デザイン組織のつくりかた - SBI証券様編

デザイン組織のつくりかた - SBI証券様編

グッドパッチ主催「Prott User Meetup Vol.24 〜金融サービス特集〜(2018/2/27)」でお話しした内容です。

関連記事:
「金融サービスを変革するデザインプロセスに迫る!証券×デザインの未来とは?」
https://goodpatch.com/blog/fintech-service-design-process/

707e63ad642f42208b58e41cba56d509?s=128

Ryosei Hatakeyama

June 03, 2018
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  1. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . رؠ؎ٝ穈籼ךאֻ׶ַ׋SBI鏾ⵙ圫箟 1 2018/2/27 – 殓㿊禎♷ʢGoodpatch Inc.ʣ
  2. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 2 殓㿊  禎 ♷ כ׋ֽװת ׶׳ְֲׇ 荈䊹稱➜ فٗآؙؑزوط٦آٍ٦ծ69رؠ؎ش٦ @spetsnaz0173 װ׏ג׷ֿה ؙٕٔ٦زم٦ٕر؍ؚٝأ䎃䎃 ⵸耵 㹀䚍㹀ꆀך铬겗ⴓ匿 䖤䠐걄㚖 כׄ׭ח
  3. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 3 כׄ׭ח 荈ⴓֶָ鑧׃ׅ׷ֿה 4#*鏾ⵙ圫ךرؠ؎ٝ穈籼בֻ׶׾ծ וך״ֲח佄䴂׃גֹ׋ַ
  4. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 4 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ 1 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 2 Q&A 3
  5. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 5 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ 1 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 2 Q&A 3
  6. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 6 فٗآؙؑز㨣⹛ 2017䎃4剢 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  7. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 7 و٦؛ذ؍ؚٝ鿇10꣚鿇ׁ׿ך䟝ְ ʮࣾ಺Ͱͣͬͱ69σβΠϯ͕େࣄͩͱઆ͖ଓ͚͖͕ͯͨɺ ɹࣗ෼ࣗ਎͏·͘આ໌Ͱ͖ͣɺͳ͔ͳ͔ڞײΛಘΒΕͳ͔ͬͨʯ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  8. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 8 ⿠䎃僰։猧ךثٍٖٝآ וֲװ׏גرؠ؎ش٦⟃㢩חرؠ؎ٝך⣣⦼׾⠗ִ׷ַ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  9. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 9 ת׆כ⸬卓㹋䠬׾ 湱䩛ך鎉铂ד⠗ִ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 2 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  10. