Help your users fall into the pit of success

People are bombarded with new apps and services in modern life. If someone tries an app but doesn’t quickly understand its value, they won't be back. This translates to lost attention, lower sales and increased support tickets. It's hard enough to get people to try new things so we can't let the opportunity slip by.

The good news is that there are things we can do to help our users fall into the pit of success so they grok the value of the products we build. In this talk, Rob Pearson, software engineer at Octopus Deploy and part-time indie, will discuss how you can build and improve the user onboarding experience for your apps and services. Based on lessons learned building user onboarding experiences for Octopus and his own projects, he'll describe how to figure out the 'aha moment' for your apps, how to ‘sell the dream’ to motivate your users to get started and finally how to keep them motivated to finish the path to success.

The goal of this talk is to help developers understand user onboarding and how it can be applied to the apps they're building right now!

Presented at DDD Brisbane 2017
https://dddbrisbane.com/
Video: https://www.youtube.com/watch?v=Oxc7kTxObPg

Transcript

1. Help your users fall into the Pit of Success! @robpearson | octopus.com | #dddbne 1
3. Rob Pearson About me — Canuck and Aussie — Developer Designer — ❤ Product Development — ❤ Happy Customers — ❤ Apple Products — Work at Octopus Deploy @robpearson | octopus.com | #dddbne 3
4. @robpearson | octopus.com | #dddbne 4
5. Agenda 1. What is the pit of success?!? 2. Finding your 'a-ha' moment 3. Selling the dream 4. Motivate for success @robpearson | octopus.com | #dddbne 5
6. 1. What is the pit of success?!? @robpearson | octopus.com | #dddbne 6
7. Fiery pit of hell @robpearson | octopus.com | #dddbne 7
8. The pit of success @robpearson | octopus.com | #dddbne 8
9. This is User Onboarding! Mix of Design, Dev, Marketing and Support @robpearson | octopus.com | #dddbne 9
10. Why !?! @robpearson | octopus.com | #dddbne 10
11. 86% @robpearson | octopus.com | #dddbne | link h!ps://blog.appcues.com/blog/3-cringeworthy-stats-on-customer-retention/ 11
12. User onboarding is important! @robpearson | octopus.com | #dddbne 12
13. Annoying hotspots/tooltips @robpearson | octopus.com | #dddbne 13
14. Steep learning curve @robpearson | octopus.com | #dddbne 14
15. Big empty pages @robpearson | octopus.com | #dddbne 15
16. 2. Finding your 'a-ha' moment @robpearson | octopus.com | #dddbne 16
17. Make people be!er! @robpearson | octopus.com | #dddbne 17
18. 'a-ha' moment @robpearson | octopus.com | #dddbne 18
19. Find the 'a-ha' moment for your app Ask yourself about your product: What do you make me better at? @robpearson | octopus.com | #dddbne 19
20. Example @robpearson | octopus.com | #dddbne 20
21. @robpearson | octopus.com | #dddbne 21
22. 3. Selling the dream @robpearson | octopus.com | #dddbne 22
23. Write down all the steps ... @robpearson | octopus.com | #dddbne 23
24. Tell your customers about the journey @robpearson | octopus.com | #dddbne 24
25. Tip: Remove friction! @robpearson | octopus.com | #dddbne 25
26. Example @robpearson | octopus.com | #dddbne 26
27. @robpearson | octopus.com | #dddbne 27
28. 4. Motivate for success! @robpearson | octopus.com | #dddbne 28
29. Kick things off right 29
30. Progress! Progress! Progress! 30
31. Progress! Progress! Progress! 31
32. Be flexible 32
33. Be flexible 33
34. Empty state 34
35. Empty state 35
36. Celebrate! 36
37. Celebrate! 37
38. Loss Aversion @robpearson | octopus.com | #dddbne 38
39. TIP: Measure! @robpearson | octopus.com | #dddbne 39
40. Wrap up 1. What is the pit of success?!? 2. Finding your 'a-ha' moment 3. Selling the dream 4. Motivate for success @robpearson | octopus.com | #dddbne 40
41. Thank you! @robpearson | octopus.com | #dddbne 41