Real Estate Agents Unfair Advantage

Strategies to help real estate agents build business and bring in quality leads.

Transcript

1. My Agents Unfair Advantage Marketing With Technology The New Face Of Real Estate Marketing With Cutting Edge Technology “A difference is only a difference if it makes a difference.” - - Albert Einstein
2. The Future of Real Estate Marketing 1. Who is Richard & why help you market new listings and current listings? 2. What is this program? 3. The importance of adapting to “today‟s” means of communicating – social networking, texting, & internet 4. How to use this program as a business plan to increase your production by 100% in the next 90 days – I am living it, I‟ve seen it, & I guarantee it.
3. Single Property Website
4. Single Property Website
5. Single Property Website
6. Single Property Website Features  Virtual Tours (free) and YouTube  360 degree Panoramic HD Virtual Tour (free)  Blog (Plogging) Huge SEO!  Text message website (Agent get‟s instant notification)  Flyers ready for print (5 choices to choose from)  Google map link for instant driving directions  What‟s Nearby – contact links  Website traffic reports & lead capture  Request a showing link, Special Links, and more...
7. Are you Kidding?
8. Your Website Published To The 14 Most Travelled Property Search Engines
9. Post To Craigslist & Backpage.com
10. Craigslist, Active Rain, & Backpage HTML
11. Live Craigslist/Backpage.com Posts
12. Facebook, Twitter, LinkedIn Uploads w/ MLS Compliant URL
13. Hey Seller’s, Agents, – It’s Facebook Time! U.S. Census Bureau states that every person knows up to 250 people (let’s talk about “warm prospecting” and referrals...)
15. “Powerful” Sellers Letter Template
16. Business Card Stickers Are You Serious, who’s not going to want to use you as their Realtor, when their best friend, uncle, aunt, brother, sister... Is using you???
17. “Real” Water Bottle Labels
18. Sign Riders - An Absolute Must
19. Powerful!
20. Text Features/Flyers
21. QR Codes
22. Text Message Website Preview...
23. State-of-the-Art Listing Presentation go to http://blue.mymarketingbook.com/
24. 1st Page Google- Every time!
25. Page One- Google
26. Free Personalized Website http://testsally.valuedagent.com/
27. Live Property Widgets
28. Leads Back – Property Search You can insert this live LookyLoo widget anywhere and this site appears... Prospects must enter contact info data to search and leads will come back to you from the search...
29. Opt-In Tabs
30. Free Report, List of Homes
31. On Going Support & Training  Attend all listing presentations as a „Team” when requested (currently we are 13/13 in regards to closing the listing...)  I will upload your listings and post to craigslist if needed – you now have a full time marketing coordinator  www.realestateagentsupport.com
32. Our Purpose  To add unprecedented value to a lender-realtor relationship – “Red Carpet Service” to your sellers, buyers, and YOU!  Build long-term recession proof relationships  Be your “go-to” financial professional with your tough questions and tough clients “I believe that you can have everything you want in life if you just help enough other people get what they want.” - Zig Ziglar/The Bible (Golden Rule)
33. Red Carpet Experience For You & Your Clients different: (adj) 1. unlike in form, quality, amount, or nature; dissimilar; 2. distinct or separate People will remember you if you make a difference... The “difference” gets me on avg. 1-3 referrals before closing Credit challenged clients Monday Morning Fax
34. Monday Morning Fax  82% of the public said they would use the same Real Estate Agent again. Only 7% actually do, Because of the lack of follow up!  Lets fix that NOW.  Tip of the week- up to 5 years  20 Auto Campaigns