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 10 湱䩛ך鎉铂ד⠗ִ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 2 ת׆כ⸬卓㹋䠬׾ 1 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  11. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 11 걧דכ׻ַ׏ג׷ֽו69رؠ؎ٝח《׶穈׬ ֿהך顤欽㼎⸬卓ָ׻ַ׵זְկ 何㊣⵸ 何㊣䖓 䔲ⴱך铬겗 ת׆כדֹ׷ֿהַ׵כׄ׭ծ⸬卓㹋䠬׾կ أومزحف何⥜ח״׷⚺銲,1*ך何㊣ ʢ7.6%→9.6%ʣ Ⱗ⡤涸ז《׶穈׫ 倯ꆙ ת׆כ⸬卓㹋䠬׾ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  12. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 12 STEP 0 彊⪒ Ⰻ⡤חꟼׅ׷ 钠陎さ׻ׇ STEP 1 椚鍑 鍑寸ׅץֹ铬겗׾㹀纏׃ ⴓ匿ׅ׷ STEP 2 涪侔 铬겗׾鍑寸דֹ׷״ֲז ،؎ر؍،׾⳿ׅ STEP 3 寸㹀 فٗزة؎فד嗚鏾ׅץֹ ⟎铡׾⳿׃ծ⮚⯓䏝寸׭ׅ׷ STEP 4 فٗزة؎ف ِ٦ؠ٦ָ㹋ꥷחⵃ欽דֹ׷ فٗزة؎ف׾⡲䧭ׅ׷ STEP 5 嗚鏾 فٗزة؎فך⢪׻׸倯׾ 錁㻊׃ג⟎铡嗚鏾ׅ׷ 6*69رؠ؎ٝך⟎铡嗚鏾׾ծ 秈鹈꟦דؙ؎حؙח㹋倵կ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ ת׆כ⸬卓㹋䠬׾
  13. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 13 STEP 0 彊⪒ Ⰻ⡤חꟼׅ׷ 钠陎さ׻ׇ STEP 1 椚鍑 鍑寸ׅץֹ铬겗׾㹀纏׃ ⴓ匿ׅ׷ STEP 2 涪侔 铬겗׾鍑寸דֹ׷״ֲז ،؎ر؍،׾⳿ׅ STEP 3 寸㹀 فٗزة؎فד嗚鏾ׅץֹ ⟎铡׾⳿׃ծ⮚⯓䏝寸׭ׅ׷ STEP 4 فٗزة؎ف ِ٦ؠ٦ָ㹋ꥷחⵃ欽דֹ׷ فٗزة؎ف׾⡲䧭ׅ׷ STEP 5 嗚鏾 فٗزة؎فך⢪׻׸倯׾ 錁㻊׃ג⟎铡嗚鏾ׅ׷ 6*69رؠ؎ٝך⟎铡嗚鏾׾ծ 秈鹈꟦דؙ؎حؙח㹋倵կ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ 㢳䘏זًٝغ٦ָⰋ䊨玎ח⿫⸇ׅ׷ךכꨇ׃ְկ הכְִծ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ ת׆כ⸬卓㹋䠬׾
  14. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 14 㢳䘏זًٝغ٦ד׮ 剑㼭ꣲך؝ىحزדꟼ䗰׾䭯ג׷״ֲחկ չ⡦׾فٗزة؎فׅץַֹպפך⿫⸇ ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ ת׆כ⸬卓㹋䠬׾ 䊨㣗 1SPUU–-PPLCBDL鸬䵿堣腉ד չفٗزة؎ف⟎铡ָוֲז׏׋ַպך'#
  15. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 15 Prott×Lookback ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ ת׆כ⸬卓㹋䠬׾ 鸬䵿堣腉ד⡲䧭
  16. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 16 ת׆כ⸬卓㹋䠬׾ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 湱䩛ך鎉铂ד⠗ִ׷ 2 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷
