How many times have you received feedback that didn’t make any sense or just wasn’t useful? It’s pretty easy for people to get caught up in their own emotions, losing sight of what others understand and what information might be helpful for them. This is how vague feedback like “Make it pop” or “I just don’t like it” commonly results in frustration and unnecessary iterations, which have the potential to disrupt the timeline or budget of a project.
How do we make sure everyone’s thoughts and contributions are being communicated effectively? Knowing how to give solid feedback internally and encouraging useful feedback externally can solve some of these issues and make the course of a project run more smoothly.