Healthcare, Design and Me

707e63ad642f42208b58e41cba56d509?s=47 Ryosei Hatakeyama
February 06, 2019

Healthcare, Design and Me

This is a presentation of SD Drinks #9 - Design in Healthcare Industry organized by Designit Tokyo.
If you are interested in Ubie or designing in health tech industry, please feel free to contact me.
https://twitter.com/spetsnaz0173

707e63ad642f42208b58e41cba56d509?s=128

Ryosei Hatakeyama

February 06, 2019
Tweet

Transcript

  1. Healthcare, Design and Me Hatake Feb 6, 2019 @ Ubie,

    Inc.
  2. 2 *`N)BUBLF Design Intern at Designit Tokyo Graduate from Univ.

    of Tokyo (Ethnographic Research in Mongolia) Designer / Product Manager at Ubie, Inc. UX Designer at Recruit Holdings, Goodpatch 2015 2014 -2018
  3. 3 *`N)BUBLF Design Intern at Designit Tokyo Graduate from Univ.

    of Tokyo (Ethnographic Research in Mongolia) Designer / Product Manager at Ubie, Inc. UX Designer at Recruit Holdings, Goodpatch 2015 2014 -2018 Experiencing Designit Tokyo started my career
  4. 4 Who here is excited by design in healthcare?

  5. 5 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

  6. 6 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

  7. 7 1980s

  8. 8 Electronic health records have a long history in Japan

    “ When I opened my clinic in 1983. I predicted that in the near future Electronic medical records would become universal.“ +PVSOBMPG5IF)PLLBJEP.FEJDBM"TTPDJBUJPO 
  9. 9 2019

  10.          

      Rate of Electronic Health Record(EHR) adoption in Japan: 10 34% 7% There has been little change over the past 30 years 4PVSDF+")*43FTFBSDI 
  11. 11 -POHXBJUJOH UJNF 1BUJFOUFYQFSJFODFTZFUUPCFTPMWFE "DDFTTUP .FEJDBMJOGPSNBUJPO

  12. 12 -POHXBJUJOH UJNF 1BUJFOUFYQFSJFODFTZFUUPCFTPMWFE "DDFTTUP .FEJDBMJOGPSNBUJPO

  13. 13 Behind the scenes of a long wait at the

    hospital
  14. 14 ࣸਅೖΕΔ ਍࡯ࣨͷ௕͍଴ͪ࣌ؒ ిࢠΧϧςͳͲͷࣄ຿࡞ۀ͕ΊͪΌΊͪΌ͠ΜͲ͍

  15. 15 ࣸਅೖΕΔ ਍࡯ࣨͷ௕͍଴ͪ࣌ؒ ిࢠΧϧςͳͲͷࣄ຿࡞ۀ͕ΊͪΌΊͪΌ͠ΜͲ͍ Every hour of seeing patients Doctors

    are too busy to listen to patients Causes 2 more hours of admin work IS IST IST "OOBMTPG*OUFSOBM.FEJDJOFʢ4FQ ʣ
  16. 16 ࣸਅೖΕΔ ਍࡯ࣨͷ௕͍଴ͪ࣌ؒ ిࢠΧϧςͳͲͷࣄ຿࡞ۀ͕ΊͪΌΊͪΌ͠ΜͲ͍ ʆ Japanese doctors work overtime 2,000

    hrs/year Admin tasks are overwhelming doctors
  17. 17 4PVSDF1SFTTSFMFBTFTPGFBDIDPNQBOZ *ODPOWFOJFODFIBTCFDPNFBSPVUJOFGPSEPDUPST

  18. 18 -POHXBJUJOH UJNF 1BUJFOUFYQFSJFODFTZFUUPCFTPMWFE "DDFTTUP .FEJDBMJOGPSNBUJPO

  19. 19 How do we look for medical information?

  20. 20 It’s not easy for patients to judge “Am I

    sick? Is this serious?”
  21. 21 -POHXBJUJOH UJNF "DDFTTUP .FEJDBMJOGPSNBUJPO 8IBUJTUIFDPNNPOUISFBE

  22. 22 -POHXBJUJOH UJNF "DDFTTUP .FEJDBMJOGPSNBUJPO 5IFSFBSFO`UBOZHPPETPMVUJPOTUIVTGBS

  23. 23

  24. 24 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

  25. 25 'PS)PTQJUBMT 4USFBNMJOFEPDUPST`XSJUJOHKPCT 'PS1BUJFOUT NJOVUFTZNQUPNDIFDLFS 4PMVUJPOTGPS)PTQJUBMTBOE1BUJFOUT

  26. 26 'PS)PTQJUBMT 4USFBNMJOFEPDUPST`XSJUJOHKPCT 'PS1BUJFOUT NJOVUFTZNQUPNDIFDLFS 4PMVUJPOTGPS)PTQJUBMTBOE1BUJFOUT

  27. 27 Medical questionnaire forms have not changed for 50~ yrs

    ɾOne size fits all ɾExtra work to input into EHRs
  28. 28 Replacing paper questionnaires with fully personalized AI questionnaires