  17. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 17 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ 湱䩛ך鎉铂ד⠗ִ׷ 《׶穈׫חכꟼ䗰֮׷ָծ㼔Ꟍ欽铂ח蕱䩛䠐陎׮ չ6*69رؠ؎ٝך69ָ䝤ְ㉏겗պկ 䔲ⴱך铬겗 湱䩛ך鎉铂׾椚鍑׃ծ⠗ִ׷կ و٦؛ذ؍ؚٝ鿇חכ黝㹅و٦؛ذ؍ؚٝ欽铂ד铡 僇կ湱䩛ך鎉铂חさ׻ׇծ湡涸٥ⰻ㺁ָ僇然ח⠗׻׷ ״ֲחկ Ⱗ⡤涸ז《׶穈׫ 倯ꆙ ͜ͷλʔήοτϖϧιφͷ ͜ͷΧελϚʔδϟʔχʔͷʜ ݕ౼εςοϓΛ"*4$&"4Ͱݟͨͱ͖ ˓˓͞Μʢϖϧιφ໊ʣͷ Ұ൪ͷࠔΓ͝ͱ͸ʜ
  18. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 18 ⵸箟رؠ؎ٝך⣣⦼׾⠗ִ׷ 1 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 2 Q&A 3
  19. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 19 ⿠䎃ⱴ։植㖈ךثٍٖٝآ 荈饥דֹ׷رؠ؎ٝ穈籼׾וֲאֻ׷ַ 䖓箟رؠ؎ٝ穈籼׾אֻ׷
  20. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 20 װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ فٗإأⰋ⡤׾剑黝⻉ׅ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 2 䔲✲罏䠐陎׾䭯׏ג《׶穈׬ 3 䖓箟رؠ؎ٝ穈籼׾אֻ׷
  21. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 21 װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ فٗإأⰋ⡤׾剑黝⻉ׅ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 2 䔲✲罏䠐陎׾䭯׏ג《׶穈׬ 3 䖓箟رؠ؎ٝ穈籼׾אֻ׷
  22. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 22 STEP 0 彊⪒ Ⰻ⡤חꟼׅ׷ 钠陎さ׻ׇ STEP 1 椚鍑 鍑寸ׅץֹ铬겗׾㹀纏׃ ⴓ匿ׅ׷ STEP 2 涪侔 铬겗׾鍑寸דֹ׷״ֲז ،؎ر؍،׾⳿ׅ STEP 3 寸㹀 فٗزة؎فד嗚鏾ׅץֹ ⟎铡׾⳿׃ծ⮚⯓䏝寸׭ׅ׷ STEP 4 فٗزة؎ف ِ٦ؠ٦ָ㹋ꥷחⵃ欽דֹ׷ فٗزة؎ف׾⡲䧭ׅ׷ STEP 5 嗚鏾 فٗزة؎فך⢪׻׸倯׾ 錁㻊׃ג⟎铡嗚鏾ׅ׷ չ㘗պ׾⿾䗁׃ծ㼰׃׆א4#*ًٝغ٦ח⟣ׇ׷ֿהדծ رؠ؎ٝفٗإأ׾⡤䖤կ 䖓箟رؠ؎ٝ穈籼׾אֻ׷ װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ
  23. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 23 ꂁ㾩⼱䎃דծ劢穗꿀ַ׵ رؠ؎ٝفٗآؙؑز׾⚺㼪דֹ׷״ֲח 69رؠ؎ٝ㹓 ַ׏ֹ٦ׁ׿倜⼼Ⰵ爡 䖓箟رؠ؎ٝ穈籼׾אֻ׷ װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ
  24. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 24 ꂁ㾩湫䖓 植㖈 䖓箟رؠ؎ٝ穈籼׾אֻ׷ װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ ِ٦ؠ٦ذأز㹋叨ך׫ ِ٦ؠ٦ذأز鏣鎘٥㹋叨 铬겗ⴓ匿$ⴓ匿זו 䞔㜠鏣鎘 فٗآؙؑزوطآًٝز "#ذأزדך⟎铡嗚鏾
  25. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 25 װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ فٗإأⰋ⡤׾剑黝⻉ׅ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 2 䔲✲罏䠐陎׾䭯׏ג《׶穈׬ 3 䖓箟رؠ؎ٝ穈籼׾אֻ׷
