Building Beddit 3

A case study on how we designed Beddit 3, a sleep tracker you don't have to wear, together with our partners at Beddit.

Presented at Health Startup Association of Finland's Upgraded Life talks 16.2.2017

HealthSPA is the organiser of the #health & #wellbeing #startup summit 25-26.04.2017 upgradedlifefestival.com #ULFFI #digitalhealth

Transcript

1. BUILDING BEDDIT 3 Sami Niemelä Founding partner, designer @ Nordkapp @samin +
3. www.nordkapp.fi
 @Nordkapp HEL AMS As a company, our DNA is international and digital. We have been working on several continents and currently have studios in Helsinki and Amsterdam. Our reach
4. Our work We work with ING in Amsterdam to build new financial products and services. You’ll hear more about this in early 2017.
5. t movesense.com
6. Our work: Future of driving experience with Rightware
7. Our work: Pivo
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15. “For majority, sleep isn’t a medical problem, it’s a psychological problem.” “If you’re happier and healthier you can give so much to others.” “Sleep is the the bedrock of life” “Everything gets better after a good nights sleep” +
16. + Don’t get me wrong. I love Wendy’s, but I’ve never thought I was participating in “leadership, innovation, and partnerships” when I ordered a hamburger there.” “ — Guy Kawasaki on mantras
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20. "The Lost Interview" of 
 Steve Jobs by Robert Cringely,
21. + Scarcity is the rocket fuel for quality.
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27. Petri Lattu Jukka Koops Satu Anttonen Annukka Alasko Aki Happonen Udo Szabo, Joonas Paalasmaa, Lasse Leppäkorpi, Dean Tucker, Studio Fotonokka, Fake Graphics, Convergens… +
28. THANK YOU Sami Niemelä Founding partner, designer @ Nordkapp @samin +