LS-for-real-sw-day

07a47a0ade6ef9b7b5475a3d2e30a65e?s=47 Aleksi
December 11, 2013

 LS-for-real-sw-day

Lean Startup For Real at Tampere University of Technology Startup Software Day

07a47a0ade6ef9b7b5475a3d2e30a65e?s=128

Aleksi

December 11, 2013
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  1. Lean Startup For Real!? Aleksi Rossi @ TUT SW Startup

    day 2013-12-11 h"p://www.flickr.com/photos/chao2cmind75/9852597126/sizes/o/  
  2. The  Open  Ministry   Open ministry Approved by Communication officials

    Equal marriage Dismantle alcohol monopoly Fur-farming ban Copyright law reform Government debt ceiling Energy drink prohibition for under 15 years
  3. Finland  has  about     1.8M  FB  users    

    Thus  our  reach   was  about  25%  
  4. None
  5. None
  6. are you? are entrepreneurs? kind of successes have you had

    with biz? would you like to do better in your startup? Who
  7. Lean Startup Build Product Measure Data Learn Ideas Minimum Viable

    Product Continuous deployment Scientific experiment Customer development Eliminate waste Split testing 5 Whys
  8. Methodology Lean Startup

  9. Methodology of maximizing probability of start-up success Lean Startup

  10. Methodology of maximizing probability of start-up success by eliminating waste

    Lean Startup
  11. Methodology of maximizing probability of start-up success by eliminating waste

    by repeatedly finding the right idea by talking to customers Lean Startup
  12. Methodology of maximizing probability of start-up success by eliminating waste

    by repeatedly finding the right idea by talking to customers and honing it into a vision. Lean Startup
  13. Methodology of maximizing probability of start-up success by eliminating waste

    by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Lean Startup
  14. Methodology of maximizing probability of start-up success by eliminating waste

    by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively Lean Startup
  15. Methodology of maximizing probability of start-up success by eliminating waste

    by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption Lean Startup
  16. Lean Startup Methodology of maximizing probability of start-up success by

    eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”.
  17. Lean Startup Methodology of maximizing probability of start-up success by

    eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky
  18. Lean Startup Methodology of maximizing probability of start-up success by

    eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky, you’ll have ”product/market fit”
  19. Lean Startup Methodology of maximizing probability of start-up success by

    eliminating waste by repeatedly finding the right idea by talking to customers and honing it into a vision. Avoiding assumption it’s the actually the idea that wins. Building a minimal product (/service) iteratively by defining riskiest assumption, and validating it by devising a ”scientific experiment”. Eventually, if you’re lucky, you’ll have ”product/market fit” and can concentrate on optimizing and scaling.
  20. Build Product Measure Data Learn Ideas Minimum Viable Product Continuous

    deployment Eliminate waste Agile software development is about Turning ideas like in user stories into (minimum viable) product by eliminating waste
  21. Comparison of Scrum and Kanban to Lean Startup Scrum prescribes

    roles Scrum prescribes timeboxed iterations Kanban limits WIP per workflow state Both are empirical Scrum resists change within an iteration Scrum board is reset between each iteration Scrum prescribes cross-functional teams Scrum backlog items must fit in a sprint Scrum prescribes estimation and velocity Both allow working on multiple products simultaneously Left side by Henrik Kniberg http://www.crisp.se/file-uploads/Kanban-vs-Scrum.pdf No roles – everybody does Suggest quickest possible iterations Limits WIP by deciding what to learn Hyper-empirical – evidence based Discourages but allows change Ideas board could be reseted Assumes cross-functional team Tries to avoid big chunks Innovation accounting Irrelevant – product is the startup
  22. Build Product Measure Data Learn Ideas Minimum Viable Product Sometimes

    Minimum Viable Product is no Build at all What’s the Agile team role then?
  23. What is the product?

  24. Should there be any product if the goal is to

    find out if people want to get their timeline filtered?
  25. What do you mean by maximizing probability for success? Rudolf

    says: Agile already maximizes value! Don’t mess with Rudolf or your xmas will be dark!
  26. Agile is very effective on transforming an idea into a

    product
  27. Agile is very effective on transforming wrong idea into a

    product wrong idea flames out eventually
  28. Agile is very effective on transforming wrong idea into a

    product Lean uses iterations to learn what is a good idea flame out quickly and adapt
  29. If adaptation requires rejecting a major belief Agility supports pivots

    by ”Responding to change” having tests
  30. If adaptation requires rejecting a major belief Agility supports pivots

    by ”Responding to change” having culture
  31. Pivot or Persevere Structured course correction designed to Test new

    fundamental hypothesis about the 1.  product, 2.  business model 3.  growth engine. To persist in or remain constant to a purpose, idea, or task in the face of obstacles or discouragement.
  32. Lean Startup Build Product Measure Data Learn Ideas Persevere

  33. Lean Startup Build Product Measure Data Learn Ideas Pivot Persevere

    Major twist of the idea
  34. Lean Startup Build Product Measure Data Learn Ideas Give-up Pivot