  26. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 26 䖓箟رؠ؎ٝ穈籼׾אֻ׷ فٗإأⰋ⡤׾剑黝⻉ׅ׷ 4#*鏾ⵙ圫חֶֽ׷رؠ؎ٝך鹌׭倯 ⢽ 1stٔٔ٦أ 周⟝Ꟛ㨣 رؠ؎ٝأفٔٝز ぐ鿇縭ٖؽُ٦ծ㹋鄲٥2" 鹈꟦ 鹈꟦
  27. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 27 䖓箟رؠ؎ٝ穈籼׾אֻ׷ فٗإأⰋ⡤׾剑黝⻉ׅ׷ 湫꬗׃׋铬겗1 ⵖ⡲أؾ٦سָזַזַ♳ָ׵זְկ 周⟝Ꟛ㨣 رؠ؎ٝأفٔٝز ぐ鿇縭ٖؽُ٦ծ㹋鄲٥2" 鹈꟦ 鹈꟦ 1stٔٔ٦أ
  28. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 28 ⡲噟䊨侧ך㖇簭 ٖؽُ٦ך⸬桦⻉ 䏟穈׫ך鋅湫׃ 䖓箟رؠ؎ٝ穈籼׾אֻ׷ فٗإأⰋ⡤׾剑黝⻉ׅ׷ 湫꬗׃׋铬겗1 ⵖ⡲أؾ٦سָזַזַ♳ָ׵זְկ 《׶穈׫1 《׶穈׫2 《׶穈׫3 ˖ ぐ鿇縭⚺銲ًٝغ٦ך傍劍䋆 ֹ鴥׫ח״׷䩛䨱׶꣇姺 ˖ 俑鎉ؖ؎سٓ؎ٝ瘻㹀 ˖ ٖؽُ٦ؿٗ٦鋅湫׃ ˖ "UPNJD%FTJHOך䱰欽 ˖ خ٦ٕ㼪Ⰵ1SPUU ;FQMJO  "CTUSBDU
  29. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 29 䖓箟رؠ؎ٝ穈籼׾אֻ׷ فٗإأⰋ⡤׾剑黝⻉ׅ׷ 湫꬗׃׋铬겗2 ٔصُ٦،ٕꅾ鋔ַ׵וֲ膴⽱ׅ׷ַկ TUٔٔ٦أ 周⟝Ꟛ㨣 鹈꟦ 鹈꟦ ٔصُ٦،ٕ䖓ծ佝縧ׁ׸ָ׍ رؠ؎ٝأفٔٝز ぐ鿇縭ٖؽُ٦ծ㹋鄲٥2"
  30. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 30 䖓箟رؠ؎ٝ穈籼׾אֻ׷ فٗإأⰋ⡤׾剑黝⻉ׅ׷ 湫꬗׃׋铬겗2 ٔصُ٦،ٕꅾ鋔ַ׵וֲ膴⽱ׅ׷ַկ ,1*ך鋅湫׃ ر٦ةⴓ匿佄䴂 شٖحآך襳琎 《׶穈׫1 《׶穈׫2 《׶穈׫3 ˖ 倵瘻䮶׶鵤׶ء٦زծ խٌصةؚٔٝء٦ز⡲䧭 ˖ ♳鎸ך麊欽 ˖ ⴓ匿خ٦ٕך㷕统佄䴂 ˖ "#ذأز鏣鎘ך佄䴂 ˖ ,1*ך〳鋔⻉הⱄ嗚鎢
  31. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 1BTU1SPHSFTT3FQPSU 31 װ׏ג׫ׇ׷̔♧筰חװ׷̔װ׏ג׮׵ֲ فٗإأⰋ⡤׾剑黝⻉ׅ׷ ֿך儗劍暴ח䗰ָֽ׋ֿה 1 2 䔲✲罏䠐陎׾䭯׏ג《׶穈׬ 3 䖓箟رؠ؎ٝ穈籼׾אֻ׷
  32. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . 32 رؠ؎ش٦䱰欽 ⰻ鿇➂勞肪䧭٥鐰⣣ 穗㌀㾴ך؝ىحزًٝز 埄ꣲ㨻隁٥䕵ⶴ侭椚 ـٓٝسوطآًٝز رؠ؎ٝ橆㞮侭⪒ ,1*鋅湫׃ 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 䔲✲罏䠐陎׾䭯׏ג《׶穈׬
  33. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . رؠ؎ش٦䱰欽 ⰻ鿇➂勞肪䧭٥鐰⣣ 穗㌀㾴ך؝ىحزًٝز 埄ꣲ㨻隁٥䕵ⶴ侭椚 ـٓٝسوطآًٝز رؠ؎ٝ橆㞮侭⪒ ,1*鋅湫׃ 33 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 䔲✲罏䠐陎׾䭯׏ג《׶穈׬ رؠ؎ٝ穈籼בֻ׶כ筨⸂䨌կ
  34. © 20 1 8 G oodpatc h In c .

    A ll R ig h t R e se rv e d . رؠ؎ش٦䱰欽 ⰻ鿇➂勞肪䧭٥鐰⣣ 穗㌀㾴ך؝ىحزًٝز 埄ꣲ㨻隁٥䕵ⶴ侭椚 ـٓٝسوطآًٝز رؠ؎ٝ橆㞮侭⪒ ,1*鋅湫׃ 34 䔲✲罏䠐陎׾䭯׏גծ磨׶䓼ֻ佄䴂ׅ׷կ 䖓箟رؠ؎ٝ穈籼׾אֻ׷ 䔲✲罏䠐陎׾䭯׏ג《׶穈׬
  35. © 20 1 8 G oodpatc h In c .

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