Building Beddit 3

F8fb7cd486fb7c046de276f9a1f5981f?s=47 Sami Niemelä
February 16, 2017

Building Beddit 3

A case study on how we designed Beddit 3, a sleep tracker you don't have to wear, together with our partners at Beddit.

Presented at Health Startup Association of Finland's Upgraded Life talks 16.2.2017

HealthSPA is the organiser of the #health & #wellbeing #startup summit 25-26.04.2017 upgradedlifefestival.com #ULFFI #digitalhealth

F8fb7cd486fb7c046de276f9a1f5981f?s=128

Sami Niemelä

February 16, 2017
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  1. BUILDING BEDDIT 3 Sami Niemelä Founding partner, designer @ Nordkapp

    @samin +
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  3. www.nordkapp.fi
 @Nordkapp HEL AMS As a company, our DNA is

    international and digital. We have been working on several continents and currently have studios in Helsinki and Amsterdam. Our reach
  4. Our work We work with ING in Amsterdam to build

    new financial products and services. You’ll hear more about this in early 2017.
  5. t movesense.com

  6. Our work: Future of driving experience with Rightware

  7. Our work: Pivo

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  15. “For majority, sleep isn’t a medical problem, it’s a psychological

    problem.” “If you’re happier and healthier you can give so much to others.” “Sleep is the the bedrock of life” “Everything gets better after a good nights sleep” +
  16. + Don’t get me wrong. I love Wendy’s, but I’ve

    never thought I was participating in “leadership, innovation, and partnerships” when I ordered a hamburger there.” “ — Guy Kawasaki on mantras
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  20. "The Lost Interview" of 
 Steve Jobs by Robert Cringely,

  21. + Scarcity is the rocket fuel for quality.

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  27. Petri Lattu Jukka Koops Satu Anttonen Annukka Alasko Aki Happonen

    Udo Szabo, Joonas Paalasmaa, Lasse Leppäkorpi, Dean Tucker, Studio Fotonokka, Fake Graphics, Convergens… +
  28. THANK YOU Sami Niemelä Founding partner, designer @ Nordkapp @samin

    +