  29. 29 5IFNPSF6CJFHFUJOGP GSPNQBUJFOUTCFGPSFIBOE Ubie can present a complete patient summary

    before the patient walks in %PDUPSTDBOGPDVTPO EJBHOPTF
  30. 30 Unburdening doctors of note taking allows them to listen

    to their patients NJO 3.5 min 4PVSDFʮୈճ೔ຊ಄௧ֶձ૯ձঞ࿥ʯʢ೥݄ʣ Interview time needed Before Now
  31. 31 'PS)PTQJUBMT 4USFBNMJOFEPDUPST`XSJUJOHKPCT 'PS1BUJFOUT NJOVUFTZNQUPNDIFDLFS 4PMVUJPOTGPS)PTQJUBMTBOE1BUJFOUT

  32. 32 Ubie’s answer to “Am I sick? Is this serious?”

    "OESPJE"QQ ʢʣ .PCJMF8FC Ќ  ʢʣ
  33. 33 "DDFTTUPNFEJDBMJOGPSNBUJPOJTBVOJWFSTBMOFFE (PPHMF1MBZ4UPSF$IBSU 7PJDFPG$VTUPNFST  $BUFHPSZPGGSFFBOEIFBMUIDBSFBQQT +BQBO +VMZ l)PXXPVMEZPVGFFM JGUIJTTFSWJDFXBTDMPTFE

    z l4BEzz7FSZ4BEz  "TPG/PW TU
  34. 34 0VS.JTTJPO (VJEJOHZPVUPUIFCFTUDBSF

  35. 35 We are preparing for product launch in India with

    the support of D4V/IDEO
  36. 36

  37. 37 Indian city-dwellers need “a digital family doctor”

  38. 38 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

  39. 3 key factors of innovation usiness echnology reative # 5

    $
  40. It becomes more complex in the medical field usiness echnology

    reative edical # 5 . $
  41. 41 “Great teams make great products.” ʢ/BPGVNJ5TVDIJZB 'PVOEFSPG(PPEQBUDI *ODʣ

  42. 8F"SFB#5$.5FBN Software Engineer  Business Development  Doctor  Designer

     %BUB4DJFOUJTU  "TPG%FD
  43. Crossing boundaries among specialities

  44. %PDUPSTXPSLJOHXJUI &OHJOFFST

  45. 45 %PDUPSTQSPUPUZQF

  46. Balancing clarity for patients and accuracy for doctors

  47. $&0GPMMPXTMFBET VTFSJOUFSWJFXT

  48. %FTJHOFSTBOE#J[%FW EPJOHFUIOPHSBQIJD SFTFBSDIBUIPTQJUBMT

  49. "MMNFNCFST EJTDVTTSFWJFX XPSLSVMFTPO(JU)VC

  50. 50 l$SPTTJOHCPVOEBSZzJTKVTUBSFTVMU

  51. 51 “We wanna make great products!” Trust is born from

    this shared passion
  52. 52 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

  53. 53 Fought for his life for 10 years Completely bedridden

    My father’s last years
  54. 54 - Find a new take on “unsolvable” problems -

    Relieve patients from severe pain and worry - Make the elderly happier with digital products %FTJHOFSTJOIFBMUIDBSFDBO
  55. 55 - Find a new take on “unsolvable” problems -

    Relieve patients from severe pain and worry - Make the elderly happier with digital products - Invent a future that I want to live in *`NEFTJHOJOHJOIFBMUIDBSFUP
  56. 56 ࣗ෼ͨͪͷखͰɺ ͭ͘Γ͍ͨະདྷΛൃ໌͢Δ 8FBSFJOWFOUJOHBGVUVSF 8FXBOUUPMJWFJO

  57. 57 2050

  58. 58 ALL of us will become ”the elderly” or “the

    aged”
  59. 59 Stagnation has plagued Japan for the past 30 years

  60. 60 Do you expect some Silicon Valley company 
 to

    reinvent Japan?
  61. 61 “Guiding you the best care” Ubie will invent the

    future
  62. 62 5IBOLZPVGPSMJTUFOJOH @spetsnaz0173 Please follow me