35. Monday Morning Fax  Go back through your 2009-10 database and locate a “lost” file – one that you lost due to bad credit (credit score). I will be happy to give them a lender credit at closing to cover the cost of credit repair with my Credit Repair attorney‟s (aka – “the skarks”) and get you into Closing!!!  Or, give me the contact info of a prospect that may need to be “nursed” for a while... I have a great drip program that we can co-market that will provide great value to the buyer or seller
36. Monday Morning Fax
37. Co-Branding- Stay “Top of Mind”
38. “Live” Online Workshops Website
40. Leads To Your Inbox
41. “Live” Online Workshop  Are You Still Selling LP Records to the iPod Generation? Get With The Program!  Integrated registration system  Themed countdown player page  Subscriber list  Auto responder system
42. Video Marketing  Testimonials  Virtual Tours live with interaction  Tip of week to past clients, current clients  Video‟s with referral partners, CPA, Financial Planners B to B Video promotion with every business in town  Video for buyer favorites with personal site “Broadcast My Move” for closing gift (personal site)  Video Blog
43. Squeeze Page website Opt-In for building Leads Facebook, building rapport and relationships
44. Let Me Help/ Facebook  FaceBook Ads That Suck  Pay per Click/Pay per Impression  Opt-In Ads- Advertise Properties
45. Squeeze Page Opt-In
46. Target Your Audience
47. Facebook Ads Manager
48. Fan Page Listings Tab http://www.facebook.com/Free.Agent.Help?sk=app_144104228462
49. Let Us Help  How to set-up and use Fan Page  How to set-up and create a blog  How to use Facebook to generate 1-2 transactions/month  How to manage your database to Win (free)  FREE Credit Repair (thousands of dollars in value)
50. But Please Don’t Forget...  First and foremost, I am a Mortgage Banker  FHA, Conv, USDA, and VA (95% of my volume) 2009 & 2010 Closed Volume:  Top 1% (#3 overall) in 189 branch company  Top 5% in Texas
51. Free Resources  Reports for you and Sellers/Buyers http://www.box.net/shared/finmktp1pf  RE Agent Blog- Tons of tips, resources http://realestateagentsupport.com/  Agent Fan Page- Free resources, reports, tips.. http://www.facebook.com/Free.Agent.Help  Listing Property Log-In and Training Site http://agentsunfairadvantage.com/  Training Book For Property Sites http://www.epropertysites.com/eMarketingGuide.pdf
52. Open House Strategy  Website: http://10319villagelakedr.epropertysites.com/  Sign In Sheet: http://www.box.net/shared/b2qq4lq8l4  Mortgage Calculator: http://screencast.com/t/n8sK8iibp  Open House Guide: http://www.box.net/shared/527f8axgi8  Water Bottle Labels: http://screencast.com/t/EZxESeeJ2Vw  Business Card Stickers: http://screencast.com/t/ch2b1s7ZIi  Open House Flyers: http://18002silverashway.epropertysites.com/mlsmax/flyer5.htm  http://screencast.com/t/LfReGdLO  Virtual Tour Hooked To TV: http://18002silverashway.epropertysites.com/ virtual tours  Text Code: http://screencast.com/t/7MjCPlt5cKp for Call Capture  Enter Open House Date on property and post to Craigslist: http://screencast.com/t/fwY5H8l1  Guy comes out and lets everyone know: http://screencast.com/t/Jzy1j1whH  Posts to Facebook: http://screencast.com/t/SeWn5xoO
53. Cool Free Stuff  www.slydial.com  www.jingproject.com  www.viddler.com  www.ping.fm  www.reqall.com/ phone  www.surveymonkey.com  www.getfreeebooks.com  www.providesupport.com  http://www.qrstuff.com/
54. The Secret  Everything is a secret until you know it……
55. Sally and Jennifer
56. Sally and Jennifer
58. What To Do: 1. Send us your MLS numbers 2. Print and use Mmfax 3. Place your Workshops address everywhere on list 4. Call me to set up a follow up appointment at 832-887-1300 or email: richard.smith@southwestfunding.com
59. Thank You For Your Time! Richard Smith Southwest Funding 281-994-4240 www.realestateagentsupport.com www.texashomebuyingtips.com