Online innovation

What is technological innovation and how
does it manifest itself in the marketplace?

What can ‘Google Wave’ teach us about
critical success factors for online innovation?

What is ‘Web as a Platform’ and what does it
mean for 21st century organizations?

Can we differentiate online innovation from
other forms of innovation?

Transcript

1. Online innovation Ryan Dellolio ryan@gwu.edu Director of Web Services CCAS, The George Washington University
2. Questions we will be exploring • What is technological innovation and how does it manifest itself in the marketplace? • What can ‘Google Wave’ teach us about critical success factors for online innovation? • What is ‘Web as a Platform’ and what does it mean for 21st century organizations? • Can we differentiate online innovation from other forms of innovation?
3. Google Wave: A successful failure • Problem: Online collaboration is revolutionary, but current tools are incapable of maximizing the true potential for virtual collaborative productivity – Current tools include: E-mail, Instant messaging, Wikis, Shared documents • Solution: Topic-based rich media collaboration
4. Google Wave: A successful failure • Combining – E-mail – IM – Wiki – Groupware – Social networking – Crowd editorials
5. Innovation typology Make others obsolete Create markets Radical Enhance existing competence Preserve competitiveness Incremental
7. Google Wave
8. Getting to market Innovation Deployment Development Discovery
9. Clothing technologies S-curve charts c/o Prof. Donnelly, ISTM Dept. GWU
10. Clothing technologies
11. Clothing technologies
12. Lighting technologies
13. Google Wave: A successful failure Google Wave is released in early 2009
14. Network technologies
15. Technology S-Curves
16. Google’s response “We have always pursued innovative projects because we want to drive breakthroughs in computer science that dramatically improve our users’ lives.” “…But despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked.” From ‘The Official Google Blog’ Aug 4, 2010 Update on Google Wave
17. Conclusions • Users drive applications, not the other way around • Ideas are dime-a-dozen • The web is the communications platform of the future
18. “The web is the communications platform of the future” Thanks for telling us what we already knew!
19. Global packet-switched telecommunications Internet “Web” (websites) Non-HTTP traffic Non-public global networks
20. Internet traffic by protocol
21. Web as a platform • Increased reliance on websites as information systems of choice • Web access becoming commonplace – Banking – Travel – Course registration • Network effect
22. “Adapt or be adapted”
23. If the web is increasingly the platform of choice.. Then not only is the web VITAL to an organization’s well-being, but online innovation also increasingly directly affects any business.
24. Online innovation: Commonalities New products/services Researchers Implementers Users
25. Organizational lessons • Adapt or be adapted • Be wary of technology s-curves. (Where might you not want to be?) • Users, users, users • Ideas without strategies rarely hold the keys to success (and success is how you measure it)
26. Take-away: What’s wrong here?