portland, OR WATCH VIDEO
10. Typography and Logo Design rob.christianson@gmail.com
11. Typographic Logos Summary: Typography-focused logomarks for various clients.
 
 Highlights: Clean, modern, elegant and relevant design.
12. Summary: Various product logos for novelty food company, J&D’s Foods
 
 Highlights: Designed full product line from 2010-2014 Consumer-oriented Logos
13. Children’s Logos Summary: Various logo solutions for kid-friendly clients
 
 Highlights: Bright colors, bold and fun typography
14. Iconography rob.christianson@gmail.com
15. CDK Global Summary: 
 After its spin from ADP Dealer Services, the new CDK Global brand needed iconography developed for products, resources and more. I adapted my previous library of flat iconography from the Cobalt division and maintained a dynamic library for marketing usage.
16. RealSelf Summary: 
 Part of a branding refresh, RealSelf needed a more modern and consistent look for its icon library. The client also sought some exploratory looks incorporating additional brand colors. Additional Explorations:
17. Vote iQ Summary: 
 Vote iQ, a political social network platform, needed iconography and other supporting imagery created for their new social network. Icons were developed for content upvoting, political party affiliations, likes, notifications and avatar placeholders.
 

18. Infographics rob.christianson@gmail.com
19. ADP Cobalt Summary: Longform and inset infographics supported product marketing efforts via social media, PowerPoint and sales enablement.
20. CDK Global Summary: Reusable infographic templates were designed in multiple formats for quick production, enabling quick use in ebooks, web and social media.
21. Advertising rob.christianson@gmail.com
22. Cobalt “More Fun Than…” Content Marketing Campaign Summary: 
 A campaign designed for Cobalt’s recirculation of popular Content Marketing pieces, these tongue-in-cheek meme- inspired banner ads got a great response. Impressive considering the goal was to draw users to a corporate blog.
 

23. Political Banner Advertising Summary: 
 Fledgling social network Vote iQ needed to prove its advertising platform would be a viable draw to investors. These ads were created to support activity on the platform as well as sell ad space to politicians and organizations.
24. Content Marketing Retargeting Ads Summary: 
 With coordinated quarterly campaigns supporting content marketing efforts, Cobalt regularly exceeded benchmarks on customer engagement, webinar registration and attendance, and ebook downloads. Banner advertising across the Cobalt Advertising Network was a key factor in these results.
25. Content Marketing Design rob.christianson@gmail.com
26. E-Books Summary: 
 Cover design, layout and illustration of various electronic publications from Cobalt, CDK Global and Outreach.io.
27. Social Media Marketing Summary: 
 Social engagement graphics for Twitter chats, scheduled posts and content marketing across various networks.
28. Environmental & Events rob.christianson@gmail.com
29. Environmental Branding Summary: 
 Working with CDK Global’s corporate real estate team, I initiated brand consistency by extending our visual identity to rebranding conference room murals, huddle room privacy screens and lobby areas across all corporate locations.
30. Event Graphics and Executive PowerPoint Summary: 
 Event signage and executive presentations for CDK Global 2016 Executive Leadership Conference and National Sales Conference FY17
31. Packaging & Merchandising rob.christianson@gmail.com
32. Consumer Packaged Goods Summary: J&D’s Foods product packaging
 
 Highlights: Attention-grabbing design to draw
 customer attention within crowded retail environments

33. Consumer Packaged Goods Summary: J&D’s Foods product packaging
 
 Highlights: Attention-grabbing design to draw
 customer attention within crowded retail environments

34. Interactive rob.christianson@gmail.com
35. Vote iQ Social Media Platform Summary: 
 Contributed UI/UX design, working closely with developers on the launch of a social media platform for politics and civics education
36. Focus on the Family’s Adventures in Odyssey: WhitsEnd.org redesign Summary: 
 Led the redesign of WhitsEnd.org, the web presence of a popular children’s radio drama for Focus on the Family.
37. CDK Global Digital Marketing Summary: 
 Rebranded Cobalt.com to CDK Global Digital Marketing following ADP's spin-off of Fortune 500 automotive marketing provider CDK Global. Also rebranded existing social marketing properties for the company including Facebook, Twitter, Linkedin and YouTube.
38. Illustration rob.christianson@gmail.com
39. Children’s Illustration Girls With Wings: “Penelope Pilot & Her First Day as Captain” J&D’s Foods: “Bacon Baby” MPC Films: “Change & 
 Innovation in Brainstorming”
40. Character Illustration Cinnabon: “Icescape” J&D’s Foods: “Cheddar BaconPOP” “Clue” MPC Films: 
 “The Leadership Pickles”
41. Don Draper, “Mad Men” “They can’t do what we do… 
 and they hate us for it.”
42. Thank you. rob.christianson@gmail.com Additional work can be seen at: Rob Christianson Creative | behance.net/RobTheDesigner | coroflot.com/rob_c