    Persevere
  35. Types  of  pivots   Zoom  in   Zoom  out  

    Customer  segment   Customer  need   PlaOorm   Business  architecture   Value  capture   Engine  of  growth   Channel   Technology   Single  feature  as  a  product   Whole  product  as  a  feature   Good  product,  bad  segment   Reposi2oning  or  new  product   App  to  mul2sided   High  margin  low  vol  reversed   Change  in  revenue  model   Viral  to  s2cky   Delivery   New  compe22veness  
  36. Zoom  in   Zoom  out   Customer  segment   Customer

     need   PlaOorm   Business  architecture   Value  capture   Engine  of  growth   Channel   Technology  
  37. Zoom  in   Zoom  out   Customer  segment   Customer

     need   PlaOorm   Business  architecture   Value  capture   Engine  of  growth   Channel   Technology   How do you know which pivot to take?
  38. Get out of the (#!%&=!/%^§&) building!

  39. Talk to your (actual) customer!

  40. Talk to your (actual) customer!

  41. Talk to your (actual) customer!

  42. Agile (Right?) development!

  43. Customer (Right!) development!

  44. Easiest  way     to  learn   is  with  your

     own   Start-­‐up   Money   Time   Idea   NOT  
  45. Your   Idea      >        Money

         >    Time   most  valuable  asset  
  46. Your   Time      >        Money

         >    Idea   most  valuable  asset  
  47. None
  48. What  happens  in     Lean  Startup  Machine   ~

     30  people  pitch      13  teams  formed,  they  go  out        13/13=100%  return  
  49. What  happens  in     Lean  Startup  Machine   ~

     30  people  pitch      13  teams  formed,  they  go  out        13/13=100%  return          and  Pivot  
  50. What  happens  in     Lean  Startup  Machine   ~

     30  people  pitch      13  teams  formed,  they  go  out        13/13=100%  return          and  Pivot        and  Pivot  
  51. What  happens  in     Lean  Startup  Machine   ~

     30  people  pitch      13  teams  formed,  they  go  out        13/13=100%  return          and  Pivot        and  Pivot        and  Pivot  
  52. According  to     Startup  Genome  research      Successful

     startups      Pivot  about                                                                                                          3mes   6  
  53. According  to     Startup  Genome  research     Pivot

     once  or  twice     raise       2.5      3mes  more  money,     have                                  3mes  be;er  user  growth   3.6  
  54. Runway  should  be  measured  

  55. Runway  should  be  measured      How  many  pivots  

       your  startup  has  lec?  
  56. http://www.flickr.com/photos/kubina/153872024/sizes/l/ Keep on dreaming!

  57. http://www.flickr.com/photos/cdm/44346080/sizes/o/ Vision

  58. h"p://www.flickr.com/photos/opoterser/ 4189239614/sizes/o/  

  59. http://www.flickr.com/photos/rasec/3470438271/sizes/l/ Focus

  60. http://www.flickr.com/photos/jbhthescots/6858612077/sizes/o/

  61. http://www.flickr.com/photos/akynou/6648568/sizes/o/ Just a model

  62. http://www.flickr.com/photos/akynou/6648568/sizes/o/ Lead

  63. http://www.flickr.com/photos/lulazzo/2573162040/sizes/o/ Practice

  64. http://www.flickr.com/photos/libertinus/2225386624/sizes/o/ Emotion Sweat

  65. http://www.flickr.com/photos/murilocardoso/4373983146/sizes/o/

  66. http://www.flickr.com/photos/chaoticmind75/9516811453/sizes/o/

  67. Thanks!

  68. Questions!?

  69. Aleksi.Rossi@iki.fi @AlekRossi http://aleksirossi.com https://speakerdeck.com/rossi/LS-for-real-sw-day Thanks!

  70. None
  71. http:// www.flickr.com/ photos/visualpanic/ 2823427263/sizes/l/ in/photostream/ http:// www.flickr.com/ photos/kikasz/ 6186223885/sizes/l/ in/photostream/

    http:// www.flickr.com/ photos/baboon/ 115446241/sizes/l/in/ photostream/ http:// www.flickr.com/ photos/ricksflicks/ 5348698725/sizes/l/ in/photostream/ http:// en.wikipedia.org/ wiki/ Agile_software_develo pment http:// www.flickr.com/ photos/ilariamauric/ 4833297461/sizes/l/ in/photostream/ http:// www.flickr.com/ photos/jornidzerda/ 4935388653/sizes/l/ in/photostream/ http:// www.flickr.com/ photos/visualpanic/ 3236219002/sizes/l/ in/photostream/ http://www.flickr.com/ photos/le_plochingen/ 6595415697/sizes/l/in/ photostream/ http:// www.flickr.com/ photos/miuenski/ 5394654161/ http:// www.flickr.com/ photos/myxi/ 4327438430/sizes/l/ in/photostream/ http://www.flickr.com/ photos/ 29393867@N07/42868 28753/sizes/l/in/ photostream/